The New York State Senate

                    S T A T E   O F   N E W   Y O R K
________________________________________________________________________

                                  9356

                          I N  A S S E M B L Y

                            February 25, 2016
                               ___________

Introduced  by M. of A. CUSICK, ROZIC, THIELE, CAHILL, GRAF, OTIS, SCHI-
  MEL -- Multi-Sponsored by -- M. of A. ARROYO,  BLAKE,  BRENNAN,  COOK,
  FITZPATRICK,  GALEF,  GOTTFRIED,  GUNTHER,  JOYNER,  LUPINACCI, MAGEE,
  McDONALD, McDONOUGH, MILLER, PEOPLES-STOKES, PERRY, PICHARDO, SOLAGES,
  WALKER -- read once and referred to the Committee on Health

AN ACT to amend the public health law, in relation to a physical fitness
  and activity education campaign

  THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM-
BLY, DO ENACT AS FOLLOWS:

  Section  1. Legislative intent. The legislature hereby determines that
a public awareness and educational campaign to encourage physical activ-
ity will improve the fitness of the people of the state of New York  and
lead  to a lifetime of good health. This campaign will complement exist-
ing programs administered by the department of health that  develop  and
promote  nutrition  and wellness activities that enhance the quality-of-
life for children and adults.
  S 2. The public health law is amended by adding a new section  264  to
read as follows:
  S  264.  NEW  YORK  STATE  PHYSICAL  FITNESS  AND  ACTIVITY  EDUCATION
CAMPAIGN. 1. A NEW YORK STATE PHYSICAL FITNESS  AND  ACTIVITY  EDUCATION
CAMPAIGN  IS  HEREBY ESTABLISHED UNDER THE ADMINISTRATION OF THE COMMIS-
SIONER FOR THE  PURPOSE  OF  PROMOTING  PHYSICAL  FITNESS  AND  ACTIVITY
THROUGH  THE  DEVELOPMENT  AND  IMPLEMENTATION OF A PUBLIC EDUCATION AND
OUTREACH CAMPAIGN.
  2. THE CAMPAIGN WILL FOCUS  ON  INCREASING  PUBLIC  AWARENESS  OF  THE
IMPORTANCE OF PHYSICAL FITNESS AND ACTIVITY AND ITS CORRESPONDING HEALTH
BENEFITS. THE CAMPAIGN WILL INCREASE PUBLIC AWARENESS THROUGH THE USE OF
SOCIAL  AND MASS MEDIA, INCLUDING INTERNET, RADIO, AND PRINT ADVERTISING
TO PROMOTE THIS MESSAGE. THE CAMPAIGN WILL  ALSO  IDENTIFY  AND  RECRUIT
INDIVIDUALS  TO  SERVE  AS  VISIBLE,  PUBLIC AMBASSADORS TO PROMOTE THIS
MESSAGE. SUCH AMBASSADORS MAY INCLUDE PROFESSIONAL AND AMATEUR ATHLETES,
FITNESS EXPERTS, AND CELEBRITY ADVOCATES FROM  MEDIA,  MUSIC  AND  OTHER
ENTERTAINMENT MEDIUMS.

 EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                      [ ] is old law to be omitted.
                                                           LBD13692-01-6

A. 9356                             2

  3.  THE  CAMPAIGN  WILL BE STATE-WIDE, AND FOCUS ON PROMOTING PHYSICAL
FITNESS AND ACTIVITY FOR THE FOLLOWING POPULATIONS:  SENIORS; YOUTH; AND
OTHER HIGH-RISK POPULATIONS.
  S 3. This act shall take effect immediately.