senate Bill S2342A

Requires the New York state tourism website to be displayed in any advertisement or public service announcement funded by state money

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Bill Status


  • Introduced
  • In Committee
  • On Floor Calendar
    • Passed Senate
    • Passed Assembly
  • Delivered to Governor
  • Signed/Vetoed by Governor
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actions

  • 19 / Jan / 2011
    • REFERRED TO CULTURAL AFFAIRS, TOURISM, PARKS AND RECREATION
  • 04 / Jan / 2012
    • REFERRED TO CULTURAL AFFAIRS, TOURISM, PARKS AND RECREATION
  • 13 / Apr / 2012
    • AMEND (T) AND RECOMMIT TO CULTURAL AFFAIRS, TOURISM, PARKS AND RECREATION
  • 13 / Apr / 2012
    • PRINT NUMBER 2342A

Summary

Requires the New York state tourism website to be displayed in any advertisement or public service announcement funded by state money.

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Bill Details

See Assembly Version of this Bill:
A7102A
Versions:
S2342
S2342A
Legislative Cycle:
2011-2012
Current Committee:
Senate Cultural Affairs, Tourism, Parks And Recreation
Law Section:
Tourism
Versions Introduced in Previous Legislative Cycles:
2009-2010: S5834, A8413
2007-2008: A6933, A6933

Sponsor Memo

BILL NUMBER:S2342A

TITLE OF BILL:
An act
requiring the placement of the New York State tourism website on
websites maintained by and
advertisement or public service announcement disseminated by certain
agencies, departments and tourism promotional agencies

PURPOSE OR GENERAL IDEA OF BILL:
This bill seeks to increase tourism through New York State.
Specifically, the bill seeks to increase traffic to the state tourism
website by placing the web address on various websites,
advertisements and public service announcements.

SUMMARY OF SPECIFIC PROVISIONS:
Section one of the bill requires that the Internet website address for
the state tourism website, and the "I Love NY" logo and website link,
be displayed in an easily readable manner on the websites of the
department of agriculture and markets, department of environmental
conservation, office of parks, recreation and historic preservation,
New York State council on the arts, Metropolitan Transportation
Authority, the thruway authority, the canal corporation, the Olympic
regional development corporation, the Adirondack park agency, Battery
Park City, the Hudson River greenway, Hudson River Park, and tourism
promotional agencies which receive state matching funds.

Section two requires those same agencies, departments and tourism
promotional agencies display the "I Love NY" logo and website address
in advertisements or public service announcements when such
advertisements or public service announcements are related to tourism.

JUSTIFICATION:
New York annually funds and produces hundreds of television, print and
Internet web advertisements and announcements. At little or no cost
the "I Love NY" logo and web address would be incorporated in other
ways. It will enhance top of mind awareness. Additionally, it can
amount to free tourism advertising in multiple markets in cases where
New York media markets overlap and cover other state. Pennsylvania,
New Jersey, Connecticut, Massachusetts, Ohio and Vermont are each
serviced by New York television stations in certain geographic
locations.

Furthermore, by displaying the I Love NY logo and website link on
other NYS websites, we can greatly enhance the traffic flow to the
I Love NY website at a very minimal cost. The result would be an
increase in tourism spending for the State and a more user friendly
experience for the tourist.

PRIOR LEGISLATIVE HISTORY:
S.8023 of 2005/2006
2009/2010: Passed Assembly & Died in Senate:
Referred to Cultural Affairs, Tourism, Parks and Recreation.
2011/2012: S.2342/A.7102. Assembly advanced to third reading. Amended.

FISCAL IMPLICATIONS:


Undetermined, however an increase in travel to the State will offset
any costs incurred.

EFFECTIVE DATE:
Immediately.

view bill text
                    S T A T E   O F   N E W   Y O R K
________________________________________________________________________

                                 2342--A

                       2011-2012 Regular Sessions

                            I N  S E N A T E

                            January 19, 2011
                               ___________

Introduced  by  Sen. SERRANO -- read twice and ordered printed, and when
  printed to be committed to the Committee on Cultural Affairs, Tourism,
  Parks and Recreation --  recommitted  to  the  Committee  on  Cultural
  Affairs,  Tourism, Parks and Recreation in accordance with Senate Rule
  6, sec. 8 -- committee discharged, bill amended, ordered reprinted  as
  amended and recommitted to said committee

AN  ACT requiring the placement of the New York State tourism website on
  websites maintained by and advertisement or public  service  announce-
  ment  disseminated by certain agencies, departments and tourism promo-
  tional agencies

  THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM-
BLY, DO ENACT AS FOLLOWS:

  Section  1.    Any website maintained by the department of agriculture
and markets, the department of environmental conservation, the office of
parks, recreation and historic preservation, the New York state  council
on  the  arts,  the  Metropolitan  Transportation Authority, the thruway
authority, the  canal  corporation,  the  Olympic  regional  development
corporation,  the  Adirondack park agency, Battery Park City, the Hudson
River greenway or the Hudson River park or by tourism promotional  agen-
cies  which  received state matching funds shall display the "I Love NY"
logo and the website link to I Love NY in an easily readable manner.
  S 2. Any visual advertisements or public service announcements  relat-
ing to New York state tourism, including print, television, and internet
media,  disseminated  by  the department of agriculture and markets, the
department of environmental conservation, the office  of  parks,  recre-
ation and historic preservation, the New York state council on the arts,
the  Metropolitan  Transportation  Authority, the thruway authority, the
canal corporation, the Olympic  regional  development  corporation,  the
Adirondack  park agency, Battery Park City, the Hudson River greenway or
the Hudson River park shall have placed within  such  media,  and  main-
tained  for  a duration so as to be easily recognized and read, the logo

 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.
                                                           LBD00239-02-2

S. 2342--A                          2

"I Love NY" as licensed by the department of  economic  development,  as
well  as  the  internet  address  of the official New York state tourism
website. Such placement must be incorporated in such a way that does not
detract  from or conflict with the primary focus of the advertisement or
public service announcement.
  S 3. This act shall take effect immediately.

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