S T A T E O F N E W Y O R K
________________________________________________________________________
5338
2009-2010 Regular Sessions
I N A S S E M B L Y
February 13, 2009
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Introduced by M. of A. ERRIGO, ALFANO, CHRISTENSEN, FINCH, GIGLIO,
HAWLEY, KOLB, TOBACCO, TOWNSEND, WALKER -- Multi-Sponsored by -- M. of
A. BARCLAY, BARRA, CALHOUN, COLTON, CORWIN, CROUCH, GALEF, GREENE,
JORDAN, MOLINARO, QUINN, SAYWARD, SPANO, THIELE -- read once and
referred to the Committee on Consumer Affairs and Protection
AN ACT to amend the general business law, in relation to unsolicited
electronic communication advertising
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. The general business law is amended by adding a new section
396-uu to read as follows:
S 396-UU. UNSOLICITED ELECTRONIC COMMUNICATION ADVERTISING. 1. IT
SHALL BE UNLAWFUL FOR A PERSON, CORPORATION, PARTNERSHIP OR ASSOCIATION
TO INITIATE THE UNSOLICITED TRANSMISSION OF ELECTRONIC COMMUNICATION
PROMOTING GOODS OR SERVICES FOR PURCHASE BY THE RECIPIENT OF SUCH COMMU-
NICATION. FOR PURPOSES OF THIS SECTION, "ELECTRONIC COMMUNICATION" SHALL
MEAN EVERY PROCESS BY WHICH A COMMUNICATION IS MADE BY ELECTRONIC MEANS
TO A COMPUTER.
2. THE PROVISIONS OF THIS SECTION SHALL NOT APPLY TO ELECTRONIC COMMU-
NICATIONS SENT TO A RECIPIENT WITH WHOM THE INITIATOR OF SUCH COMMUNI-
CATIONS HAS HAD A PRIOR CONTRACTUAL OR BUSINESS RELATIONSHIP WITH SUCH
RECIPIENT. FURTHERMORE, THE PROVISIONS OF THIS SECTION SHALL NOT APPLY
TO ELECTRONIC COMMUNICATION NOT EXCEEDING FIVE COMPUTER SCREENS IN
LENGTH RECEIVED BETWEEN THE HOURS OF 9:00 P.M. AND 6:00 A.M. LOCAL TIME.
3. NOTWITHSTANDING THE PROVISIONS OF THIS SECTION, IT SHALL BE UNLAW-
FUL TO INITIATE ANY ELECTRONIC COMMUNICATION TO A RECIPIENT WHO HAS
PREVIOUSLY SENT A WRITTEN, TELEFACSIMILE OR ELECTRONIC COMMUNICATION
MESSAGE TO THE INITIATOR EXPRESSLY DECLARING THAT THE RECIPIENT DOES NOT
WANT TO RECEIVE ELECTRONIC COMMUNICATION FROM THE INITIATOR.
4. ANY PERSON WHO HAS RECEIVED AN ELECTRONIC COMMUNICATION IN
VIOLATION OF THIS SECTION MAY BRING A CIVIL ACTION IN HIS OR HER OWN
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD05849-01-9
A. 5338 2
NAME TO RECOVER HIS OR HER ACTUAL DAMAGES OR ONE HUNDRED DOLLARS, WHICH-
EVER IS GREATER.
S 2. This act shall take effect on the one hundred eightieth day after
it shall have become a law.