S T A T E O F N E W Y O R K
________________________________________________________________________
2997
2013-2014 Regular Sessions
I N S E N A T E
January 28, 2013
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Introduced by Sen. ADAMS -- read twice and ordered printed, and when
printed to be committed to the Committee on Consumer Protection
AN ACT to amend the general business law, in relation to posting the
cost of products
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. The general business law is amended by adding a new section
349-e to read as follows:
S 349-E. POSTING OF THE COST OF PRODUCTS. 1. EVERY ESTABLISHMENT THAT
REGULARLY AND CUSTOMARILY OFFERS FOOD PRODUCTS FOR SALE IN A BONA FIDE
MANNER FOR THE CONSUMPTION OFF THE PREMISES SHALL ENSURE THAT EACH SUCH
PRODUCT IS CLEARLY MARKED WITH THE COST OF SUCH PRODUCT, EITHER ON THE
SHELF DIRECTLY ABOVE OR BELOW THE PRODUCT OR ON THE PRODUCT ITSELF.
2. ANY ESTABLISHMENT THAT CHARGES A CONSUMER AN AMOUNT IN EXCESS OF
THE PRICE MARKED ON THE PRODUCT SHALL BE IN VIOLATION OF THIS SECTION.
3. ANY ESTABLISHMENT THAT FAILS TO HAVE THE PRICE OF THE PRODUCT
CLEARLY MARKED IN ACCORDANCE WITH SUBDIVISION ONE OF THIS SECTION SHALL
BE IN VIOLATION OF THIS SECTION.
4. ANY CONSUMER WHO IS A VICTIM OF A VIOLATION OF THIS SECTION PURSU-
ANT TO SUBDIVISION TWO OF THIS SECTION SHALL BE ENTITLED TO RECEIVE,
FROM THE ESTABLISHMENT, THE PRODUCT FREE OF CHARGE PLUS AN AMOUNT EQUAL
TO TEN TIMES THE AMOUNT ACTUALLY CHARGED FOR THE PRODUCT.
5. ANY ESTABLISHMENT WHO VIOLATES THIS SECTION PURSUANT TO SUBDIVISION
THREE OF THIS SECTION SHALL BE SUBJECT TO A MINIMUM FINE OF FIVE HUNDRED
DOLLARS FOR A FIRST VIOLATION, A MINIMUM FINE OF ONE THOUSAND DOLLARS
FOR A SECOND VIOLATION, AND A MINIMUM FINE OF TWO THOUSAND FIVE HUNDRED
DOLLARS FOR EACH SUBSEQUENT VIOLATION.
6. EACH DAY SHALL CONSTITUTE A SEPARATE AND DISTINCT VIOLATION.
7. THIS SECTION SHALL NOT APPLY TO ANY ESTABLISHMENT WHEN AN EMPLOYEE
MAKES A KEYSTROKE ERROR WHEN ENTERING THE PRICE TO BE CHARGED TO THE
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD06093-01-3
S. 2997 2
CONSUMER AND THEN IMMEDIATELY CORRECTS THE ERROR BEFORE SEEKING PAYMENT
FROM THE CONSUMER.
S 2. This act shall take effect on the ninetieth day after it shall
have become a law.