LBD01284-01-1
A. 1910 2
§ 181-O. GENERAL POWERS AND DUTIES OF THE COMMISSIONER. THE COMMIS-
SIONER SHALL DEVELOP AND IMPLEMENT A NEW YORK CRAFT BEVERAGE PROGRAM.
THE NEW YORK CRAFT BEVERAGE COUNCIL SHALL DEVELOP A MARKETING STRATEGY
PURSUANT TO THIS PROGRAM THAT SHALL PROMOTE NEW YORK AS A PREMIERE
PRODUCER OF HIGH QUALITY WINES, SPIRITS, CIDERS AND CRAFT BREWS.
§ 181-P. NEW YORK CRAFT BEVERAGE COUNCIL. 1. (A) THE COMMISSIONER, IN
ACCORDANCE WITH THIS PROGRAM, SHALL CAUSE TO BE DEVELOPED A NEW YORK
CRAFT BEVERAGE COUNCIL TO BE TASKED WITH BRANDING, MARKETING AND PROMOT-
ING FINE NEW YORK STATE WINES, SPIRITS, CIDERS AND CRAFT BEVERAGES. THE
NEW YORK CRAFT BEVERAGE COUNCIL SHALL BE MANAGED BY AND ITS POWERS,
FUNCTIONS AND DUTIES SHALL BE EXERCISED THROUGH A BOARD OF DIRECTORS.
(B) THE INITIAL BOARD OF DIRECTORS SHALL CONSIST OF TEN MEMBERS: SIX
OF WHICH SHALL BE APPOINTED BY THE GOVERNOR; TWO OF WHICH SHALL BE
APPOINTED BY THE TEMPORARY PRESIDENT OF THE SENATE; AND TWO OF WHICH
SHALL BE APPOINTED BY THE SPEAKER OF THE ASSEMBLY. OF THE TEN MEMBERS,
ONE SHALL BE AN OFFICER OR OWNER OF A WINERY, ONE SHALL BE AN OFFICER OR
OWNER OF A DISTILLERY, ONE SHALL BE AN OFFICER OR OWNER OF A MICROBREW-
ERY, ONE SHALL BE AN OFFICER OR OWNER OF A LIQUOR STORE, ONE SHALL BE AN
OFFICER OR OWNER OF A BEER DISTRIBUTOR, ONE SHALL BE AN OFFICER OR OWNER
OF A CIDERY, ONE SHALL BE AN OFFICER OR OWNER OF A FARM DISTILLERY, ONE
SHALL BE AN OFFICER OR OWNER OF A BREW PUB, ONE SHALL BE THE OWNER OR
OFFICER OF A RESTAURANT LICENSED TO SELL FINE NEW YORK WINES, SPIRITS,
CIDERS AND CRAFT BREWS, AND ONE SHALL BE A PERSON FAMILIAR WITH THE
ADVERTISING, PROMOTION AND MARKETING OF COMMERCIAL PRODUCTS. THE DIREC-
TORS SO APPOINTED SHALL SERVE A TERM OF THREE YEARS, EXCEPT THAT, OF THE
DIRECTORS SO APPOINTED BY THE GOVERNOR, TEMPORARY PRESIDENT OF THE
SENATE AND SPEAKER OF THE ASSEMBLY, THE OWNER OR OFFICER OF A DISTIL-
LERY, THE OWNER OR OFFICER OF A BEER DISTRIBUTOR AND THE OWNER OR OFFI-
CER OF A RESTAURANT SHALL SERVE FOR ONE YEAR, THE OWNER OR OFFICER OF A
BREWERY, THE OWNER OR OFFICER OF A LIQUOR STORE AND THE OWNER OR OFFICER
OF A BREW PUB SHALL SERVE FOR TWO YEARS, AND THE OWNER OR OFFICER OF A
WINERY, THE OWNER OR OFFICER OF A CIDERY, THE OWNER OR OFFICER OF A FARM
DISTILLERY AND THE PERSON FAMILIAR WITH ADVERTISING, PROMOTION AND
MARKETING OF COMMERCIAL PRODUCTS SHALL SERVE FOR THREE YEARS.
(C) THE CHAIR OF THE URBAN DEVELOPMENT CORPORATION SHALL SERVE AS
CHAIR OF THE COUNCIL.
