senate Bill S7654

2013-2014 Legislative Session

Relates to establishing a public awareness and educational campaign regarding heroin and prescription opioid pain medication addiction

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Archive: Last Bill Status - Passed Senate


  • Introduced
  • In Committee
  • On Floor Calendar
    • Passed Senate
    • Passed Assembly
  • Delivered to Governor
  • Signed/Vetoed by Governor

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Actions

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Assembly Actions - Lowercase
Senate Actions - UPPERCASE
Jun 09, 2014 referred to alcoholism and drug abuse
delivered to assembly
passed senate
Jun 03, 2014 ordered to third reading cal.1143
reported and committed to rules
May 23, 2014 referred to alcoholism and drug abuse

Votes

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Jun 3, 2014 - Rules committee Vote

S7654
24
0
committee
24
Aye
0
Nay
0
Aye with Reservations
0
Absent
1
Excused
0
Abstained
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Jun 3, 2014 - Alcoholism and Drug Abuse committee Vote

S7654
6
0
committee
6
Aye
0
Nay
0
Aye with Reservations
0
Absent
0
Excused
0
Abstained
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Alcoholism and Drug Abuse Committee Vote: Jun 3, 2014

Co-Sponsors

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S7654 - Bill Details

See Assembly Version of this Bill:
A10120
Current Committee:
Law Section:
Mental Hygiene Law
Laws Affected:
Add ยง19.26, Ment Hyg L

S7654 - Bill Texts

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Relates to establishing a public awareness and educational campaign regarding heroin and prescription opioid pain medication addiction.

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BILL NUMBER:S7654 REVISED MEMO 06/05/2014

TITLE OF BILL: An act to amend the mental hygiene law, in relation to
establishing a public awareness campaign on heroin and opioid
addiction

PURPOSE OR GENERAL IDEA OF BILL:

This bill will increase awareness about heroin and opioid addiction.

SUMMARY OF SPECIFIC PROVISIONS:

Section 1. Legislative Intent.

Section 2. Creates section 19.26 of the mental hygiene law which
directs the commissioner to develop establish and implement a public
awareness and educational campaign. Subdivision (b) The campaign will
use mass and social media to educate the general public on heroin and
opioid addiction. There will be a website providing pertinent
information for parents, children and health care professionals.
Subdivision (c) requires the commissioner of the Office of Alcoholism
and Substance Abuse Services to prepare a report on the actions taken
by the office to carry out the public awareness campaign and an
assessment of the necessary appropriations for the next fiscal year to
continue the campaign.

Section 3. Effective Date

JUSTIFICATION:

During the heroin public health crisis in the 70's, heroin was mainly
abused by inner city, uneducated, indignant, older males. Today, the
heroin problem transcends all regional, economic, social and racial
boundaries. The Senate Task Force on Heroin and Opioid Addiction held
17 forums across New York State seeking recommendations on what
legislative actions to take. At every single forum, the Task Force was
told about the need to educate individuals in order to prevent heroin
and opioid addiction at the outset. Prescription opioids pose a
danger when not use as directed by a medical professional and are
highly addictive. Educational material on these dangers are often left
out of many educational programs in schools.

The public awareness campaign will target youth, parents, high risk
populations and the general population. This public awareness campaign
will build upon other educational campaigns and help combat the heroin
and opioid public health epidemic. This bill will develop, establish
and implement an evidence based educational public awareness program
that focuses on five components: the dangers of abuse of heroin and
the high risk of addiction; and the dangers of misuse and abuse of
opioids and the high risk of addiction; how to recognize the signs of
addiction for non-medical professionals; the promotion of the Opioid
Overdose Prevention Program and the Good Samaritan Law; and reducing
the stigma associated with addiction.

These five focal points will provide a comprehensive educational
background for all members of the public. In educating the public
about the danger of heroin and opioids, the legislature seeks to


prevent addiction for happening in the first place. Opioid addiction
causes a change in brain chemistry, often leaving an individual
battling recovery for life. Additionally, this campaign will provide
individuals with the necessary tools to recognize warning signs of
substance abuse. By changing the stigma associated with addiction,
individuals will be unashamed to seek help and treatment for this
disease.

Increased awareness about the Opioid Overdose Prevention Program,
which provides training for the administration of the drug Naloxone,
will save numerous lives. Naloxone is a drug with the ability to
revive an individual from a opioid drug overdose when administered in
a timely fashion. So far, a majority of those trained in administering
Naloxone are in the treatment and first responder communities. The
Opioid Overdose Prevention program is not limited to these groups and
communities will be benefited by more members of the public receiving
training in Naloxone administration.

PRIOR LEGISLATIVE HISTORY:

New Bill.

FISCAL IMPLICATIONS:

To be determined.

EFFECTIVE DATE:

Immediately.

