Assembly Actions -
Senate Actions - UPPERCASE
|May 11, 2023||
referred to consumer protection
Senate Bill S6859
2023-2024 Legislative Session
Current Bill Status - In Senate Committee Consumer Protection Committee
- In Committee Assembly
- On Floor Calendar Assembly
- Passed Assembly
- Delivered to Governor
- Signed By Governor
2023-S6859 (ACTIVE) - Details
- Current Committee:
- Senate Consumer Protection
- Law Section:
- General Business Law
- Laws Affected:
- Amd §396-b, Gen Bus L
2023-S6859 (ACTIVE) - Sponsor Memo
BILL NUMBER: S6859 SPONSOR: GIANARIS TITLE OF BILL: An act to amend the general business law, in relation to requiring advertisements to disclose the use of synthetic media PURPOSE: This bill would require disclaimers and consent when content shared in advertising and on social media contains a deepfake. SUMMARY OF PROVISIONS: Section one defines "synthetic media;" states that there must be disclo- sures in instances of synthetic media used in commercial purposes or advertisements; and sets forth civil penalties for violations of the act. Section two contains a severability clause.
2023-S6859 (ACTIVE) - Bill Text download pdf
S T A T E O F N E W Y O R K ________________________________________________________________________ 6859 2023-2024 Regular Sessions I N S E N A T E May 11, 2023 ___________ Introduced by Sen. GIANARIS -- read twice and ordered printed, and when printed to be committed to the Committee on Consumer Protection AN ACT to amend the general business law, in relation to requiring advertisements to disclose the use of synthetic media THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM- BLY, DO ENACT AS FOLLOWS: Section 1. Section 396-b of the general business law, as added by chapter 1031 of the laws of 1965, is amended to read as follows: § 396-b. Advertisements. 1. FOR PURPOSES OF THIS SECTION, "SYNTHETIC MEDIA" MEANS ANY HUMAN VOICE, PHOTOGRAPH, IMAGE, VIDEO OR OTHER HUMAN LIKENESS CREATED, REPRODUCED, OR MODIFIED BY COMPUTER, USING ARTIFICIAL INTELLIGENCE OR SOFTWARE ALGORITHM, TO BE INDISTINGUISHABLE TO A REASON- ABLE VIEWER FROM A NATURAL PERSON. 2. Any person, firm, corporation or association, or agent or employee thereof, hereinafter called person, who, being engaged in the business of dealing in any property, makes, publishes, disseminates, circulates or places before the public or causes, directly or indirectly, to be made, published, disseminated, circulated or placed before the public, in this state, any advertisement respecting any such property, in any newspaper, magazine, or other publication, or over any radio station or television station, unless it is stated in any such advertisement that the advertiser is a dealer in such property or from the context of any such advertisement, it plainly appears that such person is a dealer in such property so offered for sale in any such advertisement; or when placing or causing any such advertisement to appear in any newspaper, magazine or other publication or radio or television station as described in this section, if requested by the publisher of any such newspaper, magazine or other publication or owner or operator of such radio or television station or any agent or representative thereof to file with such owner or operator, publisher, agent or representative thereof his true name, or where he is transacting business under a name EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets [ ] is old law to be omitted. LBD01400-05-3
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