(D) MEMBERSHIP WILL BE DEFINED AS MEMBERS IN GOOD STANDING PER THE
BYLAWS OF THE NEW YORK CRAFT BEVERAGE COUNCIL. EACH MEMBER WILL CONTRIB-
UTE ANNUAL DUES TO THE COUNCIL TO BE DETERMINED BY THE BOARD OF DIREC-
TORS.
(E) THE EXECUTIVE DIRECTOR OF THE NEW YORK CRAFT BEVERAGE COUNCIL
SHALL HAVE PREVIOUS EXPERIENCE IN MARKETING CRAFT BEVERAGES, EVENT PLAN-
NING AND BRAND MANAGEMENT AND WILL BE APPOINTED BY THE BOARD OF DIREC-
TORS, DECIDED BY A MAJORITY VOTE. THE EXECUTIVE DIRECTOR WILL SERVE AS
AN "AT WILL" EMPLOYEE AT THE DISCRETION OF THE BOARD OF DIRECTORS.
(F) IF ANY VACANCY OTHER THAN BY EXPIRATION OF TERM OCCURS ON THE
BOARD AMONGST THOSE FIRST APPOINTED SUCH VACANCY SHALL BE FILLED BY
APPOINTMENT FOR THE UNEXPIRED TERM BY THE APPOINTING AUTHORITY INITIALLY
APPOINTING SUCH MEMBER. UPON EXPIRATION OF THE INITIAL TERMS, SUCCESSORS
SHALL BE ELECTED BY THE REMAINING MEMBERS OF THE BOARD FOR A THREE YEAR
TERM; SUCH DIRECTORS SHALL HAVE THE QUALIFICATIONS REQUIRED OF THE
ORIGINAL DIRECTORS.
MEMBERS SHALL CONTINUE AS SUCH UNTIL THEIR SUCCESSORS HAVE BEEN DULY
ELECTED.
A. 1910 3
(G) MEMBERS OF THE BOARD OF DIRECTORS SHALL SERVE WITHOUT COMPEN-
SATION, BUT SHALL BE REIMBURSED FOR ACTUAL EXPENSES REASONABLY INCURRED
IN THE PERFORMANCE OF THEIR DUTIES.
(H) THE BOARD SHALL MEET FOUR TIMES ANNUALLY AT THE CALL OF THE CHAIR-
MAN OR IN HIS OR HER ABSENCE THE VICE CHAIRMAN OR ON PETITION OF ANY
THREE MEMBERS. A MAJORITY OF THE MEMBERS OF THE BOARD THEN IN OFFICE
SHALL CONSTITUTE A QUORUM FOR THE TRANSACTION OF ANY BUSINESS. THE BOARD
IS ENCOURAGED TO CONDUCT ITS MEETINGS IN A MANNER WHICH WILL ENSURE THE
ACTIVE PARTICIPATION OF ANY PERSON HAVING AN INTEREST IN THE CRAFT
BEVERAGE INDUSTRY.
(I) THE NEW YORK CRAFT BEVERAGE COUNCIL IS CHARGED WITH CREATING BRAND
RECOGNITION FOR FINE NEW YORK WINES, SPIRITS, CIDERS AND CRAFT BREWS. IN
DOING SO THEY SHALL WORK TO MARKET NEW YORK STATE LABELED CRAFT BEVERAG-
ES BOTH WITHIN AND OUTSIDE OF NEW YORK STATE WITH THE GOAL OF PROMOTING
NEW YORK CRAFT BEVERAGES.
(J) THE NEW YORK CRAFT BEVERAGE COUNCIL SHALL, BY ONE YEAR FOLLOWING
THE EFFECTIVE DATE OF THIS ARTICLE, SUBMIT A PRELIMINARY REPORT TO THE
GOVERNOR AND THE LEGISLATURE WITH AN ASSESSMENT OF MARKETING AND
PROMOTION STRATEGIES TO IMPLEMENT THIS ARTICLE.
