Senator Suzi Oppenheimer (D-Mamaroneck) and the Women’s Enterprise Development Center (WEDC) hosted a successful Small Business & Economic Development Forum on Tuesday, October 23rd at the White Plains Public Library. This was the Senator’s 21st small business conference, which has been co-sponsored for a number of years by WEDC with the generous support of Capital One Bank.
A capacity crowd filled the library auditorium to hear keynote speaker, Kris Ruby, President and Founder of Ruby Media Group, a premiere full service Public Relations and Social Media agency, discuss the state of social media and small business in today’s digital age. In a talk punctuated by sound, practical advice, Ms. Ruby encouraged small business owners and aspiring entrepreneurs to incorporate social media into their overall marketing and communications strategies. As a first step, small business owners should identify their objectives in using social media, whether it be to increase sales, improve customer service, increase traffic on the company’s website, public relations or search engine optimization.