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Assembly Bill A5038

2009-2010 Legislative Session

Requires disclosure of business source of any advertisement in a newspaper or publicly displayed on a sign

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Archive: Last Bill Status - In Assembly Committee

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2009-A5038 (ACTIVE) - Details

Current Committee:
Assembly Consumer Affairs And Protection
Law Section:
General Business Law
Laws Affected:
Add ยง396-ii, Gen Bus L
Versions Introduced in 2011-2012 Legislative Session:
A4481

2009-A5038 (ACTIVE) - Summary

Requires disclosure in a reasonably legible manner an advertisement of fact that business was the original source of funds for the preparation or placement of an advertisement in a newspaper or on a publicly displayed sign; makes violation a misdemeanor.

2009-A5038 (ACTIVE) - Bill Text download pdf 

                            
                    S T A T E   O F   N E W   Y O R K
________________________________________________________________________

                                  5038

                       2009-2010 Regular Sessions

                          I N  A S S E M B L Y

                            February 10, 2009
                               ___________

Introduced  by M. of A. BRODSKY -- read once and referred to the Commit-
  tee on Consumer Affairs and Protection

AN ACT to amend the general business law, in relation to  disclosure  of
  source of funds used to prepare and place advertisements

  THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:

  Section 1.   The general business law  is  amended  by  adding  a  new
section 396-ii to read as follows:
  S  396-II.  DISCLOSURE  OF  FUNDS FOR ADVERTISEMENTS.   1. ANY PERSON,
FIRM, CORPORATION, LIMITED  LIABILITY  COMPANY,  ASSOCIATION,  OR  OTHER
ENTITY  ENGAGED IN ANY FOR-PROFIT BUSINESS IN THIS STATE OR IN ANY OTHER
STATE WHICH IS THE ORIGINAL SOURCE OF FUNDS USED TO PREPARE OR PLACE  AN
ADVERTISEMENT  IN  A  NEWSPAPER  OR ON A PUBLICLY DISPLAYED SIGN MUST BE
IDENTIFIED IN A REASONABLY LEGIBLE MANNER IN SUCH  ADVERTISEMENT  OR  ON
SUCH SIGN.
  2. THE FORM OF SUCH DISCLOSURE SHALL BE AS FOLLOWS:
  "THIS  (ADVERTISEMENT)(SIGN)  WAS  PAID  FOR  (WHOLLY)  (IN  PART)  BY
____________."
  3. A VIOLATION OF SUBDIVISION ONE OF THIS SECTION SHALL  CONSTITUTE  A
MISDEMEANOR.
  S 2. This act shall take effect on the first of November next succeed-
ing the date on which it shall have become a law.




 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.
                                                           LBD08601-01-9

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