Senate Bill S6859

2023-2024 Legislative Session

Relates to requiring advertisements to disclose the use of synthetic media

download bill text pdf

Sponsored By

Current Bill Status - In Senate Committee Consumer Protection Committee


  • Introduced
    • In Committee Assembly
    • In Committee Senate
    • On Floor Calendar Assembly
    • On Floor Calendar Senate
    • Passed Assembly
    • Passed Senate
  • Delivered to Governor
  • Signed By Governor

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2023-S6859 (ACTIVE) - Details

Current Committee:
Senate Consumer Protection
Law Section:
General Business Law
Laws Affected:
Amd §396-b, Gen Bus L

2023-S6859 (ACTIVE) - Summary

Requires advertisements to disclose the use of synthetic media; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.

2023-S6859 (ACTIVE) - Sponsor Memo

2023-S6859 (ACTIVE) - Bill Text download pdf

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   6859
 
                        2023-2024 Regular Sessions
 
                             I N  S E N A T E
 
                               May 11, 2023
                                ___________
 
 Introduced  by Sen. GIANARIS -- read twice and ordered printed, and when
   printed to be committed to the Committee on Consumer Protection
 
 AN ACT to amend the general  business  law,  in  relation  to  requiring
   advertisements to disclose the use of synthetic media
 
   THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
 BLY, DO ENACT AS FOLLOWS:
 
   Section 1. Section 396-b of the general  business  law,  as  added  by
 chapter 1031 of the laws of 1965, is amended to read as follows:
   §  396-b.  Advertisements. 1. FOR PURPOSES OF THIS SECTION, "SYNTHETIC
 MEDIA" MEANS ANY HUMAN VOICE, PHOTOGRAPH, IMAGE, VIDEO  OR  OTHER  HUMAN
 LIKENESS  CREATED, REPRODUCED, OR MODIFIED BY COMPUTER, USING ARTIFICIAL
 INTELLIGENCE OR SOFTWARE ALGORITHM, TO BE INDISTINGUISHABLE TO A REASON-
 ABLE VIEWER FROM A NATURAL PERSON.
   2. Any person, firm, corporation or association, or agent or  employee
 thereof,  hereinafter  called person, who, being engaged in the business
 of dealing in any property, makes, publishes,  disseminates,  circulates
 or  places  before  the  public or causes, directly or indirectly, to be
 made, published, disseminated, circulated or placed before  the  public,
 in  this  state,  any advertisement respecting any such property, in any
 newspaper, magazine, or other publication, or over any radio station  or
 television  station,  unless it is stated in any such advertisement that
 the advertiser is a dealer in such property or from the context  of  any
 such  advertisement,  it plainly appears that such person is a dealer in
 such property so offered for sale in any  such  advertisement;  or  when
 placing  or  causing  any such advertisement to appear in any newspaper,
 magazine  or  other  publication  or  radio  or  television  station  as
 described  in  this  section,  if requested by the publisher of any such
 newspaper, magazine or other publication or owner or  operator  of  such
 radio  or  television  station or any agent or representative thereof to
 file with such owner or operator,  publisher,  agent  or  representative
 thereof  his true name, or where he is transacting business under a name
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD01400-05-3
              

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