senate Bill S1248

2013-2014 Legislative Session

Creates the niche market assistance projects for small businesses to identify and develop niche markets for their products in competitive environments

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Archive: Last Bill Status - In Committee


  • Introduced
  • In Committee
  • On Floor Calendar
    • Passed Senate
    • Passed Assembly
  • Delivered to Governor
  • Signed/Vetoed by Governor

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Assembly Actions - Lowercase
Senate Actions - UPPERCASE
Jan 08, 2014 referred to corporations, authorities and commissions
Jan 09, 2013 referred to corporations, authorities and commissions

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S1248 - Bill Details

Current Committee:
Senate Corporations, Authorities And Commissions
Law Section:
New York State Urban Development Corporation Act
Laws Affected:
Add ยง16-v, UDC Act
Versions Introduced in Previous Legislative Sessions:
2011-2012: S1768A
2009-2010: S3477

S1248 - Bill Texts

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Creates the niche market assistance projects for small businesses to identify and develop niche markets for their products in competitive environments.

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BILL NUMBER:S1248

TITLE OF BILL:
An act
to amend the New York state urban development corporation act, in
relation to creating niche market assistance projects to promote
economic development

PURPOSE OR GENERAL IDEA OF BILL:
To assist small manufacturers to seek niche markets.

SUMMARY OF SPECIFIC PROVISIONS:
A "niche market" is a targeted market composed of individuals and
businesses that have similar interests and needs, which can be
readily identified and that can be easily targeted and reached, or
group of potential customers who share common characteristics making
them especially receptive to the company's product, service or
opportunity.

The bill establishes a competitive program in UDC providing grants of
up to $200,000 to a not-for-profit corporation or Manufacturing
Extension partnership program with a demonstrated capacity to conduct
market analysis and seek new markets for niche products for
manufacturers, to enable the grant recipients to work with and assist
small manufacturers identify and develop niche markets.

Entities eligible to apply for funding for a niche market assistance
project include not-for-profit corporations, local development
corporations, trade associations, educational institutions,
technology development corporations which operate manufacturing
extension programs, and other not-for-profit organizations which
promote economic development.

Projects eligible to be a niche market assistance include research,
market analysis, marketing assistance, and identifying sources of
financial assistance to enter into new markets.

JUSTIFICATION:
Small manufacturing enterprises are responsible for an estimated
28%-40% of employment in the manufacturing sector. They tend to be
more effective at job creation and job replacement, more innovative
in the development of products and process improvements, more
flexible and thus more competitive, in terms of the ability to
produce small quantities. All of these factors help to explain the
shift to a smaller average plant size and the national trend toward
more of the total production of goods coming from smaller
manufacturers.

Small manufacturing enterprises, often owned by, minorities and
immigrants, have been growing. Leading this expansion in New York are
specialty and ethnic food manufacturers, which have grown by more
than 8 percent over the past year. other evidence suggests that there
is similar growth in construction; specialty apparel for niche
markets and other design-based manufacturing industries such as
luxury consumer goods like jewelry; medical instruments; suppliers to


service industries; end companies serving local markets, such as
makers of food products or suppliers of construction materials.

Often, small manufacturers can not only survive, but grow, if they can
identify and develop niche markets - targeted markets composed of
individuals and businesses that have similar interests and needs,
which can be readily identified, and that can be easily targeted and
reached, or group of potential customers who share common
characteristics making them especially receptive to the company's
product, services, or opportunity.

Small firms are traditionally hard to reach by centralized state
programs. Therefore this program reaches out to local and regional
partners who are familiar with and have established relationships
with businesses in their areas.

PRIOR LEGISLATIVE HISTORY:
2011-2012: Referred to Corporations, Authorities and Commissions
2009-2010: Referred to Corporations, Authorities and Commissions
Reported and Committed to Finance

FISCAL IMPLICATIONS:
Unable to determine at this time.

EFFECTIVE DATE:
Immediate.

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                    S T A T E   O F   N E W   Y O R K
________________________________________________________________________

                                  1248

                       2013-2014 Regular Sessions

                            I N  S E N A T E

                               (PREFILED)

                             January 9, 2013
                               ___________

Introduced  by Sens. PERKINS, ESPAILLAT -- read twice and ordered print-
  ed, and when printed to be committed to the Committee on Corporations,
  Authorities and Commissions

AN ACT to amend the New York state urban development corporation act, in
  relation to creating  niche  market  assistance  projects  to  promote
  economic development

  THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:

  Section 1. Statement of legislative intent. Small manufacturing enter-
prises are responsible for an estimated twenty-eight to forty percent of
employment in the manufacturing sector. They tend to be  more  effective
at  job creation and job replacement, more innovative in the development
of products and process  improvements,  more  flexible,  and  thus  more
competitive, in terms of the ability to produce small quantities. All of
these  factors  help  to  explain the shift to smaller and average sized
plants and the national trend toward more of  the  total  production  of
goods coming from small manufacturers.
  Small  manufacturing  enterprises,  often  owned by minorities and new
immigrants, have been growing. Leading this expansion in  New  York  are
specialty  and  ethnic food manufacturers, which have grown by more than
eight percent over the past year. Other evidence suggests that there  is
similar  growth in construction; specialty apparel for niche markets and
other design-based manufacturing  industries  such  as  luxury  consumer
goods  like  jewelry;  medical  instruments; suppliers to service indus-
tries; and companies serving local  markets,  such  as  makers  of  food
products or suppliers of construction materials.
  Often, small manufacturers can not only survive, but grow, if they can
identify  and develop niche markets - targeted markets composed of indi-
viduals and businesses that have similar interests and needs, which  can
be readily identified, and that can be easily targeted and reached, or a

