S T A T E O F N E W Y O R K
________________________________________________________________________
6885
2021-2022 Regular Sessions
I N S E N A T E
May 20, 2021
___________
Introduced by Sen. THOMAS -- (at request of the Department of State) --
read twice and ordered printed, and when printed to be committed to
the Committee on Consumer Protection
AN ACT to amend the general business law, in relation to strengthening
consumer consent rules that apply to live and robocall telemarketing
calls
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. Section 399-z of the general business law, as amended by
chapter 369 of the laws of 2012, paragraph k of subdivision 1 as amended
and paragraphs l and m of subdivision 1 as added by chapter 484 of the
laws of 2016, subdivision 2 as amended by chapter 239 of the laws of
2017, subdivision 2-a as amended by chapter 18 of the laws of 2017,
subdivision 5-a as added by chapter 680 of the laws of 2019, subdivi-
sions 9, 11, 12, 13, 14, 15, 16 and 17 as amended and subdivision 10 as
added by chapter 572 of the laws of 2019, is amended to read as follows:
§ 399-z. [Telemarketing; establishment of no telemarketing sales calls
statewide registry; authorization of the transfer of telephone numbers
on the no telemarketing sales calls statewide registry to the national
"do-not-call" registry] TELEMARKETING SALES CALLS MANDATES, PROHIBI-
TIONS, AND "DO-NOT-CALL" REGISTRY. 1. As used in this section, the
following terms shall have the following meanings:
a. "Department" shall mean the department of state.
b. "Secretary" shall mean the secretary of state.
c. "Customer" means any natural person who is a resident of this state
and who is or may be required to pay for or to exchange consideration
for goods and services offered through telemarketing[;].
d. "Doing business in this state" means conducting telephonic sales
calls: (i) from a location in this state; or (ii) from a location
outside of this state to consumers residing in this state[;].
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD09656-01-1
S. 6885 2
e. "Goods and services" means any goods and services, and shall
include any real property or any tangible personal property or services
of any kind[;].
f. "Negative option feature" means, in an offer or agreement to sell
or provide any goods or services, a provision under which the customer's
silence or failure to take an affirmative action to reject such goods or
services or to cancel the agreement is interpreted by the seller as
acceptance of the offer.
g. "Person" means any natural person, association, partnership, firm,
corporation and its affiliates or subsidiaries or other business enti-
ty[;].
h. "Telemarketer" means any person who, for financial profit or
commercial purposes in connection with telemarketing, (I) makes telemar-
keting sales calls OR ELECTRONIC MESSAGING TEXTS to a customer when the
customer is in this state [or any person who], (II) directly controls or
supervises the conduct of a telemarketer, OR (III) INTENTIONALLY AIDS A
TELEMARKETER TO ENGAGE IN TELEMARKETING. For the purposes of this
section, "commercial purposes" shall mean the sale or offer for sale of
goods or services[;].
i. "Telemarketing" means any plan, program or campaign that is
conducted to induce payment or the exchange of any other consideration
for any goods or services that involves ONE OR more [than one] telephone
[call] CALLS OR ELECTRONIC MESSAGING TEXTS by a telemarketer in which
the customer is located within the state at the time of the call. TELE-
MARKETING ALSO INCLUDES THE ACCEPTANCE OR COLLECTION OF INFORMATION
OBTAINED FROM TELEPHONE CALLS OR ELECTRONIC MESSAGING TEXTS WITH THE
INTENT OF PROVIDING IT TO A THIRD PARTY WHO ACCEPTS OR COLLECTS THE
INFORMATION TO ENGAGE IN TELEMARKETING. Telemarketing does not include
the solicitation of sales through media other than by telephone calls OR
ELECTRONIC MESSAGING TEXT and does not include calls OR ELECTRONIC
MESSAGING TEXTS intended to implement or complete a transaction to which
the customer has previously consented[;].
