S T A T E O F N E W Y O R K
________________________________________________________________________
5247
2017-2018 Regular Sessions
I N A S S E M B L Y
February 7, 2017
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Introduced by M. of A. DINOWITZ, SEAWRIGHT, WEPRIN, ABINANTI -- read
once and referred to the Committee on Consumer Affairs and Protection
AN ACT to amend the general business law, in relation to consumer
protection from deceptive acts and practices
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. Subdivisions (a) and (h) of section 349 of the general
business law, subdivision (a) as added by chapter 43 of the laws of 1970
and subdivision (h) as amended by chapter 157 of the laws of 1984, are
amended and a new subdivision (i) is added to read as follows:
(a) [Deceptive] UNCONSCIONABLE OR DECEPTIVE acts or practices in the
conduct of any business, trade or commerce or in the furnishing of any
service in this state are hereby declared unlawful.
(h) (1) In addition to the right of action granted to the attorney
general pursuant to this section, any person who has been injured by
reason of any violation of this section may bring an action in his own
name to enjoin such unlawful act or practice, an action to recover his
actual damages or [fifty] FIVE HUNDRED dollars, whichever is greater, or
both such actions. The court may, in its discretion, increase the award
of damages to an amount not to exceed three times the actual damages up
to [one] TEN thousand dollars, if the court finds the defendant willful-
ly or knowingly violated this section. THE COURT MAY ALSO AWARD PUNITIVE
DAMAGES IN AN AMOUNT NOT TO EXCEED THREE TIMES THE ACTUAL DAMAGES AND
PROVIDE ANY EQUITABLE RELIEF THE COURT CONSIDERS NECESSARY OR PROPER.
(2) The court [may] SHALL award reasonable attorney's fees AND COSTS
to a prevailing plaintiff.
(I) IN DETERMINING WHETHER AN ACT OR PRACTICE IS UNCONSCIONABLE, THE
COURT SHALL CONSIDER CIRCUMSTANCES OF WHICH THE DEFENDANT KNEW OR
REASONABLY SHOULD HAVE KNOWN, INCLUDING, BUT NOT LIMITED TO THE FOLLOW-
ING:
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD00081-01-7
A. 5247 2
(1) THAT THE DEFENDANT TOOK ADVANTAGE OF THE INABILITY OF THE CONSUMER
TO REASONABLY PROTECT THE CONSUMER'S INTERESTS BECAUSE OF THE CONSUMER'S
PHYSICAL INFIRMITY, ILLITERACY OR INABILITY TO UNDERSTAND THE LANGUAGE
OF AN AGREEMENT;
(2) THAT AT THE TIME THE CONSUMER TRANSACTION WAS ENTERED INTO, THE
PRICE GROSSLY EXCEEDED THE PRICE AT WHICH SIMILAR PROPERTY OR SERVICES
WERE READILY OBTAINABLE IN SIMILAR TRANSACTIONS BY SIMILAR CONSUMERS;
§ 2. Paragraph (a) of subdivision 2 of section 349-c of the general
business law, as added by chapter 687 of the laws of 1996 and such
section as renumbered by chapter 189 of the laws of 1999, is amended to
read as follows:
(a) In addition to any liability for damages or a civil penalty
imposed pursuant to sections three hundred forty-nine, THREE HUNDRED
FORTY-NINE-F, three hundred fifty-c and three hundred fifty-d of this
[chapter] ARTICLE, regarding deceptive practices and false advertising,
and subdivision twelve of section sixty-three of the executive law,
regarding proceedings by the attorney general for equitable relief
against fraudulent or illegal consumer fraud, a person or entity who
engages in any conduct prohibited by said provisions of law, and whose
conduct is perpetrated against one or more elderly persons, may be
liable for an additional civil penalty not to exceed [ten] TWENTY thou-
sand dollars, if the factors in paragraph (b) of this subdivision are
present.
