Senate Bill S2390

2023-2024 Legislative Session

Relates to the use of biometric data for marketing purposes

download bill text pdf

Sponsored By

Current Bill Status - In Senate Committee Consumer Protection Committee


  • Introduced
    • In Committee Assembly
    • In Committee Senate
    • On Floor Calendar Assembly
    • On Floor Calendar Senate
    • Passed Assembly
    • Passed Senate
  • Delivered to Governor
  • Signed By Governor

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2023-S2390 (ACTIVE) - Details

Current Committee:
Senate Consumer Protection
Law Section:
General Business Law
Laws Affected:
Add §399-dddd, Gen Bus L
Versions Introduced in Other Legislative Sessions:
2019-2020: S2500
2021-2022: S5879

2023-S2390 (ACTIVE) - Summary

Relates to prohibiting private entities from using biometric data for any advertising, detailing, marketing, promotion, or any other activity that is intended to be used to influence business volume, sales or market share or to evaluate the effectiveness of marketing practices or marketing personnel.

2023-S2390 (ACTIVE) - Sponsor Memo

2023-S2390 (ACTIVE) - Bill Text download pdf

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   2390
 
                        2023-2024 Regular Sessions
 
                             I N  S E N A T E
 
                             January 20, 2023
                                ___________
 
 Introduced  by  Sen.  LIU  --  read  twice and ordered printed, and when
   printed to be committed to the Committee on Consumer Protection
 
 AN ACT to amend the general business law, in  relation  to  the  use  of
   biometric data for marketing purposes
 
   THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
 BLY, DO ENACT AS FOLLOWS:
 
   Section 1. The general business law is amended by adding a new section
 399-dddd to read as follows:
   § 399-DDDD. USE OF BIOMETRIC DATA FOR MARKETING PURPOSES. 1.  AS  USED
 IN THIS SECTION THE FOLLOWING TERMS SHALL HAVE THE FOLLOWING MEANINGS:
   (A)  "PRIVATE  ENTITY" MEANS ANY INDIVIDUAL, PARTNERSHIP, CORPORATION,
 LIMITED LIABILITY COMPANY, ASSOCIATION, OR OTHER GROUP,  HOWEVER  ORGAN-
 IZED.  A  PRIVATE  ENTITY  DOES  NOT INCLUDE A STATE OR LOCAL GOVERNMENT
 AGENCY;
   (B) "BIOMETRIC IDENTIFIER" MEANS DATA GENERATED BY AUTOMATIC  MEASURE-
 MENTS  OF  AN INDIVIDUAL'S BIOLOGICAL CHARACTERISTICS, SUCH AS A FINGER-
 PRINT, VOICEPRINT, EYE  RETINAS,  IRISES,  OR  OTHER  UNIQUE  BIOLOGICAL
 PATTERN  OR  CHARACTERISTIC THAT IS USED TO IDENTIFY A SPECIFIC INDIVID-
 UAL.  BIOMETRIC IDENTIFIER DOES NOT INCLUDE A PHYSICAL OR DIGITAL PHOTO-
 GRAPH, VIDEO OR AUDIO RECORDING OR DATA GENERATED THEREFROM, OR INFORMA-
 TION COLLECTED, USED, OR STORED FOR HEALTH CARE TREATMENT,  PAYMENT,  OR
 OPERATIONS  UNDER  THE FEDERAL HEALTH INSURANCE PORTABILITY AND ACCOUNT-
 ABILITY ACT OF 1996; AND
   (C) "BIOMETRIC INFORMATION" MEANS ANY INFORMATION, REGARDLESS  OF  HOW
 IT  IS  CAPTURED, CONVERTED, STORED, OR SHARED, BASED ON AN INDIVIDUAL'S
 BIOMETRIC IDENTIFIER USED TO IDENTIFY AN INDIVIDUAL. BIOMETRIC  INFORMA-
 TION  DOES  NOT  INCLUDE  INFORMATION  DERIVED  FROM ITEMS OR PROCEDURES
 EXCLUDED UNDER THE DEFINITION OF BIOMETRIC IDENTIFIERS.
   2. NO PRIVATE ENTITY SHALL  USE  BIOMETRIC  IDENTIFIERS  OR  BIOMETRIC
 INFORMATION FOR ANY ADVERTISING, DETAILING, MARKETING, PROMOTION, OR ANY
 OTHER ACTIVITY THAT IS INTENDED TO BE USED TO INFLUENCE BUSINESS VOLUME,
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD06034-01-3
              

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