HighFalls to enter new, diverse markets, such as energy drinks. HighFalls expects to retain all 331 existing jobs and create 90 new jobs over the next three years.
Maggie Brooks, Monroe County Executive, said, “High Falls Brewery is a significant employer in MonroeCounty. This is great news for the Brewery and for our community, creating good jobs and keeping a long-time local company competitive. I congratulate High Falls Brewery and thank them for their ongoing commitment to our community.”
“As a result of this deal, High Falls Brewing will carry forward a Rochester brewing tradition. Empire State Development is happy to continue our relationship with them,” said Chairman Gundersen. “HighFalls’ investment in these new product lines is a shining example of how companies can continue to grow in Upstate.”
HighFalls also serves as a contract brewer for firms like the Boston Beer Co., with as much as half of its output bearing other labels. The company recently purchased the brand rights for Seagram’s Coolers and Smooth products from Pernod Ricard.