S T A T E O F N E W Y O R K
________________________________________________________________________
9816
I N A S S E M B L Y
April 9, 2024
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Introduced by M. of A. BORES -- read once and referred to the Committee
on Election Law
AN ACT to amend the election law, in relation to proceedings to prohibit
the use of materially deceptive media in political communications
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. Short title. This act shall be known and may be cited as
the "New York false AI representations act (New York FAIR Act)".
§ 2. The election law is amended by adding a new section 16-119 to
read as follows:
§ 16-119. MATERIALLY DECEPTIVE MEDIA; PROCEEDINGS. 1. FOR THE
PURPOSES OF THIS SECTION, THE TERM "MATERIALLY DECEPTIVE MEDIA" MEANS
ANY IMAGE, AUDIO OR VIDEO OF A CANDIDATE'S APPEARANCE, SPEECH, OR
CONDUCT THAT HAS BEEN INTENTIONALLY MANIPULATED, USED FOR CAMPAIGN
PURPOSES IN A MANNER WHICH:
(A) FALSELY DEPICTS AN INDIVIDUAL ENGAGING IN SPEECH OR CONDUCT IN
WHICH THE DEPICTED INDIVIDUAL DID NOT IN FACT ENGAGE;
(B) A REASONABLE VIEWER OR LISTENER WOULD INCORRECTLY BELIEVE THAT THE
DEPICTED INDIVIDUAL ENGAGED IN THE SPEECH OR CONDUCT DEPICTED; AND
(C) IS CREATED BY OR WITH A MACHINE-BASED SYSTEM THAT, FOR EXPLICIT OR
IMPLICIT OBJECTIVES, INFERS, FROM THE INPUT IT RECEIVES, HOW TO GENERATE
OUTPUTS SUCH AS PREDICTIONS, CONTENT, RECOMMENDATIONS, OR DECISIONS THAT
CAN INFLUENCE PHYSICAL OR VIRTUAL ENVIRONMENTS.
2. ANY CANDIDATE DEPICTED IN MATERIALLY DECEPTIVE MEDIA SHALL HAVE A
CAUSE OF ACTION AGAINST SUCH INDIVIDUAL OR ENTITY WHO DISSEMINATED OR
PUBLISHED SUCH MEDIA WITHOUT THE CONSENT OF THE PERSON DEPICTED AND WHO
KNEW OR SHOULD HAVE KNOWN THAT IT WAS MATERIALLY DECEPTIVE.
3. IN ANY ACTION COMMENCED PURSUANT TO SUBDIVISION ONE OF THIS
SECTION, THE FINDER OF FACT, IN ITS DISCRETION, MAY AWARD INJUNCTIVE
RELIEF, PUNITIVE DAMAGES, COMPENSATORY DAMAGES AND REASONABLE COURT
COSTS AND ATTORNEYS' FEES.
4. A CAUSE OF ACTION OR SPECIAL PROCEEDING UNDER THIS SECTION SHALL BE
COMMENCED WITHIN THREE YEARS AFTER THE DISSEMINATION OR PUBLICATION OF
SUCH MEDIA.
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD14411-10-4
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5. IN ANY ACTION COMMENCED UNDER THIS SECTION, THE PLAINTIFF BEARS THE
BURDEN OF ESTABLISHING THE USE OF MATERIALLY DECEPTIVE MEDIA BY CLEAR
AND CONVINCING EVIDENCE.
6. BECAUSE OF THE FREQUENCY OF ELECTIONS, THE SEVERE CONSEQUENCES AND
IRREPARABLE HARM OF HOLDING ELECTIONS UNDER DECEPTIVE CONDITIONS,
ACTIONS BROUGHT PURSUANT TO THIS SECTION SHALL BE SUBJECT TO EXPEDITED
PRETRIAL AND TRIAL PROCEEDINGS AND RECEIVE AN AUTOMATIC CALENDAR PREFER-
ENCE. IN ANY ACTION ALLEGING A VIOLATION OF THIS SECTION IN WHICH A
PLAINTIFF PARTY SEEKS PRELIMINARY RELIEF WITH RESPECT TO AN UPCOMING
ELECTION, THE COURT SHALL GRANT RELIEF IF IT DETERMINES THAT:
(A) PLAINTIFFS ARE MORE LIKELY THAN NOT TO SUCCEED ON THE MERITS; AND
(B) IT IS POSSIBLE TO IMPLEMENT AN APPROPRIATE REMEDY THAT WOULD
RESOLVE THE ALLEGED VIOLATION IN THE UPCOMING ELECTION.
