S T A T E   O F   N E W   Y O R K
________________________________________________________________________
                                  9444
                          I N  A S S E M B L Y
                              March 3, 2016
                               ___________
Introduced  by  M.  of  A.  SCHIMMINGER -- read once and referred to the
  Committee on Economic Development
AN ACT authorizing the empire state development corporation to develop a
  public awareness campaign promoting businesses  located  in  New  York
  state
  THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
  Section 1. 1. The empire state development corporation shall  develop,
establish and implement a public awareness campaign promoting businesses
located  in New York state and encouraging individuals and businesses to
purchase products and services from such businesses.
  2. The campaign shall include an internet website  providing  informa-
tion  on  businesses  located  in  New  York  state  and their available
products and services including a Buy New York Online Networking  Direc-
tory.  The  owner of any business located and operated in this state may
apply to the empire state development corporation to  have  his  or  her
business  included  on  such directory. The directory shall include, but
not be limited to, participating businesses' names,  addresses,  contact
information,   including  telephone  number,  fax,  e-mail  and  website
address, products or services offered with a brief description, and  any
additional information, including history, hours and dates of operation,
and  number  of  employees.  Such  directory shall also include a search
capability to allow for participating businesses to be searched  by  the
products or services they offer.
  3. The public awareness campaign shall be made available to the public
by  any  means deemed appropriate by the empire state development corpo-
ration including, but not limited to, internet, radio, and print  adver-
tising  such as brochures, billboards and posters. The campaign may also
identify and recruit individuals to serve as visible, public ambassadors
to promote this message.
  4. The campaign shall begin no later than January 1, 2017. The  empire
state  development  corporation  shall  prepare  an annual report to the
governor and the legislature on or before December first of each year on
the public awareness campaign,  including:  (a)  actions  taken  by  the
 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.
              
             
                          
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A. 9444                             2
empire  state  development corporation to carry out the public awareness
campaign and (b) an assessment of the necessary appropriations  for  the
empire  state  development corporation to meet the needs of the campaign
in the next fiscal year.
  S 2. This act shall take effect immediately.