Do you support this bill?

Assembly Bill A1558C

2025-2026 Legislative Session

Requires retailers to post warning signs of the tracking and collecting of customers biometric data through electronic devices

download bill text pdf

Sponsored By

Current Bill Status Via S2539 - On Floor Calendar

Please enter your contact information

Home address is used to determine the senate district in which you reside. Your support or opposition to this bill is then shared immediately with the senator who represents you.

Optional services from the NY State Senate:

Create an account. An account allows you to officially support or oppose key legislation, sign petitions with a single click, and follow issues, committees, and bills that matter to you. When you create an account, you agree to this platform's terms of participation.

Include a custom message for your Senator? (Optional)

Enter a message to your senator. Many New Yorkers use this to share the reasoning behind their support or opposition to the bill. Others might share a personal anecdote about how the bill would affect them or people they care about.

Actions

Votes

Bill Amendments

2025-A1558 - Details

See Senate Version of this Bill:
S2539
Law Section:
General Business Law
Laws Affected:
Add §390-f, Gen Bus L
Versions Introduced in Other Legislative Sessions:
2013-2014: A8234
2015-2016: A1583
2017-2018: A4719
2019-2020: A597, S3147
2021-2022: A589, S272
2023-2024: A1766, S2404

2025-A1558 - Summary

Requires retailers to post warning signs of the tracking and collecting of customers biometric data through electronic devices; provides for civil penalties.

2025-A1558 - Bill Text download pdf 

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   1558
 
                        2025-2026 Regular Sessions
 
                           I N  A S S E M B L Y
 
                             January 10, 2025
                                ___________
 
 Introduced  by  M.  of  A.  ROSENTHAL  --  read once and referred to the
   Committee on Consumer Affairs and Protection
 
 AN ACT to amend the general  business  law,  in  relation  to  requiring
   retailers  to  post warning signs of the tracking of customers through
   cell phones, cameras, or other electronic devices that use software to
   track, monitor, and collect information on customers
 
   THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM-
 BLY, DO ENACT AS FOLLOWS:
 
   Section 1. The general business law is amended by adding a new section
 390-f to read as follows:
   §  390-F.  POSTING  OF  WARNING  SIGNS BY RETAILERS TRACKING CUSTOMERS
 THROUGH CELL PHONES, CAMERAS, OR OTHER ELECTRONIC DEVICES THAT USE SOFT-
 WARE TO TRACK, MONITOR, AND COLLECT INFORMATION  ON  CUSTOMERS.  1.  ANY
 RETAILER  THAT  TRACKS A CUSTOMER BY USE OF THE CUSTOMER'S CELL PHONE, A
 STORE-INSTALLED CAMERA OR ANY OTHER ELECTRONIC DEVICE WHILE THE CUSTOMER
 IS IN THEIR ESTABLISHMENT SHALL CONSPICUOUSLY POST  A  WARNING  SIGN  AT
 EACH ENTRANCE INDICATING THAT SUCH RETAILER PERFORMS SUCH TRACKING. SUCH
 WARNING  SIGN  SHALL  ALSO PROVIDE INFORMATION FOR CUSTOMERS WHO WISH TO
 OPT OUT OF THE TRACKING AND COLLECTION OF DATA.
   2. ANY RETAILER THAT VIOLATES THIS SECTION SHALL BE SUBJECT TO A CIVIL
 PENALTY OF NOT MORE THAN ONE HUNDRED DOLLARS FOR  THE  FIRST  VIOLATION,
 NOT  MORE  THAN  TWO HUNDRED FIFTY DOLLARS FOR THE SECOND VIOLATION, AND
 NOT MORE THAN FIVE HUNDRED DOLLARS FOR EACH  VIOLATION  THEREAFTER.  THE
 PROVISIONS  OF  SUBDIVISION  ONE OF THIS SECTION MAY BE ENFORCED CONCUR-
 RENTLY BY THE DIRECTOR OF A MUNICIPAL CONSUMER AFFAIRS OFFICE, OR BY THE
 TOWN ATTORNEY, CITY CORPORATION COUNSEL, OR OTHER LAWFUL DESIGNEE  OF  A
 MUNICIPALITY  OR  LOCAL  GOVERNMENT, AND ALL MONEYS COLLECTED THEREUNDER
 SHALL BE RETAINED BY SUCH MUNICIPALITY OR LOCAL GOVERNMENT.
   3.  THE PROVISIONS OF THIS SECTION SHALL  NOT  APPLY  TO  CAMERAS  AND
 OTHER  TECHNOLOGY  SOLELY  INTENDED FOR VIDEO SURVEILLANCE TO ENSURE THE
 SECURITY OF A STORE.
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD03977-01-5

