Web Analytics Report 3/28/10

Posted on Tuesday, June 1st, 2010

Related issues: Legislature [1]

This is the bi-weekly report on the New York State Senate’s web presence. Last week the website received a total of 28510 visits, continuing it's decline in traffic from the end of February. It had a bounce rate of 36%, 6 points lower than it’s long term average of 42%, and new visitors 64% of the time, lower than the long term average of 67%. It's likely that, for whatever reason, interest has dropped in Senate content resulting in fewer new users and, therefore, lower overall numbers but higher likelihood of in-depth engagement.

The live webcasting has drawn just over 568620 views since it’s adoption and the archived footage has followed that growth very closely. The NYSenate Youtube channel's attention has slightly outpaced Livestream with 566496 overall visits. The short clips on the NYSenate Youtube account are about 16 times more watched than the full videos of session and events posted on the nysenateuncut account.

The number of Senators using Twitter remained the same since the last report, however the number of Facebook Fans dropped significantly (4,453) since the last report. This was due to a single Senator’s decision to drop his Facebook account. The Senators now reach a total of 22343 people through Facebook and 10507 through Twitter. The NYSenate account itself currently reaches over 3500 people through it’s Twitter account.

For real-time analytics, as well as replays of the last week or month from Chartbeat please click here [2]. These real time analytics show how many people are on the website at a given moment, whether they are filling out a form, reading material or are idle. It can also gauge how popular a given piece of content is site-wide at a particular time. Because of it's real-time tracking Chartbeat can also gather information about website performance and there is no waiting for data.

Please direct all feedback to ciodesk@senate.state.ny.us

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