New York State Senator Mike Nozzolio today announced the launch of the new I LOVE NY webstore. This new online store will give New Yorkers and tourists 24/7 online and mobile access to purchase I LOVE NY merchandise. The site features a number of unique designs that reflect the different regions of our State, including the Finger Lakes. This important effort will help promote our region and encourage the continued growth of our local wine and tourism industry. To learn more about this effort, click HERE.