7. IT SHALL BE AN AFFIRMATIVE DEFENSE FOR ANY ACTION BROUGHT UNDER
THIS SECTION THAT THE MATERIALLY DECEPTIVE MEDIA INCLUDES A DISCLOSURE
STATING, "THIS (IMAGE/VIDEO/AUDIO) HAS BEEN MANIPULATED" IN THE FOLLOW-
ING MANNER:
(A) FOR VISUAL MEDIA, THE TEXT OF THE DISCLOSURE MUST APPEAR IN THE
SAME LANGUAGE AND IN A SIZE EASILY READABLE BY THE AVERAGE VIEWER AND NO
SMALLER THAN THE LARGEST FONT SIZE OF OTHER TEXT APPEARING IN THE VISUAL
MEDIA. IF THE VISUAL MEDIA DOES NOT INCLUDE ANY OTHER TEXT, THE DISCLO-
SURE MUST APPEAR IN A SIZE THAT IS EASILY READABLE BY THE AVERAGE VIEW-
ER. FOR VISUAL MEDIA THAT IS A VIDEO, THE DISCLOSURE MUST APPEAR FOR THE
DURATION OF THE VIDEO IN THE SAME LANGUAGE USED IN THE VIDEO; OR
(B) IF THE MEDIA CONSISTS OF AUDIO ONLY, THE DISCLOSURE MUST BE READ
IN A CLEARLY SPOKEN MANNER AND IN A PITCH THAT CAN BE EASILY HEARD BY
THE AVERAGE LISTENER, AT THE BEGINNING OF THE AUDIO, AT THE END OF THE
AUDIO, AND, IF THE AUDIO IS GREATER THAN TWO MINUTES IN LENGTH, INTER-
SPERSED WITHIN THE AUDIO AT INTERVALS OF NOT MORE THAN TWO MINUTES EACH
AND IN THE SAME LANGUAGE AS THE REST OF THE AUDIO.
8. (A) THIS SECTION DOES NOT APPLY TO A RADIO OR TELEVISION BROADCAST-
ING STATION, INCLUDING A CABLE OR SATELLITE TELEVISION OPERATOR,
PROGRAMMER, OR PRODUCER, THAT BROADCASTS A DECEPTIVE AND FRAUDULENT
DEEPFAKE PROHIBITED BY THIS SECTION AS PART OF A BONA FIDE NEWSCAST,
NEWS INTERVIEW, NEWS DOCUMENTARY, OR ON-THE-SPOT COVERAGE OF BONA FIDE
NEWS EVENTS, IF THE BROADCAST CLEARLY ACKNOWLEDGES THROUGH CONTENT OR A
DISCLOSURE, IN A MANNER THAT CAN BE EASILY HEARD OR READ BY THE AVERAGE
LISTENER OR VIEWER, THE MATERIALLY DECEPTIVE AUDIO OR VISUAL MEDIA DOES
NOT ACCURATELY REPRESENT THE SPEECH OR CONDUCT OF THE CANDIDATE.
(B) THIS SECTION DOES NOT APPLY TO A RADIO OR TELEVISION BROADCASTING
STATION, INCLUDING A CABLE OR SATELLITE TELEVISION OPERATOR, PROGRAMMER,
OR PRODUCER, WHEN IT IS PAID TO BROADCAST A DECEPTIVE AND FRAUDULENT
DEEPFAKE AND HAS MADE A GOOD FAITH EFFORT TO ESTABLISH THAT THE
DEPICTION IS NOT MATERIALLY DECEPTIVE MEDIA.
(C) THIS SECTION DOES NOT APPLY TO AN INTERNET WEBSITE, OR A REGULARLY
PUBLISHED NEWSPAPER, MAGAZINE, OR OTHER PERIODICAL OF GENERAL CIRCU-
LATION, INCLUDING AN INTERNET OR ELECTRONIC PUBLICATION, THAT ROUTINELY
CARRIES NEWS AND COMMENTARY OF GENERAL INTEREST, AND THAT PUBLISHES
MATERIALLY DECEPTIVE AUDIO OR VISUAL MEDIA PROHIBITED BY THIS SECTION,
IF THE PUBLICATION CLEARLY STATES THAT THE MATERIALLY DECEPTIVE AUDIO OR
VISUAL MEDIA DOES NOT ACCURATELY REPRESENT THE SPEECH OR CONDUCT OF THE
CANDIDATE.
(D) THIS SECTION DOES NOT APPLY TO MATERIALLY DECEPTIVE AUDIO OR VISU-
AL MEDIA THAT CONSTITUTES SATIRE OR PARODY.
9. NOTHING IN THIS SECTION SHALL BE CONSTRUED TO LIMIT, OR TO ENLARGE,
THE PROTECTIONS THAT 47 U.S.C. § 230 CONFERS ON AN INTERACTIVE COMPUTER
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SERVICE FOR CONTENT PROVIDED BY ANOTHER INFORMATION CONTENT PROVIDER, AS
SUCH TERMS ARE DEFINED IN 47 U.S.C. § 230.
§ 3. If any provision of this section or its application to any person
or circumstance is held invalid, the invalidity shall not affect other
provisions or applications of this section which can be given effect
without the invalid provision or application, and to this end the
provisions of this section are severable.
§ 4. This act shall take effect immediately.