senate Bill S2910

2011-2012 Legislative Session

Relates to the no telemarketing sales calls statewide registry

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Archive: Last Bill Status - In Committee

  • Introduced
  • In Committee
  • On Floor Calendar
    • Passed Senate
    • Passed Assembly
  • Delivered to Governor
  • Signed/Vetoed by Governor

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Assembly Actions - Lowercase
Senate Actions - UPPERCASE
Jan 04, 2012 referred to consumer protection
Jun 24, 2011 committed to rules
Feb 15, 2011 advanced to third reading
Feb 14, 2011 2nd report cal.
Feb 08, 2011 1st report cal.82
Feb 03, 2011 referred to consumer protection


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Feb 8, 2011 - Consumer Protection committee Vote

Aye with Reservations
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Consumer Protection Committee Vote: Feb 8, 2011


S2910 - Bill Details

See Assembly Version of this Bill:
Current Committee:
Law Section:
General Business Law
Laws Affected:
Amd ยง399-z, Gen Bus L

S2910 - Bill Texts

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Relates to the no telemarketing sales calls statewide registry.

view sponsor memo


An act
to amend the general business law, in relation to the no telemarketing
sales calls statewide registry


This bill would add telecopier numbers to the state-wide do-not-call
registry in an efforts to stop unwanted advertising by facsimile


This bill would amend Section 399-z of the general business law, to
include facsimile transmissions under the provisions of the
do-not-call registry.

Pursuant to this bill, facsimiie transmissions would be handled in the
same manner as the existing provisions for telephone numbers.


Unwanted faxes cost money in the form of wasted paper and toner, tie up
fax lines for important transmissions, and are a general nuisance to
those who do not wish to receive them.

By adding fax numbers to the do-not-call registry telecopier owners
may choose not to receive unsolicited telemarketing, just like
regular phone numbers.


This is a new bill.


None Noted.


This act would take effect immediately.

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                    S T A T E   O F   N E W   Y O R K


                       2011-2012 Regular Sessions

                            I N  S E N A T E

                            February 3, 2011

Introduced  by  Sen.  ZELDIN -- read twice and ordered printed, and when
  printed to be committed to the Committee on Consumer Protection

AN ACT to amend the general business law, in relation to the no telemar-
  keting sales calls statewide registry


  Section  1.  Section  399-z of the general business law, as amended by
chapter 344 of the laws of 2010, is amended to read as follows:
  S 399-z. Telemarketing; establishment of no telemarketing sales  calls
OR  FACSIMILE  SALES  TRANSMISSIONS statewide registry; authorization of
the transfer of telephone numbers on the no telemarketing sales calls OR
FACSIMILE  SALES  TRANSMISSIONS  statewide  registry  to  the   national
["do-not-call"]  "DO-NOT-CALL-OR-TRANSMIT"  registry. 1. As used in this
section, the following terms shall have the following meanings:
  a. "Board" shall mean the consumer protection board;
  b. "Director" means the executive director of the consumer  protection
  c. "Customer" means any natural person who is a resident of this state
and  who  is  or may be required to pay for or to exchange consideration
for goods and services offered through telemarketing;
  d. "Doing business in this state" means  conducting  telephonic  sales
calls  OR  FACSIMILE  SALES TRANSMISSIONS:   (i) from a location in this
state; or (ii) from a location outside of this state to consumers resid-
ing in this state;
  e. "Goods and services"  means  any  goods  and  services,  and  shall
include  any real property or any tangible personal property or services
of any kind;
  f. "Negative option feature" means, in an offer or agreement  to  sell
or provide any goods or services, a provision under which the customer's
silence or failure to take an affirmative action to reject such goods or

 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.

S. 2910                             2

services  or  to  cancel  the  agreement is interpreted by the seller as
acceptance of the offer.
  g.  "Person" means any natural person, association, partnership, firm,
corporation and its affiliates or subsidiaries or other business entity;
  h. "Telemarketer" means  any  person  who,  for  financial  profit  or
commercial  purposes in connection with telemarketing, makes telemarket-
ing sales calls OR FACSIMILE SALES TRANSMISSIONS to a customer when  the
customer  is in this state or any person who directly controls or super-
vises the conduct of a telemarketer. For the purposes of  this  section,
"commercial  purposes" shall mean the sale or offer for sale of goods or
  [.] i. "Telemarketing" means any plan, program or  campaign  which  is
conducted  to  induce payment or the exchange of any other consideration
for any goods or services by use of one or more telephones OR  TELECOPI-
ERS  and which involves more than one telephone call OR FACSIMILE TRANS-
MISSION by a telemarketer in which the customer is  located  within  the
state  at  the time of the call OR TRANSMISSION.  Telemarketing does not
include the solicitation of sales through media other than by  telephone
  j.  "Telemarketing  sales  call"  means  a telephone call OR FACSIMILE
TRANSMISSION made by a telemarketer or by any outbound telephone calling
technology that delivers a prerecorded message either to a  customer  or
to  their  voicemail  or  answering  machine  service for the purpose of
inducing payment or the exchange of  any  other  consideration  for  any
goods or services;
  k.  "Unsolicited  telemarketing  sales  call"  means any telemarketing
sales call OR FACSIMILE TRANSMISSION other  than  a  call  OR  FACSIMILE
  (i) in response to an express written or verbal request of the custom-
er called; or
  (ii)  in  connection  with an established business relationship, which
has not been terminated by either party, unless such customer has stated
to the telemarketer that such customer no longer wishes to  receive  the
telemarketing sales calls of such telemarketer.
  2. No telemarketer or seller shall engage in telemarketing at any time
other than between 8:00 A.M. and 9:00 P.M. local time unless the consum-
er has given his or her express consent to the call OR TRANSMISSION at a
different time, and shall provide, in a clear and coherent manner  using
words  with common and everyday meanings, at the beginning of each tele-
marketing sales call OR FACSIMILE SALES TRANSMISSION all of the  follow-
ing information:
  (i)  the telemarketer's name and the person on whose behalf the solic-
itation is being made, if other than the telemarketer;
  (ii) the purpose of the telephone call OR FACSIMILE TRANSMISSION; and
  (iii) the identity of the goods or services for which a  fee  will  be
  3.  Prior  to  the purchase of any good or service telemarketers shall
disclose to the customer the cost of the goods or services that are  the
subject of the call OR TRANSMISSION and if the offer includes a negative
option feature, all material terms and conditions of the negative option
feature,  including,  but  not  limited  to the fact that the customer's
account will be charged unless the customer takes an affirmative  action
to  avoid  the  charges,  the  dates  the  charges will be submitted for