co-Sponsors

2025-A1558A - Details

See Senate Version of this Bill:
S2539
Law Section:
General Business Law
Laws Affected:
Add §390-f, Gen Bus L
Versions Introduced in Other Legislative Sessions:
2013-2014: A8234
2015-2016: A1583
2017-2018: A4719
2019-2020: A597, S3147
2021-2022: A589, S272
2023-2024: A1766, S2404

2025-A1558A - Summary

Requires retailers to post warning signs of the tracking and collecting of customers biometric data through electronic devices; provides for civil penalties.

2025-A1558A - Bill Text download pdf 

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                  1558--A
 
                        2025-2026 Regular Sessions
 
                           I N  A S S E M B L Y
 
                             January 10, 2025
                                ___________
 
 Introduced  by  M.  of  A.  ROSENTHAL  --  read once and referred to the
   Committee on Consumer Affairs and Protection -- committee  discharged,
   bill  amended,  ordered  reprinted  as amended and recommitted to said
   committee
 
 AN ACT to amend the general  business  law,  in  relation  to  requiring
   retailers  to  post warning signs of the tracking of customers through
   electronic devices that track, monitor, and collect biometric  identi-
   fier information on customers
 
   THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
 BLY, DO ENACT AS FOLLOWS:
 
   Section 1. The general business law is amended by adding a new section
 390-f to read as follows:
   § 390-F. POSTING OF WARNING  SIGNS  BY  RETAILERS  TRACKING  CUSTOMERS
 THROUGH  ELECTRONIC  DEVICES AND COLLECTING BIOMETRIC DATA OF CUSTOMERS.
 1. ANY RETAILER THAT TRACKS A CUSTOMER BY USE  OF  THE  CUSTOMER'S  CELL
 PHONE, A STORE-INSTALLED CAMERA OR ANY OTHER ELECTRONIC DEVICE WHILE THE
 CUSTOMER  IS  IN  THEIR ESTABLISHMENT SHALL CONSPICUOUSLY POST A WARNING
 SIGN AT EACH ENTRANCE INDICATING THAT SUCH RETAILER PERFORMS SUCH TRACK-
 ING. SUCH WARNING SIGN SHALL ALSO PROVIDE INFORMATION FOR CUSTOMERS  WHO
 WISH TO OPT OUT OF THE TRACKING AND COLLECTION OF DATA, IF APPLICABLE.
   2. (A) ANY RETAILER THAT COLLECTS, RETAINS, CONVERTS, STORES OR SHARES
 BIOMETRIC IDENTIFIER INFORMATION OF CUSTOMERS SHALL CONSPICUOUSLY POST A
 WARNING  SIGN  AT  EACH  ENTRANCE INDICATING THAT SUCH RETAILER COLLECTS
 BIOMETRIC IDENTIFIER INFORMATION. SUCH WARNING SIGN SHALL BE WRITTEN  IN
 PLAIN LANGUAGE AND DESCRIBE THE TYPE OF BIOMETRIC IDENTIFIER INFORMATION
 BEING  COLLECTED  AND HOW SUCH INFORMATION IS USED BY THE RETAILER. SUCH
 WARNING SIGN SHALL ALSO PROVIDE INFORMATION FOR CUSTOMERS  WHO  WISH  TO
 OPT OUT OF THE COLLECTION OF BIOMETRIC IDENTIFIER INFORMATION, IF APPLI-
 CABLE.
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD03977-03-6
 A. 1558--A                          2

co-Sponsors

2025-A1558B - Details

See Senate Version of this Bill:
S2539
Law Section:
General Business Law
Laws Affected:
Add §390-f, Gen Bus L
Versions Introduced in Other Legislative Sessions:
2013-2014: A8234
2015-2016: A1583
2017-2018: A4719
2019-2020: A597, S3147
2021-2022: A589, S272
2023-2024: A1766, S2404

