senate Bill S6663

2011-2012 Legislative Session

Establishes the "tourism economic development fund" to be funded with revenue from the licensing of the "I Love NY" brand

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Archive: Last Bill Status - Vetoed by Governor


  • Introduced
  • In Committee
  • On Floor Calendar
    • Passed Senate
    • Passed Assembly
  • Delivered to Governor
  • Vetoed by Governor

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Actions

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Assembly Actions - Lowercase
Senate Actions - UPPERCASE
Oct 03, 2012 vetoed memo.169
Sep 21, 2012 delivered to governor
Jun 04, 2012 returned to senate
passed assembly
ordered to third reading cal.707
substituted for a9605
Apr 18, 2012 referred to tourism, parks, arts and sports development
delivered to assembly
passed senate
Mar 22, 2012 advanced to third reading
Mar 21, 2012 2nd report cal.
Mar 20, 2012 1st report cal.379
Mar 08, 2012 referred to cultural affairs, tourism, parks and recreation

Votes

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Mar 20, 2012 - Cultural Affairs, Tourism, Parks and Recreation committee Vote

S6663
13
1
committee
13
Aye
1
Nay
0
Aye with Reservations
0
Absent
0
Excused
0
Abstained
show Cultural Affairs, Tourism, Parks and Recreation committee vote details

Cultural Affairs, Tourism, Parks and Recreation Committee Vote: Mar 20, 2012

nay (1)

Co-Sponsors

S6663 - Bill Details

See Assembly Version of this Bill:
A9605
Law Section:
Economic Development Law
Laws Affected:
Amd §152, Ec Dev L; add §99-u, St Fin L

S6663 - Bill Texts

view summary

Establishes the "tourism economic development fund" to be funded with revenue from the licensing of the "I Love NY" brand; moneys from such fund shall be appropriated for the promotion, attraction, stimulation, development and expansion of tourist travel, resort, vacation, culture and convention activities in this state.

view sponsor memo
BILL NUMBER:S6663

TITLE OF BILL:
An act
to amend the economic development law and the state finance law, in
relation to resources of the "I Love NY" brand

PURPOSE:
To ensure that any revenue generated from the use of the "I LOVE NY"
brand shall be deposited in the Tourism Economic Development Fund,
and to be made exclusively available to fund the promotion of tourism.

SUMMARY OF PROVISIONS:
Section 1- Amends subdivision 3 of section 153 of the economic
development law to provide that any revenue from licensing or leasing
of the "I LOVE NY" brand shall be deposited in the Tourism Economic
Development Fund as defined in section 99-u of the state finance law,
and be made available for appropriation to the department of economic
development for the purpose of funding the promotion of tourism.

Section 2- Amends the state finance law by adding a new section 99-u
to provide:

- For the creation of a Tourism economic development fund; such fund
shall consist of:
(a) all moneys derived from the licensing and leasing of the "I LOVE
NY" brand; (b) all moneys appropriated for the purpose of such fund
and all moneys transferred to such fund pursuant to law; and (c) any
interest earned by the investment of moneys in such fund, which shall
be added to such fund.

- Revenues in the Tourism Economic Development fund shall be kept
separate and shall not be commingled with any other moneys in the
custody of the comptroller.

- Moneys of the fund shall be available for appropriation and
allocation to the department of economic development for the purpose
of funding the promotion of tourism within the state and its regions
pursuant to programs and activities authorized under the economic
development law.

Section 3- Contains the effective date.

JUSTIFICATION:
The tourism industry is a part of each region of the State, providing
sustained employment and revenue. Tourism is responsible for 7.9% of
the state's employment, demonstrating its integral place in the
economies across the entire State. To that end, in 2010, tourism
employment grew 2.1 %, generating 4.4% in personal income growth
derived from visitors to the State.

The "I LOVE NY" program provides statewide marketing strategies
establishing partnerships and implementing programs to encourage
visitation with the logo itself being a resource for the State, as it
generates revenue from licensing to commercial entities. Such
revenues when dedicated to tourism as part of a cohesive tourism
marketing strategy will increase state revenue and further set NY
apart as a tourist destination, as well as promote and maintain vital
jobs within the state in these difficult economic times.

Marketing is what will bring the visitors back and it is incumbent
upon New York to ensure that the tourism industry can continue to
generate critical revenues. This bill will help ensure that the
leisure traveler is aware of the myriad travel destinations across
the state- from wineries to amusement parks, historic sites to sports
arenas- that are all within a few hours' drive for millions of
people. As seen in 2010, tourism to the state generate 5.6$ billion
for state and local governments from visitors spending nearly $50
billion.

LEGISLATIVE HISTORY:
New bill.

FISCAL IMPLICATIONS:
None to the State.