S. 2910                             3

payment, and the specific steps the customer  must  take  to  avoid  the
  4.  a. The board is authorized to establish, manage, and maintain a no
telemarketing sales calls OR  FACSIMILE  SALES  TRANSMISSIONS  statewide
registry  which  shall  contain  a  list of customers who do not wish to
receive unsolicited telemarketing sales calls OR FACSIMILE SALES  TRANS-
MISSIONS.    The  board may contract with a private vendor to establish,
manage and maintain such registry, provided the private vendor has main-
tained national no telemarketing sales calls OR FACSIMILE  SALES  TRANS-
MISSIONS  registries  for more than two years, and the contract requires
the vendor to provide the no  telemarketing  sales  calls  OR  FACSIMILE
SALES  TRANSMISSIONS  registry  in a printed hard copy format and in any
other format as prescribed by the board.
  b. The board  is  authorized  to  have  the  national  ["do-not-call"]
"DO-NOT-CALL-OR-TRANSMIT"  registry  established, managed and maintained
by the federal trade commission pursuant to 16 C.F.R. Section 310.4  (b)
(1)  (iii)  (B) serve as the New York state no telemarketing sales calls
statewide registry provided for by this section. The  board  is  further
authorized  to  take whatever administrative actions may be necessary or
appropriate for such transition including, but not limited to, providing
the telephone numbers OR TELECOPIER NUMBERS of New York customers regis-
tered on the no telemarketing sales  calls  OR  FACSIMILE  SALES  TRANS-
MISSION  statewide  registry to the federal trade commission, for inclu-
sion on the national ["do-not-call"] "DO-NOT-CALL-OR-TRANSMIT" registry.
  5. No telemarketer or seller may make or cause to be made any unsolic-
ited telemarketing sales call OR FACSIMILE SALES  TRANSMISSIONS  to  any
customer  when  that customer's telephone number OR TELECOPIER NUMBER OR
NUMBERS has been on the national  ["do-not-call"]  "DO-NOT-CALL-OR-TRAN-
SMIT" registry, established by the federal trade commission, for a peri-
od  of  thirty-one  days  prior  to the date the call OR TRANSMISSION is
made, pursuant to 16 CFR Section 310.4(b)(1)(iii)(B).
  6. a. The board shall provide notice to customers of the establishment
of the national ["do-not-call"] "DO-NOT-CALL-OR-TRANSMIT" registry.  Any
customer  who  wishes  to  be included on such registry shall notify the
federal trade commission as directed by relevant federal regulations.
  b. Any company that provides local telephone directories to  customers
in  this  state  shall  inform  its  customers of the provisions of this
section by means of publishing a notice in such local telephone directo-
  7. When the board has reason to believe a telemarketer has engaged  in
repeated unlawful acts in violation of this section, or when a notice of
hearing  has  been issued pursuant to subdivision eight of this section,
the board may request in writing the production  of  relevant  documents
and  records  as part of its investigation. If the person upon whom such
request was made fails to produce the documents or records within thirty
days after the date of the  request,  the  board  may  issue  and  serve
subpoenas to compel the production of such documents and records. If any
person shall refuse to comply with a subpoena issued under this section,
the  board may petition a court of competent jurisdiction to enforce the
subpoena and such sanctions as the court may direct.
  8. a. Where it  is  determined  after  hearing  that  any  person  has
violated  one  or  more provisions of this section, the director, or any
person deputized or so designated by him or her may assess a fine not to
exceed eleven thousand dollars for each violation.
  b. Any proceeding conducted pursuant to paragraph a of  this  subdivi-
sion shall be subject to the state administrative procedure act.

S. 2910                             4

  c.  Nothing  in  this  subdivision  shall be construed to restrict any
right which any person may have under any other  statute  or  at  common
  9. A person shall not be held liable for violating this section if:
  a.   the   person  has  obtained  a  version  of  the  ["do-not-call"]
"DO-NOT-CALL-OR-TRANSMIT" registry from the federal trade commission  no
more  than  thirty-one  days prior to the date any telemarketing call OR
FACSIMILE SALES TRANSMISSION is made,  pursuant  to  16  C.F.R.  Section
310.4(b)(1)(iii)(B),  and has established, implemented and updated writ-
ten policies and procedures related to the requirements of this  section
prior to the date any telemarketing call OR FACSIMILE SALES TRANSMISSION
is made;
  b.  the person has trained his or her personnel in the requirements of
this section; and
  c. the person maintains records demonstrating  compliance  with  para-
graphs a and b of this subdivision and the requirements of this section.
  10. The board shall prescribe rules and regulations to administer this
  S 2. This act shall take effect immediately.


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