Web Analytics Report 7/4/10-7/17/10

This is the bi-weekly report on the New York State Senate’s web presence. Last week the website received a total of 64855 visits, a substantial 30,000 visit drop since last the last report. This is most likely due to the fact that August is a very slow month generally. It had a bounce rate of 55% a small increase and higher than the long term average of 43%. The website had new visitors 67% of the time, more than in last report and more than the long term average of 66%.

The live webcasting of session has drawn 678372 visits, only small growth over last period. Archived footage has followed that growth closely with 607936 views. The short clips on the NYSenate Youtube account are about 10 times more watched than the full videos of session and events posted on the nysenateuncut account.

Using social media the Senators now reach a total of 22,818 people through Facebook, using accounts linked to NYSenate.gov and 13158 through Twitter accounts linked to NYSenate.gov. The marginal decrease in FB friends/fans may be due to delisting of accounts from NYSenate.gov during this campaign season. The number Twitter followers rose. The NYSenate account itself currently reaches 4000 people through its Twitter account.

For real-time analytics, as well as replays of the last week or month from Chartbeat please visit http://chartbeat.com/dashboard/?url=nysenate.gov&k=2148a081ba25447037482d364b787d6e.

These real time analytics show how many people are on the website at a given moment, whether they are filling out a form, reading material or are idle. It can also gauge how popular a given piece of content is site-wide at a particular time. Because of its real-time tracking Chartbeat can also gather information about website performance and there is no waiting for data.