j. "Telemarketing sales call" means a telephone call OR ELECTRONIC
MESSAGING TEXT, made DIRECTLY OR INDIRECTLY by a telemarketer or by any
outbound telephone calling technology that delivers a prerecorded
message to a customer or to a customer's voicemail or answering machine
service, IN WHICH SUCH TELEPHONE CALL OR ELECTRONIC MESSAGING TEXT IS
for the purpose of inducing payment or the exchange of any other consid-
eration for any goods or services[;].
k. "Unsolicited telemarketing sales call" means any telemarketing
sales call other than a call made:
(i) in response to an express written or verbal request by the custom-
er; or
(ii) in connection with an established business relationship, which
has not been terminated by either party, unless such customer has stated
to the telemarketer that such customer no longer wishes to receive the
telemarketing sales calls of such telemarketer[;].
l. "Caller identification information" means information provided by a
caller identification service regarding the telephone number and name of
the person calling[; and].
m. "Caller identification service" means a service that allows a tele-
phone subscriber to have the telephone number, and, where available,
name of the calling party transmitted contemporaneously with the tele-
phone call, and THAT IS displayed on a device in or connected to the
subscriber's telephone.
S. 6885 3
N. "ELECTRONIC MESSAGING TEXT" MEANS REAL-TIME OR NEAR REAL-TIME NON-
VOICE MESSAGES IN TEXT FORM SENT OVER COMMUNICATIONS NETWORKS, AND
INCLUDES THE TRANSMISSION OF WRITING, SIGNS, SIGNALS, PICTURES, AND
SOUNDS OF ALL KINDS BY AID OF WIRE, CABLE OR OTHER LIKE CONNECTION
BETWEEN THE POINTS OF ORIGIN AND RECEPTION OF SUCH TRANSMISSION.
O. "ENTITY SPECIFIC DO-NOT-CALL LIST" MEANS THE LIST OF TELEPHONE
NUMBERS PROVIDED DIRECTLY TO THE TELEMARKETER BY THE OWNERS OF THE TELE-
PHONE NUMBERS FOR THE PURPOSE OF BEING REMOVED FROM ANY FUTURE TELEMAR-
KETING CALLS.
2. No telemarketer or seller shall engage in telemarketing at any time
other than between 8:00 A.M. and 9:00 P.M. at the location of the
customer unless the customer has given his or her express consent to the
call at a different time. Telemarketers shall provide, in a clear and
coherent manner using words with common and everyday meanings, at the
beginning of each telemarketing sales call all of the following informa-
tion:
a. the telemarketer's name and the person on whose behalf the solic-
itation is being made, if other than the telemarketer;
b. the purpose of the telephone call;
c. the identity of the goods or services for which a fee will be
charged; and
d. whether the call is being recorded.
2-a. It shall be unlawful for any telemarketer or seller to knowingly
cause any VOICE SERVICE PROVIDING caller identification service to tran-
smit misleading, inaccurate, or false caller identification information,
provided that it shall not be a violation to substitute (for the name
and phone number used in, or billed for, making the call) the name or
telephone number of the person or seller on behalf of which a telemar-
keting call is placed.
3. Prior to the purchase of any good or service, telemarketers shall
disclose to the customer the cost of the goods or services that are the
subject of the call and if the offer includes a negative option feature,
all material terms and conditions of the negative option feature,
including, but not limited to the fact that the customer's account will
be charged unless the customer takes an affirmative action to avoid the
charges, the dates the charges will be submitted for payment, and the
specific steps the customer must take to avoid the charge.
4. a. The department is authorized to establish, manage, and maintain
a no telemarketing sales calls statewide registry which shall contain a
list of customers who do not wish to receive unsolicited telemarketing
sales calls. The department may contract with a private vendor to estab-
lish, manage and maintain such registry, provided the private vendor has
maintained national no telemarketing sales calls registries for more
than two years, and the contract requires the vendor to provide the no
telemarketing sales calls registry in a printed hard copy format and in
any other format as prescribed by the department.
b. The department is authorized to have the national "do-not-call"
registry established, managed and maintained by the federal trade
commission pursuant to 15 U.S.C. 6151, AND REFERENCED BY 16 C.F.R.
Section 310.4 (b) (1) (iii) (B), TO serve as the New York state no tele-
marketing sales calls statewide registry provided for by this section.
