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Senate Bill S8373A

2009-2010 Legislative Session

Prohibits using the persona of a deceased personality

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Archive: Last Bill Status - On Floor Calendar

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Bill Amendments

2009-S8373 - Details

Law Section:
Civil Rights Law
Laws Affected:
Add §50-f, Civ Rts L

2009-S8373 - Summary

Prohibits using the persona of a deceased personality.

2009-S8373 - Sponsor Memo

2009-S8373 - Bill Text download pdf

                            
                    S T A T E   O F   N E W   Y O R K
________________________________________________________________________

                                  8373

                            I N  S E N A T E

                              June 25, 2010
                               ___________

Introduced  by  Sen. SAMPSON -- read twice and ordered printed, and when
  printed to be committed to the Committee on Rules

AN ACT to amend the civil rights law, in relation to prohibiting the use
  of the persona of a deceased personality

  THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM-
BLY, DO ENACT AS FOLLOWS:

  Section  1.  The  civil  rights law is amended by adding a new section
50-f to read as follows:
  S 50-F. USE OF THE PERSONA OF A DECEASED PERSONALITY PROHIBITED. 1. NO
PERSON, FIRM OR CORPORATION SHALL USE FOR ADVERTISING  PURPOSES  OR  FOR
THE PURPOSES OF TRADE IN THIS STATE, THE PERSONA OF ANY DECEASED PERSON-
ALITY WITHOUT HAVING FIRST OBTAINED THE WRITTEN CONSENT OF THE PERSON OR
PERSONS  IDENTIFIED  IN  SUBDIVISION  FOURTEEN  OF THIS SECTION WHO HAVE
REGISTERED THEIR CLAIM OF RIGHTS PURSUANT TO  SUBDIVISION  SEVENTEEN  OF
THIS  SECTION  AND  WHO OWN MORE THAN FIFTY PERCENT OF THE RIGHTS IN THE
DECEASED  PERSONALITY'S  PERSONA,  OR  AS  OTHERWISE  PROVIDED  IN  THIS
SECTION.
  2. AS USED IN THIS SECTION, THE FOLLOWING TERMS SHALL HAVE THE FOLLOW-
ING MEANINGS:
  A.  "PERSONA"  MEANS  THE NAME, INCLUDING LEGAL AND PROFESSIONAL NAME,
PORTRAIT, VOICE AND/OR PICTURE OF A NATURAL PERSON.
  B. "DECEASED PERSONALITY" MEANS ANY NATURAL PERSON  WHO:  (1)  DIED  A
DOMICILIARY  OF  THE  STATE  OF  NEW YORK ON OR AFTER, OR WITHIN SEVENTY
YEARS PRIOR TO, THE EFFECTIVE DATE OF THIS SECTION; AND (2) WHOSE PERSO-
NA WAS OF COMMERCIAL VALUE AT THE TIME OF HIS OR HER DEATH,  WHETHER  OR
NOT  THE  INDIVIDUAL USED HIS OR HER PERSONA FOR ADVERTISING PURPOSES OR
FOR THE PURPOSES OF TRADE DURING HIS OR HER LIFETIME.
  3. NOTHING IN THIS SECTION SHALL BE READ AS PROHIBITING THE USE  OF  A
DECEASED  PERSONALITY'S  PERSONA  THAT  OCCURS  AFTER  THE EXPIRATION OF
SEVENTY YEARS FOLLOWING THE DEATH  OF  THAT  DECEASED  PERSONALITY.  NOR
SHALL  ANYTHING  IN THIS SECTION BE READ AS CREATING LIABILITY OR GIVING
RISE TO ANY REMEDY FOR ANY ACTIONS OR CONDUCT INVOLVING  THE  USE  OF  A
DECEASED PERSONALITY'S PERSONA THAT OCCURRED PRIOR TO THE EFFECTIVE DATE
OF THIS SECTION.

 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.
              

co-Sponsors

2009-S8373A (ACTIVE) - Details

Law Section:
Civil Rights Law
Laws Affected:
Add §50-f, Civ Rts L

2009-S8373A (ACTIVE) - Summary

Prohibits using the persona of a deceased personality.

2009-S8373A (ACTIVE) - Sponsor Memo

2009-S8373A (ACTIVE) - Bill Text download pdf

                            
                    S T A T E   O F   N E W   Y O R K
________________________________________________________________________

                                 8373--A

                            I N  S E N A T E

                              June 25, 2010
                               ___________

Introduced  by  Sens.  SAMPSON,  GOLDEN, ADAMS -- read twice and ordered
  printed, and when printed to be committed to the Committee on Rules --
  committee discharged, bill amended, ordered reprinted as  amended  and
  recommitted to said committee

AN ACT to amend the civil rights law, in relation to prohibiting the use
  of the persona of a deceased personality

  THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:

  Section 1. The civil rights law is amended by  adding  a  new  section
50-f to read as follows:
  S 50-F. USE OF THE PERSONA OF A DECEASED PERSONALITY PROHIBITED. 1. NO
PERSON,  FIRM  OR  CORPORATION SHALL USE FOR ADVERTISING PURPOSES OR FOR
THE PURPOSES OF TRADE IN THIS STATE, THE PERSONA OF ANY DECEASED PERSON-
ALITY WITHOUT HAVING FIRST OBTAINED THE WRITTEN CONSENT OF THE PERSON OR
PERSONS IDENTIFIED IN SUBDIVISION FOURTEEN  OF  THIS  SECTION  WHO  HAVE
REGISTERED  THEIR  CLAIM  OF RIGHTS PURSUANT TO SUBDIVISION SEVENTEEN OF
THIS SECTION AND WHO OWN MORE THAN FIFTY PERCENT OF THE  RIGHTS  IN  THE
DECEASED  PERSONALITY'S  PERSONA,  OR  AS  OTHERWISE  PROVIDED  IN  THIS
SECTION.
  2. AS USED IN THIS SECTION, THE FOLLOWING TERMS SHALL HAVE THE FOLLOW-
ING MEANINGS:
  A. "PERSONA" MEANS THE NAME, INCLUDING LEGAL  AND  PROFESSIONAL  NAME,
PORTRAIT, VOICE AND/OR PICTURE OF A NATURAL PERSON.
  B.  "DECEASED  PERSONALITY"  MEANS  ANY NATURAL PERSON WHO: (1) DIED A
DOMICILIARY OF THE STATE OF NEW YORK ON  OR  AFTER,  OR  WITHIN  SEVENTY
YEARS PRIOR TO, THE EFFECTIVE DATE OF THIS SECTION; AND (2) WHOSE PERSO-
NA  WAS  OF COMMERCIAL VALUE AT THE TIME OF HIS OR HER DEATH, WHETHER OR
NOT THE INDIVIDUAL USED HIS OR HER PERSONA FOR ADVERTISING  PURPOSES  OR
FOR THE PURPOSES OF TRADE DURING HIS OR HER LIFETIME.
  3.  NOTHING  IN THIS SECTION SHALL BE READ AS PROHIBITING THE USE OF A
DECEASED PERSONALITY'S PERSONA  THAT  OCCURS  AFTER  THE  EXPIRATION  OF
SEVENTY  YEARS  FOLLOWING  THE  DEATH  OF THAT DECEASED PERSONALITY. NOR
SHALL ANYTHING IN THIS SECTION BE READ AS CREATING LIABILITY  OR  GIVING
RISE  TO  ANY  REMEDY  FOR ANY ACTIONS OR CONDUCT INVOLVING THE USE OF A

 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.
              

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