§ 60.04. Disclosure required. 1. No dealer shall sell or offer for
sale in or from this state an autographed sports collectible to any
consumer unless, at the location where the sale occurs, in close
proximity to the merchandise, he places a conspicuous sign that reads:

SALE OF AUTOGRAPHED SPORTS MEMORABILIA

AS REQUIRED BY LAW A DEALER WHO SELLS TO A CONSUMER

ANY SPORTS MEMORABILIA DESCRIBED AS BEING PERSONALLY

AUTOGRAPHED FOR TWENTY-FIVE DOLLARS OR MORE MUST

PROVIDE A WRITTEN CERTIFICATE OF AUTHENTICITY AT THE

TIME OF SALE.

2. (a) Any dealer engaged in a mail-order or telephone order business
who sells or offers for sale in or from this state an autographed sports
collectible to any consumer shall include in any written advertisement
relating to any such item, in type of conspicuous size, the disclosure
required by subdivision one of this section or language substantially
equivalent to the disclosure required by subdivision one of this
section.

(b) When an offer for sale of an autographed sports collectible takes
the form of a televised broadcast, such offer shall include a written
on-screen message that shall be prominently displayed and clearly
visible for no less than five seconds at the beginning of each segment
of broadcast for each item offered for sale and displayed thereafter for
no less than five seconds at ten minute intervals during said segment,
that reads:

A WRITTEN CERTIFICATE OF AUTHENTICITY

IS PROVIDED WITH EACH AUTOGRAPHED

COLLECTIBLE, AS REQUIRED BY LAW.

(c) When such offer for sale takes the form of a radio advertisement,
such advertisement shall include as part of the oral message the
disclosure required by paragraph (b) of this subdivision.