The department is further authorized to take whatever administrative
actions may be necessary or appropriate for such transition including,
but not limited to, providing the telephone numbers of New York custom-
ers registered on the no telemarketing sales calls statewide registry to
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the federal trade commission, for inclusion on the national "do-not-
call" registry.
5. No telemarketer or seller may make or cause to be made any unsolic-
ited telemarketing sales call to any customer when that customer's tele-
phone number has been on the national "do-not-call" registry, estab-
lished by the federal trade commission, for a period of thirty-one days
prior to the date the call is made, pursuant to 16 C.F.R. Section
310.4(b)(1)(iii)(B).
5-a. It shall be unlawful for any telemarketer doing business in this
state to knowingly make an unsolicited telemarketing sales call to any
person in a county, city, town or village under a declared state of
emergency or disaster emergency as described in sections twenty-four or
twenty-eight of the executive law.
6. No telemarketer or seller shall initiate any telemarketing sales
call by means of a technology that delivers a pre-recorded message,
unless the telemarketer or seller has obtained from the customer an
express agreement, in writing. NO SUCH AGREEMENT SHALL AUTHORIZE ANY
TELEMARKETING SALES CALLS MORE THAN THIRTY DAYS AFTER EXECUTION OF THE
AGREEMENT, AND THE AGREEMENT MUST PROVIDE that:
a. the telemarketer or seller obtained only after a clear and conspic-
uous disclosure, USING PLAIN LANGUAGE AND PRINTED IN NO LESS THAN
TWELVE-POINT TYPE, that the purpose of the agreement is to authorize the
seller to make telemarketing sales calls to such customer;
b. the telemarketer or seller obtained without requiring, directly or
indirectly, that the agreement be executed as a condition of purchasing
any good or service;
c. evidences the willingness of the customer to receive telemarketing
sales calls by or made on behalf of a specific seller; [and,]
d. includes such customer's telephone number and signature[.];
E. IS DISPLAYED BEFORE ANY MECHANISM OFFERED TO THE CUSTOMER TO VERIFY
OR ACKNOWLEDGE CONSENT; AND
F. CONTAINS THE FOLLOWING LANGUAGE:
(I) "THIS EXPRESS AGREEMENT APPLIES ONLY BETWEEN THE CUSTOMER AND THE
SPECIFIC ENTITY OFFERING THE AGREEMENT, AND ANY NAMED PARTNER OR AFFIL-
IATE ENTITY."
(II) "BY CLICKING OR OTHERWISE ACKNOWLEDGING AGREEMENT, I UNDERSTAND
THAT I CONSENT TO AND MAY RECEIVE TELEMARKETING SALES CALLS EVEN IF I
HAVE PREVIOUSLY ENTERED MY NUMBER ON THE NATIONAL "DO-NOT-CALL" REGISTRY
MAINTAINED BY THE FEDERAL TRADE COMMISSION."
6-A. NO TELEMARKETER OR SELLER MAY INITIATE ANY TELEPHONE CALL USING
AN AUTOMATIC TELEPHONE DIALING SYSTEM OR AN ARTIFICIAL OR PRE-RECORDED
VOICE, WITHOUT PRIOR EXPRESS AND VERIFIABLE CONSENT FROM THE OWNER OF
THE TELEPHONE NUMBER RECEIVING THE CALL.
7. In the case of any telemarketing sales call delivered by means of a
technology that delivers a pre-recorded message that could be received
by a customer who can use an automated interactive voice and/or keypress
activated opt-out mechanism to assert a do-not-call request, such call
shall include a mechanism that allows the customer to automatically add
the number called to the seller's entity specific do-not-call list, and
which mechanism, once invoked, immediately ends the call.
8. In the case of any telemarketing sales call delivered by means of a
technology that delivers a pre-recorded message that could be answered
by an answering machine or voicemail service, that the call include a
toll-free number that must connect the customer directly to an automated
interactive voice or keypress activated opt-out mechanism that allows
the consumer to automatically add the number called to the seller's
S. 6885 5
entity specific do-not-call list, and which mechanism, once invoked,
immediately ends the call.
