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Assembly Bill A4481

2011-2012 Legislative Session

Enacts the "commercial advertising disclosure act"

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Archive: Last Bill Status - In Assembly Committee

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2011-A4481 (ACTIVE) - Details

Current Committee:
Assembly Consumer Affairs And Protection
Law Section:
General Business Law
Laws Affected:
Add ยง396-ii, Gen Bus L
Versions Introduced in 2009-2010 Legislative Session:
A5038

2011-A4481 (ACTIVE) - Summary

Requires disclosure in a reasonably legible manner an advertisement of fact that business was the original source of funds for the preparation or placement of an advertisement in a newspaper or on a publicly displayed sign; makes violation a misdemeanor.

2011-A4481 (ACTIVE) - Bill Text download pdf 

                            
                    S T A T E   O F   N E W   Y O R K
________________________________________________________________________

                                  4481

                       2011-2012 Regular Sessions

                          I N  A S S E M B L Y

                            February 3, 2011
                               ___________

Introduced  by M. of A. LANCMAN -- read once and referred to the Commit-
  tee on Consumer Affairs and Protection

AN ACT to amend the general business law, in relation  to  enacting  the
  "commercial advertising disclosure act"

  THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:

  Section 1. Short title. This act shall be known and may  be  cited  as
the "commercial advertising disclosure act".
  S  2.    The  general  business law is amended by adding a new section
396-ii to read as follows:
  S 396-II. DISCLOSURE OF FUNDS FOR  ADVERTISEMENTS.    1.  ANY  PERSON,
FIRM,  CORPORATION,  LIMITED  LIABILITY  COMPANY,  ASSOCIATION, OR OTHER
ENTITY ENGAGED IN ANY FOR-PROFIT BUSINESS IN THIS STATE OR IN ANY  OTHER
STATE  WHICH IS THE ORIGINAL SOURCE OF FUNDS USED TO PREPARE OR PLACE AN
ADVERTISEMENT IN A NEWSPAPER OR ON A PUBLICLY DISPLAYED SIGN MUST  IDEN-
TIFY THEIR NAME, ADDRESS AND PHONE NUMBER IN A REASONABLY LEGIBLE MANNER
IN SUCH ADVERTISEMENT OR ON SUCH SIGN.
  2. THE FORM OF SUCH DISCLOSURE SHALL BE AS FOLLOWS:
  "THIS  (ADVERTISEMENT)(SIGN)  WAS  PAID  FOR  (WHOLLY)  (IN  PART)  BY
____________LOCATED AT (ADDRESS)________."
  3. A VIOLATION OF SUBDIVISION ONE OF THIS SECTION SHALL  CONSTITUTE  A
MISDEMEANOR.
  S  3. This act shall take effect on the one hundred eightieth day next
succeeding the date on which it shall have become a law.



 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.
                                                           LBD04142-02-1

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