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Assembly Bill A4259

2019-2020 Legislative Session

Requires that advertisements which include a discount or rebate in the advertised price also include the actual selling price prior to any deductions in the same font and size

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Archive: Last Bill Status - On Floor Calendar

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2019-A4259 (ACTIVE) - Details

Law Section:
General Business Law
Laws Affected:
Amd §350-a, Gen Bus L
Versions Introduced in Other Legislative Sessions:
2013-2014: A7732
2015-2016: A4150
2017-2018: A2528

2019-A4259 (ACTIVE) - Summary

Requires that advertisements which include a discount or rebate in the advertised price also include the actual selling price prior to any deductions in the same font and size.

2019-A4259 (ACTIVE) - Bill Text download pdf 

                            
 
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   4259
 
                        2019-2020 Regular Sessions
 
                           I N  A S S E M B L Y
 
                             February 1, 2019
                                ___________
 
 Introduced by M. of A. DenDEKKER, SEAWRIGHT -- read once and referred to
   the Committee on Consumer Affairs and Protection
 
 AN  ACT to amend the general business law, in relation to requiring that
   advertisements which include a discount or rebate  in  the  advertised
   price also include the actual selling price prior to any deductions in
   the same font and size
 
   THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
 BLY, DO ENACT AS FOLLOWS:
 
   Section 1. Subdivision 3 of section 350-a of the general business law,
 as added by chapter 107 of the laws of  1994,  is  amended  to  read  as
 follows:
   3.  It  shall  constitute false advertising to display or announce, in
 print or broadcast advertising, the price of an item after deduction  of
 a  rebate unless the actual selling price is displayed or announced, and
 clear and conspicuous notice is given in the advertisement that a  mail-
 in  rebate is required to achieve the lower net price.  ALL PRINT ADVER-
 TISEMENTS SHALL INCLUDE IN THE ADVERTISEMENT THE ACTUAL SELLING PRICE OF
 THE ITEM BEING ADVERTISED PRIOR TO THE DEDUCTION OF ANY REBATE,  CREDIT,
 OR OTHER DISCOUNT. THE ACTUAL SELLING PRICE OF THE ITEM BEING ADVERTISED
 SHALL  BE  PRINTED  IN  THE  SAME  FONT AND IN THE SAME SIZE TEXT AS THE
 DISCOUNTED PRICE.
   § 2. This act shall take effect immediately.
 
 
 
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD07795-01-9

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