Why this women’s self-defense startup is winning fans but facing obstacles

Andrew Adam Newman

Originally published in Retail Brew on .
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Beyond shipping, some states strictly regulate where pepper spray products can be sold, which of course limits retail distribution opportunities for Safely. In New York, for instance, pepper spray can only be sold by licensed firearms dealers and pharmacists, although a state senate bill would remove both that restriction and the one that prohibits shipping pepper spray ordered online.

“As a mother of an 11-year-old daughter who is coming of age, my goal is to make sure that young women and all people really feel safe and secure,” State Senator Jessica Scarcella-Spanton, who sponsored the bill, told the New York Post. “I do believe this is something that could help save a life.”

Read the full article here.