S T A T E O F N E W Y O R K
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11721
I N A S S E M B L Y
September 16, 2026
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Introduced by COMMITTEE ON RULES -- (at request of M. of A. Vanel) --
read once and referred to the Committee on Consumer Affairs and
Protection
AN ACT to amend the general business law, in relation to infant head
support labeling
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. The general business law is amended by adding a new section
399-aaaaaaa to read as follows:
§ 399-AAAAAAA. INFANT HEAD SUPPORT LABELING. 1. FOR THE PURPOSES OF
THIS SECTION, THE FOLLOWING TERMS SHALL HAVE THE FOLLOWING MEANINGS:
(A) "INFANT" MEANS A CHILD UNDER TWELVE MONTHS OF AGE.
(B) "INFANT HEAD SUPPORT DEVICE" MEANS ANY PILLOW, CUSHION, LOUNGER,
POSITIONER, WEDGE, MAT, INSERT, OR SIMILAR PRODUCT THAT IS DESIGNED,
MARKETED, OR INTENDED FOR AN INFANT TO REST, CRADLE, SUPPORT, OR POSI-
TION AN INFANT'S HEAD, INSERTS FOR CAR SEATS, STROLLERS, SWINGS, BOUNCER
SEATS, OR CARRIERS. SUCH TERM SHALL NOT INCLUDE:
(I) A CRANIAL ORTHOSIS OR OTHER DEVICE APPROVED BY THE UNITED STATES
FOOD AND DRUG ADMINISTRATION THAT IS PRESCRIBED BY A LICENSED HEALTH
CARE PROVIDER;
(II) A COMPONENT SUPPLIED BY THE ORIGINAL MANUFACTURER OF A CHILD
RESTRAINT SYSTEM IN COMPLIANCE WITH APPLICABLE FEDERAL MOTOR VEHICLE
SAFETY STANDARDS; OR
(III) A CRIB MATTRESS, BASSINET, OR OTHER INFANT SLEEP PRODUCT THAT IS
SUBJECT TO A MANDATORY FEDERAL SAFETY STANDARD.
(C) "POSITIONAL SKULL DEFORMITY" MEANS FLATTENING, MOLDING, OR ASYMME-
TRY OF AN INFANT'S SKULL RESULTING FROM PROLONGED EXTERNAL PRESSURE ON
THE SKULL, INCLUDING POSITIONAL PLAGIOCEPHALY AND POSITIONAL BRACHYCE-
PHALY.
2. ANY INFANT HEAD SUPPORT DEVICE OFFERED FOR SALE IN THE STATE OF NEW
YORK SHALL PROVIDE A CLEAR AND CONSPICUOUS WARNING ON SUCH DEVICE AND
ITS RETAIL PACKAGING THAT PROLONGED USE OF SUCH PRODUCT MAY CAUSE FLAT-
TENING, MOLDING, OR DEFORMATION OF A BABY'S SKULL AND THAT THE RECIPIENT
OF SUCH INFANT HEAD SUPPORT DEVICE SHOULD LIMIT THE TIME THEIR BABY
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD16336-01-6
A. 11721 2
SPENDS RESTING AGAINST THE PRODUCT AND TO REPOSITION THEIR BABY
FREQUENTLY.
3. THE WARNING REQUIRED BY SUBDIVISION TWO OF THIS SECTION SHALL BE:
(A) PERMANENTLY AFFIXED TO THE DEVICE BY MEANS OF A LABEL OR TAG AND
PRINTED ON THE PRINCIPAL DISPLAY PANEL OF ANY RETAIL PACKAGING; AND
(B) PRINTED IN A LEGIBLE TYPEFACE IN A TYPE SIZE OF NOT LESS THAN
TWELVE-POINT FONT.
4. THE DEPARTMENT OF HEALTH SHALL CREATE A MODEL LABEL AND MAY INCLUDE
ON SUCH LABEL A LINK TO A WEBSITE, WHICH THE DEPARTMENT MAY CREATE, THAT
INSTRUCTS PARENTS ON POSITIONAL SKULL DEFORMITY AND THE DEVELOPMENTAL,
EMOTIONAL, AND CRANIAL BENEFITS OF CARRYING AN INFANT.
5. THE MANUFACTURER SHALL BE RESPONSIBLE FOR ENSURING THAT ALL INFANT
HEAD SUPPORT DEVICES DISPLAY THE WARNING LABEL AS REQUIRED BY SUBDIVI-
SIONS TWO AND THREE OF THIS SECTION.
6. WHENEVER THERE SHALL BE A VIOLATION OF THIS SECTION, AN APPLICATION
MAY BE MADE BY THE ATTORNEY GENERAL IN THE NAME OF THE PEOPLE OF THE
STATE OF NEW YORK TO A COURT OR JUSTICE HAVING JURISDICTION BY A SPECIAL
PROCEEDING TO ISSUE AN INJUNCTION, AND UPON NOTICE TO THE DEFENDANT OF
NOT LESS THAN FIVE DAYS, TO ENJOIN AND RESTRAIN THE CONTINUANCE OF SUCH
VIOLATION; AND IF IT SHALL APPEAR TO THE SATISFACTION OF THE COURT OR
JUSTICE THAT THE DEFENDANT HAS, IN FACT, VIOLATED THIS SECTION, AN
INJUNCTION MAY BE ISSUED BY SUCH COURT OR JUSTICE, ENJOINING AND PROOF
THAT ANY PERSON HAS, IN FACT, BEEN INJURED OR DAMAGED THEREBY. WHENEVER
THE COURT SHALL DETERMINE THAT A VIOLATION OF THIS SECTION HAS OCCURRED,
THE COURT MAY IMPOSE A CIVIL PENALTY UP TO TWO HUNDRED FIFTY DOLLARS PER
VIOLATION FOR THE FIRST OFFENSE AND UP TO FIVE HUNDRED DOLLARS PER
VIOLATION FOR EACH SUBSEQUENT OFFENSE. IN CONNECTION WITH ANY SUCH
PROPOSED APPLICATION, THE ATTORNEY GENERAL IS AUTHORIZED TO TAKE PROOF
AND MAKE A DETERMINATION OF THE RELEVANT FACTS AND TO ISSUE SUBPOENAS IN
ACCORDANCE WITH THE CIVIL PRACTICE LAW AND RULES.
7. NOTHING IN THIS SECTION SHALL BE CONSTRUED TO LIMIT OR ALTER THE
LIABILITY OR DUTY OF ANY MANUFACTURER, DISTRIBUTOR, OR SELLER UNDER THE
COMMON LAW OR ANY OTHER PROVISION OF LAW, INCLUDING LIABILITY FOR FAIL-
URE TO WARN. COMPLIANCE WITH THIS SECTION SHALL NOT RELIEVE ANY PERSON
FROM LIABILITY AT COMMON LAW OR UNDER ANY OTHER STATUTE. THE REMEDIES
AND PENALTIES PROVIDED IN THIS SECTION ARE IN ADDITION TO ANY OTHER
REMEDIES OR PENALTIES PROVIDED BY LAW.
§ 2. This act shall take effect on the one hundred eightieth day after
it shall have become a law.