§ 3. The general business law is amended by adding a new section 349-f
to read as follows:
§ 349-F. CIVIL ACTION. ANY CONSUMER ENTITLED TO BRING AN ACTION UNDER
THIS ARTICLE MAY, IF THE UNLAWFUL ACT OR PRACTICE HAS CAUSED DAMAGE TO
OTHER CONSUMERS SIMILARLY SITUATED, BRING AN ACTION ON BEHALF OF HIMSELF
OR HERSELF AND SUCH OTHER CONSUMERS TO RECOVER DAMAGES OR OBTAIN OTHER
RELIEF AS PROVIDED FOR IN THIS ARTICLE.
ANY ACTION BROUGHT UNDER THIS SUBDIVISION SHALL COMPLY WITH ARTICLE
NINE OF THE CIVIL PRACTICE LAW AND RULES.
§ 4. Section 350-d of the general business law, as amended by chapter
208 of the laws of 2007, is amended to read as follows:
§ 350-d. Civil penalty. Any person, firm, corporation or association
or agent or employee thereof who engages in any of the acts or practices
stated in this article to be unlawful shall be liable to a civil penalty
of not more than [five] TEN thousand dollars for each violation, which
shall accrue to the state of New York and may be recovered in a civil
action brought by the attorney general. In any such action it shall be a
complete defense that the advertisement is subject to and complies with
the rules and regulations of, and the statutes administered by the
Federal Trade Commission or any official department, division, commis-
sion or agency of the state of New York.
§ 5. Subdivision 3 of section 350-e of the general business law, as
amended by chapter 328 of the laws of 2007, is amended and a new subdi-
vision 4 is added to read as follows:
3. Any person who has been injured by reason of any violation of
section three hundred fifty or three hundred fifty-a of this article may
bring an action in his or her own name to enjoin such unlawful act or
practice, an action to recover his or her actual damages or five hundred
dollars, whichever is greater, or both such actions. The court may, in
its discretion, increase the award of damages to an amount not to exceed
three times the actual damages, up to ten thousand dollars, if the court
finds that the defendant willfully or knowingly violated this section.
A. 5247 3
The court [may] SHALL award reasonable attorney's fees AND COSTS to a
prevailing plaintiff.
4. (A) IN ADDITION TO ANY OTHER APPLICABLE PENALTY, ANY PERSON WHO
INTENTIONALLY VIOLATES ANY INJUNCTION PROHIBITING UNCONSCIONABLE OR
DECEPTIVE ACTS OR PRACTICES ISSUED PURSUANT TO THIS ARTICLE SHALL BE
LIABLE FOR A CIVIL PENALTY NOT TO EXCEED FIVE THOUSAND DOLLARS FOR EACH
VIOLATION. WHERE THE CONDUCT CONSTITUTING A VIOLATION IS OF A CONTINUING
NATURE, EACH DAY OF THAT CONDUCT IS A SEPARATE AND DISTINCT VIOLATION.
IN DETERMINING THE AMOUNT OF THE CIVIL PENALTY, THE COURT SHALL CONSIDER
ALL RELEVANT CIRCUMSTANCES, INCLUDING, BUT NOT LIMITED TO, THE EXTENT OF
THE HARM CAUSED BY THE CONDUCT CONSTITUTING A VIOLATION, THE NATURE AND
PERSISTENCE OF THAT CONDUCT, THE LENGTH OF TIME OVER WHICH THE CONDUCT
OCCURRED, THE ASSETS, LIABILITIES, AND NET WORTH OF THE DEFENDANT,
WHETHER CORPORATE OR INDIVIDUAL, AND ANY CORRECTIVE ACTION TAKEN BY THE
DEFENDANT.
(B) UPON PETITION BY THE ATTORNEY GENERAL, THE COURT MAY FOR HABITUAL
VIOLATION OF INJUNCTIONS ISSUED PURSUANT TO THIS ARTICLE ORDER THE
CANCELING OF ANY CERTIFICATE FILED UNDER AND BY VIRTUE OF THE PROVISIONS
OF SECTION ONE HUNDRED THIRTY OF THIS CHAPTER.
§ 6. This act shall take effect on the ninetieth day after it shall
have become a law.