2025-A1558B - Summary

Requires retailers to post warning signs of the tracking and collecting of customers biometric data through electronic devices; provides for civil penalties.

2025-A1558B - Bill Text download pdf 

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                  1558--B
 
                        2025-2026 Regular Sessions
 
                           I N  A S S E M B L Y
 
                             January 10, 2025
                                ___________
 
 Introduced  by  M.  of A. ROSENTHAL, GLICK, BORES, SEAWRIGHT, GRIFFIN --
   read once and referred  to  the  Committee  on  Consumer  Affairs  and
   Protection -- committee discharged, bill amended, ordered reprinted as
   amended  and  recommitted  to  said  committee  --  recommitted to the
   Committee on Consumer Affairs and Protection in accordance with Assem-
   bly Rule 3, sec. 2 --  committee  discharged,  bill  amended,  ordered
   reprinted as amended and recommitted to said committee
 
 AN  ACT  to  amend  the  general  business law, in relation to requiring
   retailers to post warning signs of the tracking of  customers  through
   electronic devices that track, monitor, and collect biometric informa-
   tion on customers
 
   THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
 BLY, DO ENACT AS FOLLOWS:
 
   Section 1. The general business law is amended by adding a new section
 390-f to read as follows:
   § 390-F. POSTING OF WARNING  SIGNS  BY  RETAILERS  TRACKING  CUSTOMERS
 THROUGH  ELECTRONIC  DEVICES  AND  COLLECTING  BIOMETRIC  INFORMATION OF
 CUSTOMERS. 1. ANY RETAILER THAT TRACKS A CUSTOMER BY USE OF THE  CUSTOM-
 ER'S CELL PHONE, A STORE-INSTALLED CAMERA OR ANY OTHER ELECTRONIC DEVICE
 WHILE  THE CUSTOMER IS IN THEIR ESTABLISHMENT SHALL CONSPICUOUSLY POST A
 WARNING SIGN AT EACH ENTRANCE INDICATING  THAT  SUCH  RETAILER  PERFORMS
 SUCH  TRACKING. SUCH WARNING SIGN SHALL BE WRITTEN IN PLAIN LANGUAGE AND
 ALSO PROVIDE INFORMATION FOR CUSTOMERS WHO WISH TO OPT OUT OF THE TRACK-
 ING AND COLLECTION OF DATA, IF APPLICABLE.
   2. (A) ANY RETAILER THAT COLLECTS, RETAINS, CONVERTS, STORES OR SHARES
 BIOMETRIC INFORMATION OF CUSTOMERS SHALL CONSPICUOUSLY  POST  A  WARNING
 SIGN  AT  EACH ENTRANCE INDICATING THAT SUCH RETAILER COLLECTS BIOMETRIC
 INFORMATION. SUCH WARNING SIGN SHALL BE WRITTEN IN  PLAIN  LANGUAGE  AND
 DESCRIBE  THE TYPE OF BIOMETRIC INFORMATION BEING COLLECTED AND HOW SUCH
 INFORMATION IS USED BY  THE  RETAILER.  SUCH  WARNING  SIGN  SHALL  ALSO
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD03977-05-6
 A. 1558--B                          2

co-Sponsors

2025-A1558C (ACTIVE) - Details

See Senate Version of this Bill:
S2539
Law Section:
General Business Law
Laws Affected:
Add §390-f, Gen Bus L
Versions Introduced in Other Legislative Sessions:
2013-2014: A8234
2015-2016: A1583
2017-2018: A4719
2019-2020: A597, S3147
2021-2022: A589, S272
2023-2024: A1766, S2404

2025-A1558C (ACTIVE) - Summary

Requires retailers to post warning signs of the tracking and collecting of customers biometric data through electronic devices; provides for civil penalties.

