Serrano Co-sponsors Arts Conference At Moma

José M. Serrano

May 24, 2007

Senator Serrano joined with Senator Liz Krueger to host an Arts Conference entitled "Contemporary Marketing and Audience Development" at the Museum of Modern Art in Midtown Manhattan.

"The arts have already proven an economic engine for New York City . Now we must appreciate the power of the arts at the state level," said Senator Serrano.

"Because they create linkages with so many different sectors of the economy, the arts are an essential tool to revitalize Upstate New York, and empower local communities here in the City."

He called for a substantial increase in state funding, complemented by legislative efforts to protect arts education, and establish affordable housing and healthcare programs for artists as well.

Introductory remarks at the conference were provided by Richard J. Schwartz, Chairman of the New York State Council on the Arts. He was followed by Diane Ragsdale, an associate at The Andrew Mellon Foundation, who delivered the keynote address. Click here to read the transcript of her speech.

The first panel discussion, "Reaching Younger Audiences," was moderated by Senator Krueger. Participants included: David Snead, Director of Marketing, New York Philharmonic; Lisa Schubert, Director of External Affairs, Rubin Museum of Art; Carol Fineberg, Chair, New York State Alliance for Art Education; and Elena Park, Assistant Manager, Editorial & Creative Content, Metropolitan Opera.

The second panel discussion, "Working Together: Arts & Business," was moderated by Senator Serrano. Participants included: Will Weiss, Executive Director, Arts & Business Council of New York; Luis Castro, Director of Arts Development, Time Warner; and Jennifer Lex, Director of Strategic Partnerships, New York City Department of Small Business Services.

"I want to extend my sincere thanks to the Museum of Modern Arts for providing space for this event, and to all of the panelists here today," said Senator Serrano. "This was a fabulous learning experience, and one that has surely benefited every member of the audience – including myself."