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                    S T A T E   O F   N E W   Y O R K
________________________________________________________________________

                                  7654

                            I N  S E N A T E

                              May 23, 2014
                               ___________

Introduced  by  Sens.  BOYLE, BALL, BONACIC, CARLUCCI, FELDER, GALLIVAN,
  GOLDEN, GRIFFO, HANNON, LANZA, LARKIN, LITTLE, MARCELLINO,  MARCHIONE,
  MARTINS,  MAZIARZ,  NOZZOLIO,  O'MARA,  RANZENHOFER,  RITCHIE, ROBACH,
  SAVINO, SEWARD, VALESKY, YOUNG -- read twice and ordered printed,  and
  when  printed  to be committed to the Committee on Alcoholism and Drug
  Abuse

AN ACT to amend the mental hygiene law, in relation  to  establishing  a
  public awareness campaign on heroin and opioid addiction

  THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:

  Section 1. Legislative intent.  The legislature hereby  establishes  a
public  awareness  and  educational  campaign to inform the public about
heroin and prescription opioid pain  medication  addiction.  Heroin  and
other  opioids  are  highly  addictive  and as a result, a public health
crisis has emerged in New York State.   This  campaign  will  complement
existing  programs  administered  by  the  Department  of Health and the
Office of Alcoholism and Substance Abuse Services on  prescription  pain
medication  awareness.    The educational campaign will be statewide and
should be designed to alert youth, parents, high risk  populations,  and
the  general  population  by  providing  educational  materials  on  the
subjects to schools and community groups.
  S 2. The mental hygiene law is amended by adding a new  section  19.26
to read as follows:
S 19.26 HEROIN  AND PRESCRIPTION OPIOID PAIN MEDICATION ADDICTION AWARE-
          NESS AND EDUCATION PROGRAM.
  THE COMMISSIONER, IN COOPERATION WITH THE COMMISSIONER OF THE  DEPART-
MENT  OF  HEALTH, SHALL DEVELOP, ESTABLISH AND IMPLEMENT A PUBLIC AWARE-
NESS AND EDUCATIONAL CAMPAIGN ON HEROIN AND OPIOID ADDICTION.
  (A) THE CAMPAIGN SHALL INCLUDE INFORMATION ON:
  (I) THE DANGERS OF THE ABUSE OF HEROIN AND THE HIGH RISK OF ADDICTION;
  (II) THE DANGERS OF MISUSE AND ABUSE OF OPIOIDS AND THE HIGH  RISK  OF
ADDICTION;
  (III)  HOW TO RECOGNIZE THE SIGNS OF ADDICTION FOR NON-MEDICAL PROFES-
SIONALS;

 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.
S                                                          LBD15079-04-4

S. 7654                             2

  (IV) THE PROMOTION OF THE OPIOID OVERDOSE PREVENTION PROGRAM, PURSUANT
TO SECTION THIRTY-THREE HUNDRED NINE OF THE PUBLIC HEALTH LAW,  AND  THE
GOOD  SAMARITAN LAW, PURSUANT TO SECTIONS 220.03 AND 220.78 OF THE PENAL
LAW AND SECTION 390.40 OF THE CRIMINAL PROCEDURE LAW; AND
  (V) REDUCING THE STIGMA ASSOCIATED WITH ADDICTION.
  (B)  THE  CAMPAIGN  SHALL INCREASE PUBLIC AWARENESS THROUGH THE USE OF
SOCIAL AND MASS MEDIA, INCLUDING, BUT NOT LIMITED TO,  INTERNET,  RADIO,
AND  PRINT ADVERTISING SUCH AS BILLBOARDS AND POSTERS. THE CAMPAIGN WILL
ALSO IDENTIFY AND RECRUIT INDIVIDUALS TO SERVE AS VISIBLE, PUBLIC AMBAS-
SADORS TO PROMOTE THIS MESSAGE. SUCH  AMBASSADORS  MAY  INCLUDE  PROFES-
SIONAL  AND  AMATEUR  ATHLETES AND CELEBRITY ADVOCATES FROM MEDIA, MUSIC
AND OTHER ENTERTAINMENT MEDIUMS. THE CAMPAIGN SHALL INCLUDE AN  INTERNET
WEBSITE  PROVIDING  INFORMATION  FOR  PARENTS,  CHILDREN AND HEALTH CARE
PROFESSIONALS ON THE RISKS ASSOCIATED WITH TAKING OPIOIDS AND HEROIN AND
THE RESOURCES AVAILABLE TO  THOSE  NEEDING  ASSISTANCE  WITH  HEROIN  OR
OPIOID  ADDICTION. SUCH WEBSITE SHALL ALSO PROVIDE INFORMATION REGARDING
WHERE INDIVIDUALS MAY PROPERLY DISPOSE OF CONTROLLED SUBSTANCES IN THEIR
COMMUNITY AND INCLUDE ACTIVE LINKS TO FURTHER INFORMATION AND RESOURCES.
THE DEPARTMENT MAY CONSULT WITH RELEVANT PROFESSIONAL  ORGANIZATIONS  TO
DEVELOP  MATERIAL.    THE  CAMPAIGN  SHALL BEGIN NO LATER THAN SEPTEMBER
FIRST, TWO THOUSAND FOURTEEN.
  (C) THE COMMISSIONER SHALL PREPARE AN ANNUAL REPORT  TO  THE  GOVERNOR
AND  THE  LEGISLATURE  ON  OR  BEFORE DECEMBER FIRST OF EACH YEAR ON THE
PUBLIC AWARENESS AND EDUCATIONAL CAMPAIGN, INCLUDING:
  (I) ACTIONS TAKEN BY THE OFFICE TO  CARRY  OUT  THE  PUBLIC  AWARENESS
CAMPAIGN AND EDUCATIONAL CAMPAIGN; AND
  (II)  AN  ASSESSMENT OF THE NECESSARY APPROPRIATIONS FOR THE OFFICE TO
MEET THE NEEDS OF THE CAMPAIGN IN THE NEXT FISCAL YEAR.
  S 3. This act shall take effect immediately.

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