S T A T E O F N E W Y O R K
________________________________________________________________________
1923
2021-2022 Regular Sessions
I N S E N A T E
January 16, 2021
___________
Introduced by Sen. JACKSON -- read twice and ordered printed, and when
printed to be committed to the Committee on Consumer Protection
AN ACT to amend the general business law, in relation to implementing a
moratorium on digital billboards and directing the commissioner of
transportation to conduct a study on the impact of digital billboards
on motor vehicle accidents
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. The general business law is amended by adding a new section
397-b to read as follows:
§ 397-B. DIGITAL BILLBOARDS. 1. NOTWITHSTANDING ANY PROVISION OF LAW
TO THE CONTRARY, NO PERSON SHALL INSTALL A DIGITAL BILLBOARD AFTER THE
EFFECTIVE DATE OF THIS SECTION, UNLESS SUCH BILLBOARD COMPLIES WITH THE
RULES AND REGULATIONS PROMULGATED BY THE COMMISSIONER OF TRANSPORTATION
PURSUANT TO SUBDIVISION TWO OF THIS SECTION. AS USED IN THIS SECTION,
THE TERM "DIGITAL BILLBOARD" SHALL MEAN A ONE OR MULTI-SIDED OUTDOOR
ADVERTISING SIGN THAT DISPLAYS DIGITAL IMAGES USING LIGHT-EMITTING DIODE
TECHNOLOGY OR ANY SUCH SIMILAR TECHNOLOGY.
2. THE COMMISSIONER OF TRANSPORTATION SHALL CONDUCT A STUDY ON THE
IMPACT OF DIGITAL BILLBOARDS ON THE FREQUENCY AND SEVERITY OF MOTOR
VEHICLE ACCIDENTS, INCLUDING BUT NOT LIMITED TO, SUCH MOTOR VEHICLE
ACCIDENTS THAT RESULT IN SEVERE BODILY INJURY OR DEATH IN PROXIMITY TO
SUCH DIGITAL BILLBOARDS. WITHIN ONE YEAR OF THE EFFECTIVE DATE OF THIS
SECTION, THE COMMISSIONER OF TRANSPORTATION SHALL:
(A) SUBMIT A REPORT OF HIS OR HER FINDINGS, CONCLUSIONS AND RECOMMEN-
DATIONS TO THE GOVERNOR, THE TEMPORARY PRESIDENT OF THE SENATE AND THE
SPEAKER OF THE ASSEMBLY; AND
(B) PROMULGATE RULES AND REGULATIONS REGARDING THE INSTALLATION AND
USE OF DIGITAL BILLBOARDS BASED UPON THE FINDINGS OF SUCH STUDY.
§ 2. This act shall take effect immediately.
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD02289-01-1