EFFECTIVE DATE:
This act shall take effect immediately.

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                    S T A T E   O F   N E W   Y O R K
________________________________________________________________________

                                  6663

                            I N  S E N A T E

                              March 8, 2012
                               ___________

Introduced  by  Sen.  LITTLE -- read twice and ordered printed, and when
  printed to be committed to the Committee on Cultural Affairs, Tourism,
  Parks and Recreation

AN ACT to amend the economic development law and the state finance  law,
  in relation to resources of the "I Love NY" brand

  THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:

  Section 1. Subdivision 3 of section 152 of  the  economic  development
law, as added by section 1 of part DD of chapter 59 of the laws of 2006,
is amended to read as follows:
  3.  Nothing in this article shall prohibit the department from licens-
ing and leasing the brand to any commercial entity,  provided  that  the
appropriate  market  value  for  such  lease  is  obtained;  AND FURTHER
PROVIDED, THAT ANY REVENUE FROM  SUCH  LICENSING  OR  LEASING  SHALL  BE
DEPOSITED  IN  THE  TOURISM  ECONOMIC  DEVELOPMENT  FUND  ESTABLISHED IN
SECTION NINETY-NINE-U OF THE STATE FINANCE LAW, AND  BE  MADE  AVAILABLE
FOR  APPROPRIATION  TO  THE  DEPARTMENT  FOR  THE PURPOSE OF FUNDING THE
PROMOTION, ATTRACTION, STIMULATION, DEVELOPMENT AND EXPANSION OF TOURIST
TRAVEL, RESORT, VACATION, CULTURAL AND CONVENTION ACTIVITIES  AUTHORIZED
PURSUANT TO THIS CHAPTER.
  S  2. The state finance law is amended by adding a new section 99-u to
read as follows:
  S 99-U. TOURISM ECONOMIC DEVELOPMENT FUND. 1. THERE IS  HEREBY  ESTAB-
LISHED IN THE JOINT CUSTODY OF THE STATE COMPTROLLER AND THE COMMISSION-
ER  OF  TAXATION  AND FINANCE A SPECIAL FUND TO BE KNOWN AS THE "TOURISM
ECONOMIC DEVELOPMENT FUND".
  2. SUCH FUND SHALL CONSIST OF: (A) ALL MONEYS DERIVED  FROM  LICENSING
AND  LEASING  OF  THE "I LOVE NY" BRAND; (B) ALL MONEYS APPROPRIATED FOR
THE PURPOSE OF SUCH FUND AND ALL MONEYS TRANSFERRED TO SUCH FUND  PURSU-
ANT  TO  LAW; AND (C) ANY INTEREST EARNED BY THE INVESTMENT OF MONEYS IN
SUCH FUND, WHICH SHALL BE ADDED TO SUCH FUND.
  3. MONEYS IN THE TOURISM ECONOMIC DEVELOPMENT FUND SHALL BE KEPT SEPA-
RATE AND SHALL NOT BE COMMINGLED WITH ANY OTHER MONEYS IN THE CUSTODY OF
THE COMPTROLLER. ALL DEPOSITS OF SUCH MONEYS SHALL, IF REQUIRED  BY  THE

 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.
                                                           LBD14956-01-2

S. 6663                             2

COMPTROLLER, BE SECURED BY OBLIGATIONS OF THE UNITED STATES OR THE STATE
HAVING  A  MARKET VALUE EQUAL  AT ALL TIMES TO THE AMOUNT OF SUCH DEPOS-
ITS. ALL BANKS AND TRUST COMPANIES ARE AUTHORIZED TO GIVE  SECURITY  FOR
SUCH  DEPOSITS.  ANY  SUCH MONEYS IN SUCH FUND MAY, IN THE DISCRETION OF
THE COMPTROLLER, BE INVESTED IN OBLIGATIONS IN WHICH THE COMPTROLLER  IS
AUTHORIZED TO INVEST PURSUANT TO SECTION NINETY-EIGHT-A OF THIS ARTICLE.
  4.  MONEYS OF SUCH FUND SHALL BE AVAILABLE FOR APPROPRIATION AND ALLO-
CATION TO THE DEPARTMENT OF ECONOMIC  DEVELOPMENT  FOR  THE  PURPOSE  OF
FUNDING  THE  PROMOTION, ATTRACTION, STIMULATION, DEVELOPMENT AND EXPAN-
SION OF TOURIST TRAVEL, RESORT, VACATION, CULTURE AND CONVENTION  ACTIV-
ITIES  WITHIN  THE STATE AND ITS REGIONS PURSUANT TO PROGRAMS AND ACTIV-
ITIES AUTHORIZED PURSUANT TO THE ECONOMIC DEVELOPMENT LAW.
  S 3. This act shall take effect immediately.

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