S T A T E O F N E W Y O R K
________________________________________________________________________
1323
2025-2026 Regular Sessions
I N A S S E M B L Y
January 9, 2025
___________
Introduced by M. of A. VANEL -- read once and referred to the Committee
on Consumer Affairs and Protection
AN ACT to amend the general business law, in relation to prohibiting
deceptive rate advertising for certain accommodations
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. The general business law is amended by adding a new section
209-h to read as follows:
§ 209-H. DECEPTIVE ADVERTISING. 1. EVERY ADVERTISEMENT OR SOLICITATION
COMMUNICATING A RATE OR RATES FOR AN ACCOMMODATION IN THIS STATE MADE BY
AN OPERATOR OF AN ACCOMMODATION OR MARKETER SHALL BE DEEMED DECEPTIVE IF
SUCH RATE OR RATES ARE NOT INCLUSIVE OF ALL TAXES AND AUTOMATIC FEES.
THIS SECTION SHALL BE CONSTRUED AS APPLYING TO ALL INSTANCES AND MEDIUMS
WHERE THE RATE OR RATES ARE COMMUNICATED.
2. FOR PURPOSES OF THIS SECTION, THE FOLLOWING TERMS SHALL HAVE THE
FOLLOWING MEANINGS:
(A) "RATE" SHALL MEAN THE COSTS ASSOCIATED WITH STAYING AT AN ACCOMMO-
DATION, WHETHER DISPLAYED AS A NIGHTLY, DAILY, OR AGGREGATE PRICE AND
WHETHER REPRESENTED IN CURRENCY, POINTS, CREDITS, OR A SIMILAR REPRESEN-
TATION, PAID BY A GUEST TO STAY AT THE ACCOMMODATION.
(B) "ACCOMMODATION" SHALL MEAN A HOTEL, MOTEL, INN OR SHORT-TERM
RENTAL. "SHORT-TERM RENTAL" SHALL BE DEFINED AS AN ENTIRE DWELLING UNIT,
OR A ROOM, GROUP OF ROOMS, OTHER LIVING OR SLEEPING SPACE, OR ANY OTHER
SPACE, MADE AVAILABLE FOR RENT BY GUESTS FOR LESS THAN THIRTY CONSEC-
UTIVE DAYS.
(C) "AUTOMATIC FEES" SHALL INCLUDE ALL SUCH FEES THAT ARE CHARGED TO A
GUEST WITHOUT RESPECT FOR SUCH GUEST'S RIGHT OR ABILITY TO BE REIMBURSED
FOR OR REFUSE TO PAY THE FEE OR ANY PART THEREOF. AUTOMATIC FEES SHALL
INCLUDE, BUT SHALL NOT BE LIMITED TO, SERVICE FEES, RESORT FEES, DESTI-
NATION FEES, AMENITY FEES, FACILITY FEES, HOUSEKEEPING OR CLEANING FEES,
MANDATORY GRATUITIES, AND ANY FEE FOR A GOOD OR SERVICE DUE AT THE
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD03736-01-5
A. 1323 2
ACCOMMODATION OR ELSEWHERE, BEFORE, DURING, OR AFTER THE GUEST CONCLUDES
THEIR STAY, THAT IS AUTOMATICALLY CHARGED IN FULL ABSENT NOTIFICATION TO
THE ACCOMMODATION BY THE GUEST THAT THE GOOD OR SERVICE BEING CHARGED
FOR WAS NOT UTILIZED. A GUEST'S RIGHT TO REFUSE OR BE REIMBURSED FOR AN
AUTOMATIC PAYMENT SHALL HAVE NO EFFECT ON THE FEE'S CLASSIFICATION.
TAXES SHALL INCLUDE ALL APPLICABLE FEDERAL, STATE, AND LOCAL TAXES.
(D) "INCLUSIVE RATE" SHALL MEAN THE TOTAL COST AMOUNT THE CONSUMER IS
EXPECTED TO PAY, INCLUDING ANY ADDITIONAL TAXES OR FEES.
