S T A T E O F N E W Y O R K
________________________________________________________________________
1607
2011-2012 Regular Sessions
I N A S S E M B L Y
January 11, 2011
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Introduced by M. of A. ORTIZ, JAFFEE, ROBINSON -- Multi-Sponsored by --
M. of A. HIKIND -- read once and referred to the Committee on Economic
Development, Job Creation, Commerce and Industry
AN ACT to amend the general business law, in relation to prohibiting the
advertisement of alcoholic beverages during television broadcasts of
sporting events
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. The general business law is amended by adding a new section
399-ff to read as follows:
S 399-FF. ADVERTISEMENT OF ALCOHOLIC BEVERAGES DURING TELEVISION
BROADCASTS OF SPORTING EVENTS PROHIBITED. 1. FOR PURPOSES OF THIS
SECTION, THE FOLLOWING TERMS SHALL HAVE THE FOLLOWING MEANINGS:
A. "TELEVISION BROADCASTER" SHALL MEAN A TELEVISION STATION LICENSED
BY THE FEDERAL COMMUNICATIONS COMMISSION, A TELEVISION BROADCAST NETWORK
OR A CABLE TELEVISION NETWORK.
B. "TELEVISION BROADCAST NETWORK" SHALL MEAN AN ORGANIZATION WHICH
PRODUCES AND/OR PURCHASES PROGRAMS INTENDED FOR TRANSMISSION BY AFFIL-
IATED TELEVISION STATIONS LICENSED BY THE FEDERAL COMMUNICATIONS COMMIS-
SION; AND
C. "CABLE TELEVISION NETWORK" MEANS AN ORGANIZATION WHICH PRODUCES
AND/OR PURCHASES PROGRAMS INTENDED FOR TRANSMISSION EITHER BY DIRECT
BROADCAST SATELLITE SYSTEMS OR BY CABLE SYSTEMS PURSUANT TO AN AFFIL-
IATION OR SIMILAR AGREEMENT.
2. NO TELEVISION BROADCASTER, DIRECTLY OR INDIRECTLY, OR THROUGH AN
AFFILIATE, SHALL CAUSE TO BE BROADCAST ON TELEVISION DURING THE COURSE
OF ANY SPORTING EVENT, ANY ADVERTISEMENT OF LIQUOR, WINE, BEER OR OTHER
ALCOHOLIC BEVERAGE.
3. NO PERSON, CORPORATION, PARTNERSHIP, LIMITED LIABILITY COMPANY OR
ANY OTHER BUSINESS ENTITY OR COMPANY ENGAGED IN BUSINESS AS A PRODUCER,
MANUFACTURER, BOTTLER, IMPORTER, DISTRIBUTOR, OR RETAILER OF LIQUOR,
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD03936-01-1
A. 1607 2
WINE, BEER OR ANY OTHER ALCOHOLIC BEVERAGE, DIRECTLY OR INDIRECTLY, OR
THROUGH AN AFFILIATE, SHALL CAUSE TO BE BROADCAST ON TELEVISION DURING
THE COURSE OF ANY SPORTING EVENT, ANY ADVERTISEMENT OF SUCH LIQUOR,
WINE, BEER OR OTHER ALCOHOLIC BEVERAGE.
4. THE PROVISIONS OF THIS SECTION SHALL NOT APPLY TO THE TELEVISION
BROADCAST OF ANY SPORTING EVENT BETWEEN THE HOURS OF TEN O'CLOCK P.M.
AND SIX O'CLOCK A.M.
S 2. This act shall take effect on the thirtieth day after it shall
have become a law.