 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.
                                                           LBD03583-01-3

S. 1248                             2

group  of  potential  customers  who share common characteristics making
them especially receptive to the company's product, service, or opportu-
nity.
  S  2.  Section  1 of chapter 174 of the laws of 1968, constituting the
New York state urban development corporation act, is amended by adding a
new section 16-v to read as follows:
  S 16-V. NICHE MARKET ASSISTANCE PROJECTS. 1. THE CORPORATION IS HEREBY
AUTHORIZED TO PROVIDE ASSISTANCE TO  NICHE  MARKET  ASSISTANCE  PROJECTS
DESIGNED TO ENCOURAGE AND ASSIST SMALL AND MEDIUM-SIZED MANUFACTURING OR
FOOD  PROCESSING  BUSINESSES WITH FEWER THAN TWO HUNDRED FIFTY EMPLOYEES
TO IDENTIFY AND DEVELOP NICHE MARKETS FOR THEIR PRODUCTS.
  2. FOR THE PURPOSES OF THIS  SECTION,  "NICHE  MARKET"  SHALL  MEAN  A
TARGETED MARKET COMPOSED OF INDIVIDUALS AND BUSINESSES THAT HAVE SIMILAR
INTERESTS  AND  NEEDS,  WHICH  CAN BE READILY IDENTIFIED AND REACHED, OR
GROUP OF POTENTIAL CUSTOMERS WHO  SHARE  COMMON  CHARACTERISTICS  MAKING
THEM  ESPECIALLY RECEPTIVE TO THE COMPANY'S PRODUCT, SERVICE OR OPPORTU-
NITY.
  3. THE CORPORATION  SHALL  ACTIVELY  SEEK  TO  IDENTIFY  ENTITIES  AND
DISSEMINATE  INFORMATION  TO  SUCH  ENTITIES  WHICH  MAY  BE ELIGIBLE TO
RECEIVE ASSISTANCE PURSUANT TO  THIS  SECTION  AND  SHALL  MAKE  AWARDS,
SUBJECT  TO  AVAILABLE  APPROPRIATIONS,  FOR  NICHE MARKETING ASSISTANCE
PROJECTS ON A COMPETITIVE BASIS TO SUCH ENTITIES.
  (A) ENTITIES ELIGIBLE TO APPLY FOR FUNDING FOR A NICHE MARKET  ASSIST-
ANCE  PROJECT  SHALL INCLUDE NOT-FOR-PROFIT CORPORATIONS, LOCAL DEVELOP-
MENT CORPORATIONS, TRADE ASSOCIATIONS, EDUCATIONAL  INSTITUTIONS,  TECH-
NOLOGY  DEVELOPMENT  CORPORATIONS ESTABLISHED PURSUANT TO SECTION 3102-D
OF THE PUBLIC AUTHORITIES  LAW  WHICH  OPERATE  MANUFACTURING  EXTENSION
PROGRAMS,  AND OTHER NOT-FOR-PROFIT ORGANIZATIONS WHICH PROMOTE ECONOMIC
DEVELOPMENT.
  (B) APPLICANTS SHALL BE REQUIRED TO DEMONSTRATE:
  (I) THEIR ABILITY TO PROVIDE THE SERVICES PROPOSED;
  (II) THE POTENTIAL FOR MANUFACTURING OR FOOD PROCESSING INDUSTRIES  IN
THEIR AREA OF SERVICE TO DEVELOP NICHE MARKETS;
  (III)  THE  POSSIBILITY  THAT  THE  SERVICES TO BE FUNDED WOULD BECOME
SELF-SUSTAINING;
  (IV) THE PARTICIPATION OF  LOCAL  AND  REGIONAL  ECONOMIC  DEVELOPMENT
ORGANIZATIONS; AND
  (V) TO PROVIDE A PROGRAM BUDGET, INCLUDING MATCHING FUNDS, IN-KIND AND
OTHERWISE, TO BE PROVIDED BY THE APPLICANT.
  (C)  A  PROJECT  ELIGIBLE  TO BE A NICHE MARKET ASSISTANCE PROJECT MAY
INCLUDE, BUT NOT BE LIMITED TO,  RESEARCH,  MARKET  ANALYSIS,  MARKETING
ASSISTANCE,  AND  IDENTIFYING  SOURCES  OF FINANCIAL ASSISTANCE TO ENTER
INTO NEW MARKETS.
  4. NO SINGLE GRANT FOR A NICHE MARKET ASSISTANCE PROJECT SHALL  EXCEED
TWO HUNDRED THOUSAND DOLLARS.
  S 3. This act shall take effect immediately.

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