Do you support this bill?

Assembly Bill A2381

2025-2026 Legislative Session

Requires digital billboards to display each image for at least 60 consecutive seconds

download bill text pdf

Sponsored By

Current Bill Status - In Assembly Committee

Please enter your contact information

Home address is used to determine the senate district in which you reside. Your support or opposition to this bill is then shared immediately with the senator who represents you.

Optional services from the NY State Senate:

Create an account. An account allows you to officially support or oppose key legislation, sign petitions with a single click, and follow issues, committees, and bills that matter to you. When you create an account, you agree to this platform's terms of participation.

Include a custom message for your Senator? (Optional)

Enter a message to your senator. Many New Yorkers use this to share the reasoning behind their support or opposition to the bill. Others might share a personal anecdote about how the bill would affect them or people they care about.

Actions

2025-A2381 (ACTIVE) - Details

Current Committee:
Assembly Economic Development
Law Section:
General Business Law
Laws Affected:
Add §397-c, Gen Bus L
Versions Introduced in Other Legislative Sessions:
2011-2012: A1987
2013-2014: A632
2015-2016: A780
2017-2018: A4227
2019-2020: A1563
2021-2022: A3592
2023-2024: A951

2025-A2381 (ACTIVE) - Summary

Requires digital billboards to display each image for at least 60 consecutive seconds.

2025-A2381 (ACTIVE) - Bill Text download pdf 

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   2381
 
                        2025-2026 Regular Sessions
 
                           I N  A S S E M B L Y
 
                             January 16, 2025
                                ___________
 
 Introduced  by  M.  of  A.  ROSENTHAL  --  read once and referred to the
   Committee on Economic Development
 
 AN ACT to amend the general business law, in relation to  digital  bill-
   boards
 
   THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
 BLY, DO ENACT AS FOLLOWS:

   Section 1. The general business law is amended by adding a new section
 397-c to read as follows:
   § 397-C. DIGITAL BILLBOARDS. NO BILLBOARD PROJECTING A  DIGITAL  IMAGE
 SHALL  DISPLAY  ANY  SINGLE  IMAGE,  DISPLAY, PICTURE, FRAME, MESSAGE OR
 DESIGN FOR A PERIOD OF LESS THAN SIXTY CONSECUTIVE SECONDS FOR EACH SUCH
 IMAGE, DISPLAY, PICTURE, FRAME, MESSAGE OR DESIGN. FOR THE  PURPOSES  OF
 THIS  SECTION,  THE  TERM "BILLBOARD" SHALL INCLUDE ANY BILLBOARD, SIGN,
 NOTICE, POSTER, DISPLAY OR OTHER STATIONARY DEVICE INTENDED  TO  ATTRACT
 OR WHICH DOES ATTRACT THE ATTENTION OF OPERATORS OF MOTOR VEHICLES.
   § 2. This act shall take effect on the one hundred eightieth day after
 it shall have become a law.
 
 
 
 

  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD05655-01-5

Comments

Open Legislation is a forum for New York State legislation. All comments are subject to review and community moderation is encouraged.

Comments deemed off-topic, commercial, campaign-related, self-promotional; or that contain profanity, hate or toxic speech; or that link to sites outside of the nysenate.gov domain are not permitted, and will not be published. Attempts to intimidate and silence contributors or deliberately deceive the public, including excessive or extraneous posting/posts, or coordinated activity, are prohibited and may result in the temporary or permanent banning of the user. Comment moderation is generally performed Monday through Friday. By contributing or voting you agree to the Terms of Participation and verify you are over 13.

Create an account. An account allows you to sign petitions with a single click, officially support or oppose key legislation, and follow issues, committees, and bills that matter to you. When you create an account, you agree to this platform's terms of participation.