(E) "NON-INCLUSIVE RATE" SHALL MEAN THE COST AMOUNT FOR ONLY THE
SERVICES BEING PROVIDED, WHICH DOES NOT INCLUDE ADDITIONAL TAXES AND
FEES WHICH MAY BE IMPOSED.
(F) "MARKETER" SHALL MEAN ANY PERSON OR ENTITY WHO, IN THE NORMAL
COURSE OF BUSINESS, DISPLAYS, ADVERTISES OR SOLICITS RATES FOR ACCOMMO-
DATIONS.
(G) "POINTS" AND "CREDITS" SHALL INCLUDE ALL INCENTIVES OFFERED BY AN
ISSUING ENTITY THAT CAN BE REDEEMED AT AN ACCOMMODATION, IRRESPECTIVE OF
THE ISSUER. POINTS AND CREDITS SHALL INCLUDE, BUT SHALL NOT BE LIMITED
TO, POINTS ISSUED BY CREDIT CARD ISSUERS, OPERATORS OF ACCOMMODATIONS,
REWARDS PROGRAMS, LOYALTY PROGRAMS, AND ANY COMBINATION THEREOF.
3. UPON REQUEST BY A CONSUMER, THE OPERATOR OF AN ACCOMMODATION OR
MARKETER SHALL BE REQUIRED TO PROVIDE THE CONSUMER WITH THE NON-INCLU-
SIVE RATE, AND AN ITEMIZED LIST OF TAXES AND AUTOMATIC FEES PRIOR TO A
PERSON FINALIZING THEIR PURCHASE. ABSENT OF SUCH REQUEST, THE OPERATOR
OF AN ACCOMMODATION OR MARKETER SHALL BE PERMITTED TO PROVIDE THE
CONSUMER WITH THE INCLUSIVE RATE.
4. WHERE A RATE IS PAYABLE IN POINTS OR CREDITS, IRRESPECTIVE OF THE
ISSUING ENTITY, EVERY INSTANCE OF THE RATE SHALL BE CONSPICUOUSLY ACCOM-
PANIED BY THE SUM OF TAXES AND AUTOMATIC FEES, INCLUDING ALL TAXES AND
AUTOMATIC FEES CHARGED BY THE ISSUING ENTITY WHERE THE ENTITY IS NOT THE
OPERATOR OF THE ACCOMMODATION.
5. NO OPERATOR OF AN ACCOMMODATION OR MARKETER SHALL BE LIABLE UNDER
THIS SECTION FOR ANY UNFORESEEABLE ACTS OR CIRCUMSTANCES WHICH CAUSE THE
INADVERTENT COMMUNICATION OF A NON-INCLUSIVE RATE PROVIDED THAT THE
OPERATOR, UPON BEING NOTIFIED OF THE EXISTENCE OF SUCH AN ERROR, PROMPT-
LY NOTIFY ANY GUEST WHO HAS RESERVED THE RATE AND PROVIDE THEM WITH THE
OPTION TO REFUND THEIR RESERVATION WITHOUT PENALTY IN THE SAME AMOUNT
AND TYPE OF CONSIDERATION PAID.
6. ANY OPERATOR OF AN ACCOMMODATION OR MARKETER WHO VIOLATES THE
PROVISIONS OF THIS SECTION SHALL BE LIABLE FOR A CIVIL PENALTY OF NOT
LESS THAN ONE THOUSAND DOLLARS, BUT NOT MORE THAN THREE THOUSAND
DOLLARS, PER VIOLATION.
7. ANY AGREEMENT RELATING TO THE WAIVER OF ANY PROVISION WITHIN THIS
SECTION SHALL BE VOID.
8. THIS SECTION SHALL NOT BE CONSTRUED AS HAVING ANY EFFECT ON ADVER-
TISEMENTS OR SOLICITATIONS FOR ACCOMMODATIONS LOCATED OUTSIDE THE STATE
OF NEW YORK.
§ 2. This act shall take effect on the one hundred eightieth day after
it shall have become a law.