Web Analytics Report 4/11/10 - 4/24/10
This is the bi-weekly report on the New York State Senate’s web presence. Last week the website received a total of 31897 visits, reversing it's downward trend in traffic from the end of February. It had a bounce rate of 38%, 4 points lower than it’s long term average of 42%, and new visitors 60% of the time, lower than the long term average of 66%. It seems that returning visitors who are looking for specific content are continuing to make up a sizable portion of visitors keeping the bounce rate and new visitors percentage relatively low.
The live webcasting has drawn just over 577483 views since it’s adoption and the archived footage has followed that growth very closely. The NYSenate Youtube channel's attention has slightly outpaced Livestream with 571469 overall visits. The short clips on the NYSenate Youtube account are about 15 times more watched than the full videos of session and events posted on the nysenateuncut account.
The number of Senators using join social media platforms such as Facebook and Twitter has remained the same since the last report. The Senators now reach a total of 26437 people through Facebook and 21014, double the amount in the last report, through Twitter. The NYSenate account itself currently reaches over 3500 people through it’s Twitter account.
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These real time analytics show how many people are on the website at a given moment, whether they are filling out a form, reading material or are idle. It can also gauge how popular a given piece of content is site-wide at a particular time. Because of it's real-time tracking Chartbeat can also gather information about website performance and there is no waiting for data.
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