Purpose

Part 1: The Power of Email Marketing


Part 2: Social Media Marketing Made Simple


Part 3: Event Marketing


 


Each of these seminars are educational and discuss best practices and strategies for the specific type of marketing.


Below are the seminar summaries so you can better understand what information will be covered.


 


April 4th – 7 PM – 8:30 PM


American Legion Hall 107-15 Metropolitan Avenue, Forest Hills


 


The Power of Email Marketing


Today, more than ever before, business success is measured by the strength of the relationships each business builds. You'll learn how to build those relationships using easy, inexpensive and highly effective email marketing! We will explore the basics of what email marketing is, why it works so well, how it easily integrates with social networking sites, and how to use it in your business planning and marketing strategy to achieve special goals. 


In this seminar, you will learn email marketing best practices and how easy it is to implement them. You will take away knowledge of how to:


 


Adhere to the do’s and don’ts of email marketing


Create email campaign strategies that are effective for your business


Build your mailing list to include people who are truly interested in your message


Write compelling subject lines and copy


Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc.)


Develop targeted follow-up campaigns


Successfully integrate your email and social media marketing efforts


 


Come learn how to build strong relationships that will lead to more business and growth through the power of email marketing.


 


Please register at  http://events.constantcontact.com/register/event?llr=laboagfab&oeidk=a07e74i630ob5caf79a


 


 May 2nd – 7 PM – 8:30 PM - 7 PM – 8:30 PM


American Legion Hall 107-15 Metropolitan Avenue, Forest Hills


 


Social Media Marketing Made Simple


Keeping in touch is the most important element to building relationships that sustain and grow a business. The Internet has evolved into an amazing, low-cost, “right now” tool to communicate with your customers, clients, and prospects. But it is not just about websites and emails anymore. Social media has changed the playing field for reaching the masses, as well as giving them a way to respond.


 


Today’s businesses need to be aware of all the avenues people are using  to make buying decisions, and when it comes to social media, there are plenty of options. The most popular social media sites are Facebook, Twitter, and LinkedIn, and users have different expectations from each one.


 


In this seminar, you will learn social media best practices and what it takes to quickly implement them. You will take away knowledge of how to:


 


•Create a social media marketing plan that fits your schedule


•Measure the return on your activities


•Leverage the strengths of each social media site


•Contribute to each community in a meaningful way


•Gain exposure for your business


•Attract new business 


Come learn how to build strong relationships that will lead to more business and growth through the social media marketing.


 


Please register at http://events.constantcontact.com/register/event?llr=laboagfab&oeidk=a07e74q0wt7143fa4ca


 


 


 June 6th – 7 PM – 8:30 PM


American Legion Hall 107-15 Metropolitan Avenue, Forest Hills


 


Event Marketing


Get an insider's look at our comprehensive new way to manage and promote events big and small. Now, in one place, you have all the tools to handle everything from registrations to payment to promotion in a professional, affordable way.

Small businesses and nonprofits need solutions that make them more productive and professional looking. Today’s affordable and easy-to-use event marketing tools provide small businesses and nonprofits the ability to engage and capture meaningful data about their audience which can result in stronger relationships, increased sales, and smarter event planning. In this session, Erik Mintz, Director of Constant Contact Event Marketing, will discuss effective online event marketing techniques.

You’ll learn the best practices on how-to:


·         Promote your event including the use of social media


·         Capture online registrations and payments


·         Track your event progress


 


Please register at http://events.constantcontact.com/register/event?llr=laboagfab&oeidk=a07e74q2a47ca5ef24d