2. (A) (I) REGIONAL ADVISORY BOARDS SHALL BE ESTABLISHED, WHOSE
MEMBERS SHALL WORK WITH THE NEW YORK CRAFT BEVERAGE COUNCIL. THERE SHALL
BE FIVE REGIONAL MEMBERS OF THE ADVISORY BOARD FOR EACH REGION ESTAB-
LISHED PURSUANT TO THIS SECTION. FOR EACH REGION, ONE REGIONAL MEMBER
SHALL BE APPOINTED BY THE GOVERNOR, TWO REGIONAL MEMBERS SHALL BE
APPOINTED BY THE TEMPORARY PRESIDENT OF THE SENATE, AND TWO REGIONAL
MEMBERS SHALL BE APPOINTED BY THE SPEAKER OF THE ASSEMBLY. REGIONAL
ADVISORY BOARD MEMBERS SHALL HAVE THE QUALIFICATIONS REQUIRED OF THE
BOARD OF DIRECTORS.
(II) REGIONAL MEMBERS SHALL NOT BE CONSIDERED TO BE MEMBERS OF THE
COUNCIL FOR PURPOSES OF PARTICIPATION IN COUNCIL MEETINGS, EXCEPT WHERE
ITEMS RELATING SPECIFICALLY TO THAT MEMBER'S REGION ARE ON THE AGENDA OF
A COUNCIL MEETING.
(B) FOR THE PURPOSES OF THIS ARTICLE, THERE SHALL BE TEN REGIONS:
(I) WESTERN NEW YORK, CONSISTING OF ALLEGANY, CATTARAUGUS, CHAUTAUQUA,
ERIE AND NIAGARA COUNTIES;
(II) FINGER LAKES, CONSISTING OF GENESEE, LIVINGSTON, MONROE, ONTARIO,
ORLEANS, SENECA, WAYNE, WYOMING AND YATES COUNTIES;
(III) SOUTHERN TIER, CONSISTING OF BROOME, CHEMUNG, CHENANGO, DELA-
WARE, SCHUYLER, STEUBEN , TIOGA AND TOMPKINS COUNTIES;
(IV) CENTRAL NEW YORK, CONSISTING OF CAYUGA, CORTLAND, MADISON, ONON-
DAGA AND OSWEGO COUNTIES;
(V) MOHAWK VALLEY, CONSISTING OF FULTON, HERKIMER, MONTGOMERY, ONEIDA,
OTSEGO AND SCHOHARIE COUNTIES;
(VI) NORTH COUNTRY, CONSISTING OF CLINTON, ESSEX, FRANKLIN, HAMILTON,
JEFFERSON, LEWIS AND ST. LAWRENCE COUNTIES;
(VII) CAPITAL REGION, CONSISTING OF ALBANY, COLUMBIA, GREENE, SARATO-
GA, SCHENECTADY, RENSSELAER, WARREN AND WASHINGTON COUNTIES;
(VIII) MID-HUDSON, CONSISTING OF DUTCHESS, ORANGE, PUTNAM, ROCKLAND,
SULLIVAN, ULSTER AND WESTCHESTER COUNTIES;
(IX) NEW YORK CITY, CONSISTING OF BRONX, KINGS, NEW YORK, RICHMOND AND
QUEENS COUNTIES;
(X) LONG ISLAND, CONSISTING OF NASSAU AND SUFFOLK COUNTIES.
(C) REGIONAL ADVISORY BOARD MEMBERS SHALL SERVE WITHOUT COMPENSATION,
AND SHALL HAVE THEIR PRINCIPAL RESIDENCE WITHIN THE REGION FOR WHICH
THEY ARE APPOINTED. SUCH REGIONAL ADVISORY BOARD MEMBERS MAY SOLICIT
INPUT FROM STAKEHOLDER INTERESTS WITHIN THEIR REGION, INCLUDING BUT NOT
A. 1910 4
LIMITED TO LOCAL GOVERNMENTS, COMMUNITY ORGANIZATIONS, CHAMBERS OF
COMMERCE, BEVERAGE DISTRIBUTORS, WINERIES, DISTILLERIES, CIDERIES,
MICROBREWERIES, RESTAURANTS, AND CONSUMERS AND SHALL TRANSMIT TO THE
COUNCIL A REPORT CONTAINING ANY RECOMMENDATIONS SPECIFIC TO THEIR REGION
ONE HUNDRED EIGHTY DAYS FOLLOWING THE EFFECTIVE DATE OF THIS SECTION.
§ 2. This act shall take effect immediately.