S T A T E O F N E W Y O R K
________________________________________________________________________
10611
I N A S S E M B L Y
March 13, 2026
___________
Introduced by M. of A. WOERNER -- read once and referred to the Commit-
tee on Insurance
AN ACT to amend the insurance law, in relation to removing the require-
ment for advertisements referring to an insurer to include the insur-
er's full name and principal office and making technical corrections
related thereto
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. Section 2122 of the insurance law, the section heading and
subsection (a) as amended by section 11 of part V of chapter 57 of the
laws of 2014, is amended to read as follows:
§ 2122. Advertising by insurance producers. (a) [(1)] No insurance
producer shall make or issue in this state any advertisement, sign,
pamphlet, circular, card or other public announcement purporting to make
known the financial condition of any insurer, unless the same shall
conform to the requirements of section one thousand three hundred thir-
teen of this chapter.
[(2)] (B) No insurance producer or other person, shall, by any adver-
tisement or public announcement in this state, call attention to any
unauthorized insurer or insurers.
[(b) Every agent of any insurer and every insurance broker shall, in
all advertisements, public announcements, signs, pamphlets, circulars
and cards, which refer to an insurer, set forth therein the name in full
of the insurer referred to and the name of the city, town or village in
which it has its principal office in the United States.]
§ 2. Paragraph 5 of subsection (b) of section 1101 of the insurance
law, as added by chapter 597 of the laws of 1999, is amended to read as
follows:
(5) Notwithstanding the foregoing, an unauthorized insurer, which (A)
is affiliated with an insurer licensed in this state, and (B) has satis-
fied all applicable requirements for placements by excess line brokers
as set forth in section two thousand one hundred eighteen of this chap-
ter, may provide from an office within the state, services to support
its insurance business. Such services shall not be deemed under this
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD15147-01-6
A. 10611 2
chapter as doing an insurance business in this state. For the purposes
of this section these services include, but are not limited to, computer
operations, clerical and staffing support, underwriting, negotiating
contract terms, quoting premiums, binding coverage, drafting and issuing
policies and claims handling, investigation and payment, among other
incidental services. Such services shall not include the marketing,
soliciting or advertising by the unauthorized insurer directly to poli-
cyholders. Notwithstanding [paragraph two of] subsection [(a)] (B) of
section two thousand one hundred twenty-two of this chapter, such unau-
thorized insurers shall be permitted to advertise to, and market and
solicit through, excess line brokers licensed pursuant to section two
thousand one hundred five of this chapter. All obligations of such a
licensee under article twenty-one of this chapter shall remain in full
force and effect. Any document issued by the unauthorized insurer that
indicates any location within this state in which it conducts its oper-
ations shall include a prominent notice that the insurer is not licensed
by the state of New York, in no smaller than 10 point type, in accord-
ance with regulations as may be promulgated by the superintendent.
§ 3. Subsection (i) of section 2117 of the insurance law, as added by
chapter 597 of the laws of 1999, is amended to read as follows:
(i) Notwithstanding subsection (a) of this section, a licensed insurer
may provide, from its office in the state, services to support the
insurance business of an unauthorized insurer with which it is affil-
iated, provided that the unauthorized insurer has satisfied all applica-
ble requirements for placements by excess line brokers as set forth in
section two thousand one hundred eighteen of this article. Such services
may include, but shall not be limited to, computer operations, clerical
and staffing support, underwriting, negotiating contract terms, quoting
premiums, binding coverage, drafting and issuing policies and claims
handling, investigation and payment, among other incidental services.
Services expressly prohibited under this section include the marketing,
soliciting or advertising by the unauthorized insurer directly to poli-
cyholders. Notwithstanding [paragraph two of] subsection [(a)] (B) of
section two thousand one hundred twenty-two of this article, such unau-
thorized insurers shall be permitted to advertise to, and market and
solicit through, excess line brokers licensed pursuant to section two
thousand one hundred five of this article, from an office within the
state. All obligations of such licensee under this article shall remain
in full force and effect. Any document issued by an unauthorized insurer
that indicates any location within this state in which it conducts its
operations shall include a prominent notice that the insurer is not
licensed by the state of New York, in no smaller than 10 point type, in
accordance with regulations as may be promulgated by the superintendent.
§ 4. This act shall take effect immediately.