2025-A1558C (ACTIVE) - Bill Text download pdf 

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                  1558--C
 
                        2025-2026 Regular Sessions
 
                           I N  A S S E M B L Y
 
                             January 10, 2025
                                ___________
 
 Introduced  by  M.  of  A.  ROSENTHAL, GLICK, BORES, SEAWRIGHT, GRIFFIN,
   SIMON -- read once and referred to the Committee on  Consumer  Affairs
   and   Protection   --  committee  discharged,  bill  amended,  ordered
   reprinted as amended and recommitted to said committee --  recommitted
   to the Committee on Consumer Affairs and Protection in accordance with
   Assembly Rule 3, sec. 2 -- committee discharged, bill amended, ordered
   reprinted  as  amended  and  recommitted  to  said  committee -- again
   reported from said committee with  amendments,  ordered  reprinted  as
   amended and recommitted to said committee
 
 AN  ACT  to  amend  the  general  business law, in relation to requiring
   retailers to post warning signs of the tracking of  customers  through
   electronic devices that track, monitor, and collect biometric informa-
   tion on customers
 
   THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
 BLY, DO ENACT AS FOLLOWS:
 
   Section 1. The general business law is amended by adding a new section
 390-f to read as follows:
   § 390-F. POSTING OF WARNING  SIGNS  BY  RETAILERS  TRACKING  CUSTOMERS
 THROUGH  ELECTRONIC  DEVICES  AND  COLLECTING  BIOMETRIC  INFORMATION OF
 CUSTOMERS. 1. ANY RETAILER THAT TRACKS A CUSTOMER BY USE OF THE  CUSTOM-
 ER'S CELL PHONE, A STORE-INSTALLED CAMERA OR ANY OTHER ELECTRONIC DEVICE
 WHILE  THE CUSTOMER IS IN THEIR ESTABLISHMENT SHALL CONSPICUOUSLY POST A
 WARNING SIGN AT EACH ENTRANCE INDICATING  THAT  SUCH  RETAILER  PERFORMS
 SUCH  TRACKING. SUCH WARNING SIGN SHALL BE WRITTEN IN PLAIN LANGUAGE AND
 ALSO PROVIDE INFORMATION FOR CUSTOMERS WHO WISH TO OPT OUT OF THE TRACK-
 ING AND COLLECTION OF DATA, IF APPLICABLE.
   2. ANY RETAILER THAT COLLECTS, RETAINS,  CONVERTS,  STORES  OR  SHARES
 BIOMETRIC  INFORMATION  OF  CUSTOMERS SHALL CONSPICUOUSLY POST A WARNING
 SIGN AT EACH ENTRANCE INDICATING THAT SUCH RETAILER  COLLECTS  BIOMETRIC
 INFORMATION.  SUCH  WARNING  SIGN SHALL BE WRITTEN IN PLAIN LANGUAGE AND
 DESCRIBE THE TYPE OF BIOMETRIC INFORMATION BEING COLLECTED AND HOW  SUCH
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD03977-07-6

Comments

Open Legislation is a forum for New York State legislation. All comments are subject to review and community moderation is encouraged.

Comments deemed off-topic, commercial, campaign-related, self-promotional; or that contain profanity, hate or toxic speech; or that link to sites outside of the nysenate.gov domain are not permitted, and will not be published. Attempts to intimidate and silence contributors or deliberately deceive the public, including excessive or extraneous posting/posts, or coordinated activity, are prohibited and may result in the temporary or permanent banning of the user. Comment moderation is generally performed Monday through Friday. By contributing or voting you agree to the Terms of Participation and verify you are over 13.

Create an account. An account allows you to sign petitions with a single click, officially support or oppose key legislation, and follow issues, committees, and bills that matter to you. When you create an account, you agree to this platform's terms of participation.