S T A T E O F N E W Y O R K
________________________________________________________________________
4437
2019-2020 Regular Sessions
I N S E N A T E
March 11, 2019
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Introduced by Sens. PARKER, ADDABBO, BAILEY, HOYLMAN, MONTGOMERY, RIVERA
-- read twice and ordered printed, and when printed to be committed to
the Committee on Finance
AN ACT to amend the mental hygiene law, in relation to a public aware-
ness educational program on heroin; and making an appropriation there-
for
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. Section 19.09 of the mental hygiene law is amended by
adding a new subdivision (k) to read as follows:
(K) THE COMMISSIONER SHALL CREATE A MULTI-FACETED PUBLIC OUTREACH
PROGRAM TO RAISE AWARENESS OF THE INHERENT DANGERS AND COSTS OF HEROIN
USE. THE PROGRAM SHALL CONSIST OF SUCH PUBLIC SERVICE ANNOUNCEMENTS AND
INTERACTIVE MEDIA SPOTS DESIGNED TO REACH THE BROADEST POSSIBLE GENERAL
AUDIENCE, AS WELL AS THOSE DESIGNED TO SPECIFICALLY TARGET THOSE SOCIAL
AND AGE GROUPS THAT ARE MOST AT RISK FOR EXPERIMENTING WITH HEROIN,
THOSE WHO ARE CURRENTLY USING HEROIN, AND THOSE WHO ARE SEEKING OR
UNDERGOING TREATMENT FOR HEROIN ADDICTION. THE CONTENT OF SUCH OUTREACH
EFFORTS SHALL INCLUDE, BUT NOT BE LIMITED TO, SUCH TOPICS AS: THE
DANGERS OF ADDICTION AFTER ONLY ONE USE; SECTION 220.78 OF THE PENAL
LAW, OTHERWISE KNOWN AS NEW YORK STATE'S GOOD SAMARITAN LAW; THE CURRENT
DEMOGRAPHICS OF HEROIN ADDICTION; THE RECOGNIZABLE PHYSIOLOGICAL SYMP-
TOMS OF ADDICTION; THE AVAILABILITY AND THE CRITICAL EFFECTIVENESS OF
ADMINISTERING AN OPIOID ANTAGONIST IN CASES OF SUSPECTED OVERDOSE; AND
THE AVAILABILITY OF THE OFFICE'S HOPELINE. THE COMMISSIONER SHALL POST
THE ANNOUNCEMENTS, EXAMINE ALL POSSIBLE METHODOLOGIES, AND TAKE ALL
OTHER EFFORTS, INCLUDING THE USE OF SOCIAL MEDIA SITES, TO ENSURE THAT
THE ANNOUNCEMENTS ARE VIEWED BY THE MAXIMUM NUMBER OF PEOPLE. THE
COMMISSIONER SHALL ALSO PROVIDE COPIES OF THE ANNOUNCEMENTS ON ITS
WEBSITE IN A HIGHLY VISIBLE LOCATION THAT ARE AVAILABLE TO BE FREELY
DOWNLOADED BY ANY MEMBER OF THE PUBLIC.
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD10391-01-9
S. 4437 2
§ 2. The sum of five hundred thousand dollars ($500,000), or so much
thereof as may be necessary, is hereby appropriated to the department of
mental hygiene out of any moneys in the state treasury in the general
fund to the credit of the office of alcoholism and substance abuse
services, not otherwise appropriated, and made immediately available,
for the purpose of carrying out the provisions of this act. Such moneys
shall be payable on the audit and warrant of the comptroller on vouchers
certified or approved by the commissioner of the office of alcoholism
and substance abuse services in the manner prescribed by law.
§ 3. This act shall take effect immediately.