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Assembly Bill A10314

2025-2026 Legislative Session

Relates to prohibiting certain marketing strategies that result in excess waste

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Current Bill Status - In Assembly Committee

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2025-A10314 (ACTIVE) - Details

Current Committee:
Assembly Consumer Affairs And Protection
Law Section:
General Business Law
Laws Affected:
Add §396-bbb, Gen Bus L

2025-A10314 (ACTIVE) - Summary

Prohibits certain marketing strategies intended to solicit a subscription to a commercial service by attaching wasteful additional materials to a formal letter.

2025-A10314 (ACTIVE) - Bill Text download pdf

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   10314
 
                           I N  A S S E M B L Y
 
                             February 20, 2026
                                ___________
 
 Introduced  by  M.  of  A. SANTABARBARA -- read once and referred to the
   Committee on Consumer Affairs and Protection
 
 AN ACT to amend the general business law,  in  relation  to  prohibiting
   certain marketing strategies that result in excess waste
 
   THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
 BLY, DO ENACT AS FOLLOWS:

   Section 1. The general business law is amended by adding a new section
 396-bbb to read as follows:
   § 396-BBB. CERTAIN WASTEFUL MARKETING STRATEGIES PROHIBITED. NO PERSON
 OR ENTITY SHALL  USE  ANY  MARKETING  STRATEGY  INTENDED  TO  SOLICIT  A
 SUBSCRIPTION  TO  ANY COMMERCIAL SERVICE BY ATTACHING ANY WASTEFUL ADDI-
 TIONAL MATERIALS, SUCH AS A CARD THAT MIMICS THE APPEARANCE OF A PAYMENT
 CARD, TO A FORMAL LETTER, IF SUCH  FORMAL  LETTER  CONTAINS  INFORMATION
 ABOUT  THE  SERVICE  BEING MARKETED AND SUCH ADDITIONAL MATERIALS DO NOT
 PROVIDE ANY  ADDITIONAL  INFORMATION  ABOUT  SUCH  SERVICE  NOT  ALREADY
 INCLUDED IN SUCH FORMAL LETTER.
   § 2. This act shall take effect immediately.
 
 
 
 
 

  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD14561-01-6



              

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