AMBER Alert: America’s Missing Broadcast Emergency Response

Betty Little

December 15, 2009

The Amber Alert Plan is a voluntary partnership between TV and radio stations and law enforcement agencies to broadcast an urgent bulletin in child abduction cases.  Statistics show that a quick response is of the essence and one of the most crucial factors in finding a missing child.

You may have seen an Amber Alert on TV or heard one on the radio, but I wanted you to know that updates are also available via email and cell phone.  To register to receive updates please visit: