Assembly Bill A9713

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   9713
 
                           I N  A S S E M B L Y
 
                               April 3, 2024
                                ___________
 
 Introduced by M. of A. EACHUS -- read once and referred to the Committee
   on Consumer Affairs and Protection
 
 AN  ACT  to  amend  the general business law, in relation to prohibiting
   certain deceptive pricing methods
 
   THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM-
 BLY, DO ENACT AS FOLLOWS:

   Section 1. The general business law is amended by adding a new section
 349-g to read as follows:
   §  349-G.  DECEPTIVE  PRICING METHODS. THE FOLLOWING DECEPTIVE PRICING
 METHODS WHICH RESULTS IN THE SALE OR LEASE OF ANY  GOOD  OR  SERVICE  IS
 UNLAWFUL:
   1.  ADVERTISING OR OTHERWISE DISPLAYING THE PRICE OF A GOOD OR SERVICE
 WITHOUT CLEARLY AND CONSPICUOUSLY DISPLAYING THE  TOTAL  PRICE  OF  SUCH
 GOOD  OR  SERVICE,  INCLUDING ANY AND ALL MANDATORY FEES ASSOCIATED WITH
 THE TRANSACTION;
   2. SELLING A GOOD OR SERVICE, OR DISPLAYING A GOOD  OR  SERVICE  BEING
 SOLD  BY A THIRD PARTY, WITHOUT CLEARLY AND CONSPICUOUSLY DISCLOSING THE
 PORTION OF THE PURCHASE PRICE THAT REPRESENTS A MANDATORY FEE  PRIOR  TO
 ACCEPTING PAYMENT FOR SUCH GOOD OR SERVICE;
   3.  LEASING  A  GOOD OR SERVICE, OR DISPLAYING A GOOD OR SERVICE BEING
 LEASED BY A THIRD PARTY, WITHOUT CLEARLY  AND  CONSPICUOUSLY  DISCLOSING
 THE  PORTION  OF THE LEASING PRICE THAT REPRESENTS A MANDATORY FEE PRIOR
 TO ACCEPTING PAYMENT FOR SUCH GOOD OR SERVICE;
   4. MAKING A FALSE OR MISLEADING DISCLOSURE OF SUBTOTALS, FEES,  CHARG-
 ES, OR ANY OTHER COMPONENT OF THE TOTAL PRICE OF A GOOD OR SERVICE;
   5.  PRESENTING  SUBTOTALS,  FEES,  CHARGES, OR OTHER COMPONENTS OF THE
 TOTAL PRICE OF THE GOOD OR SERVICE LESS PROMINENTLY OR IN  A  FONT  SIZE
 THAT  IS  SMALLER  THAN THE FONT SIZE USED TO PRESENT THE TOTAL PRICE OF
 THE GOOD OR SERVICE; AND
   6. INCREASING THE PRICE OF A GOOD OR  SERVICE  AFTER  A  CONSUMER  HAS
 SELECTED THE GOOD OR SERVICE FOR PURCHASE OR LEASE.
   §  2.  This  act  shall take effect on the sixtieth day after it shall
 have become a law.
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD13979-01-4