9. In the case of any telemarketing sales call made by a natural
person, the telemarketer or seller shall inform the customer that he or
she may request that his or her telephone number be added to the sell-
er's entity specific do-not-call list. If the customer opts to do so,
the telemarketer or seller shall immediately end the call and shall add
the number called to such list or cause the number called to be added to
such list.
10. No telemarketer or seller shall transmit, share, or otherwise make
available any customer's contact information, including name, telephone
number, or email address, which has been provided to such telemarketer
or seller by such customer, to any person, corporation, or other entity
without the express agreement of the consumer in writing or in electron-
ic format, unless otherwise required by law, or pursuant to a lawful
subpoena or court order. NO SUCH AGREEMENT SHALL AUTHORIZE A TELEMARKET-
ER OR SELLER TO TRANSMIT, SHARE, OR OTHERWISE MAKE AVAILABLE SUCH
CONSUMER'S CONTACT INFORMATION FOR MORE THAN THIRTY DAYS AFTER EXECUTION
OF THE AGREEMENT.
11. Telemarketers and sellers shall keep for a period of twenty-four
months from the date the record is created records relating to its tele-
marketing activities.
12. a. The department shall provide notice to customers of the estab-
lishment of the national "do-not-call" registry. Any customer who wishes
to be included on such registry shall notify the federal trade commis-
sion as directed by relevant federal regulations.
b. Any company that provides local telephone directories to customers
in this state shall inform its customers of the provisions of this
section by means of publishing a notice in such local telephone directo-
ries.
13. When the department has reason to believe a [telemarketer] PERSON
has engaged in repeated unlawful acts in violation of this section, or
when a notice of hearing has been issued pursuant to subdivision four-
teen of this section, the department may request in writing the
production of relevant documents and records as part of its investi-
gation. If the person upon whom such request was made fails to produce
the documents or records within [thirty] FOURTEEN days after the date of
the request, the department may issue and serve subpoenas to compel the
production of such documents and records. If any person shall refuse to
comply with a subpoena issued under this section, the department may
petition a court of competent jurisdiction to enforce the subpoena, and
TO REQUEST A CIVIL PENALTY NOT TO EXCEED ONE THOUSAND DOLLARS PER DAY,
ACTUAL DAMAGES SUSTAINED BY REASON OF THE FAILURE TO COMPLY, AND such
sanctions as the court may direct.
14. a. Where it is determined after AN OPPORTUNITY FOR A hearing that
any person has violated one or more provisions of this section, the
secretary, or any person deputized or so designated by him or her may
assess a fine not to exceed [eleven] TWENTY-TWO thousand dollars for
each violation.
b. Any proceeding conducted pursuant to paragraph a of this subdivi-
sion shall be subject to the state administrative procedure act.
c. Nothing in this subdivision shall be construed to restrict any
right which any person may have under any other statute or at common
law.
15. [A person shall not be held liable for violating this section if:
S. 6885 6
a. the person has obtained a version of the "do-not-call" registry
from the federal trade commission no more than thirty-one days prior to
the date any telemarketing call is made, pursuant to 16 C.F.R. Section
310.4(b)(1)(iii)(B), and the person can demonstrate that, as part of the
person's routine business practice at the time of an alleged violation,
it has established, implemented and updated written policies and proce-
dures related to the requirements of this section prior to the date any
telemarketing call is made;
b. the person has trained his or her personnel in the requirements of
this section; and
c. the person maintains and can produce records demonstrating compli-
ance with paragraphs a and b of this subdivision and the requirements of
this section.
16.] The department shall prescribe rules and regulations to adminis-
ter this section.
[17.] 16. Severability. If any clause, sentence, paragraph or part of
this section shall be adjudged by any court of competent jurisdiction to
be invalid, such judgment shall not affect, impair or invalidate the
remainder thereof, but shall be confined in its operation to the clause,
sentence, paragraph or part thereof directly involved in the controversy
in which such judgment shall have been rendered.
§ 2. This act shall take effect immediately.