S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                  3929--A
 
                        2025-2026 Regular Sessions
 
                           I N  A S S E M B L Y
 
                             January 30, 2025
                                ___________
 
 Introduced  by  M. of A. DINOWITZ, KAY, LEVENBERG, ALVAREZ, TAPIA, SHIM-
   SKY, CUNNINGHAM, GLICK, O'PHARROW, LUNSFORD, KASSAY -- read  once  and
   referred  to  the  Committee  on Election Law -- committee discharged,
   bill amended, ordered reprinted as amended  and  recommitted  to  said
   committee

 AN  ACT to amend the election law, in relation to requiring social media
   influencers to disclose when they share on social media that they  are
   being  paid by a campaign; and authorizes the state board of elections
   to promulgate certain regulations
 
   THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM-
 BLY, DO ENACT AS FOLLOWS:
 
   Section  1.  Section 14-106 of the election law, as amended by chapter
 454 of the laws of 2019, subdivisions 5 and 6 as added by section  1  of
 subpart B of part MM of chapter 58 of the laws of 2024, paragraph (b) of
 subdivision  5  as  amended and subdivision 7 as added by chapter 169 of
 the laws of 2024, is amended to read as follows:
   § 14-106. Political communication. 1. The statements  required  to  be
 filed  under  the  provisions of this article next succeeding a primary,
 general or special election shall be accompanied by a copy of all broad-
 cast, cable  or  satellite  schedules  and  scripts,  paid  internet  or
 digital,  INCLUDING SOCIAL MEDIA POSTS MADE BY INDIVIDUALS BEING PAID BY
 THE CAMPAIGN TO MAKE SUCH SOCIAL MEDIA POSTS ON BEHALF OF  A  PARTICULAR
 CANDIDATE,  ELECTION, BALLOT MEASURE OR OTHER POLITICAL ISSUE, print and
 other types of advertisements, pamphlets, circulars, flyers,  brochures,
 letterheads  and other printed matter purchased or produced, and reprod-
 uctions of statements or information published to five hundred  or  more
 members  of  a  general  public audience by computer or other electronic
 device including but not limited to electronic  mail  or  text  message,
 purchased  in connection with such election by or under the authority of
 the person filing the statement or the committee or the person on  whose
 behalf  it  is  filed,  as  the  case may be. Such copies, schedules and
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD06459-02-5
              

 A. 3929--A                          2
 
 scripts shall be preserved by the officer with whom or  the  board  with
 which  it is required to be filed for a period of one year from the date
 of filing thereof.
   2.  All  political committees that make an expenditure for a political
 communication shall be required to disclose the identity  of  the  poli-
 tical  committee  which made the expenditure for such political communi-
 cation. The disclosure on printed or digital  political  communications,
 including  but  not  limited to brochures, flyers, posters, mailings, or
 internet advertising, INCLUDING SOCIAL MEDIA POSTS MADE  BY  INDIVIDUALS
 BEING  PAID BY THE CAMPAIGN, shall be printed or typed in an appropriate
 legible form to read as follows: "Paid for by:" followed by the name  of
 the  political  committee making the expenditure. The disclosure on non-
 printed or digital political communications shall clearly and prominent-
 ly display and/or  speak  the  following  statement:    "Paid  for  by:"
 followed  by the name of the political committee making the expenditure.
 In the case of a political communication that is  not  visual,  such  as
 radio  or automated telephone calls, clearly speaking the statement will
 satisfy the requirements of this section.
   3. Political communications  that  are  considered  promotional  items
 which  support a particular candidate, election, ballot measure or issue
 and limit the content of communication to the  name,  office  and  brief
 message  of  support, shall be exempt from the provisions of subdivision
 two of this section. Promotional items shall be items that are of  nomi-
 nal  value  and  are  distributed  to the general public in an effort to
 promote a  particular  candidate,  election,  ballot  measure  or  issue
 including but not limited to pens, bumper stickers, yard signs, buttons,
 shirts, bags or balloons.
   4.  Political  communication  that  is  considered digital media which
 advertises for a particular candidate, election, ballot measure or issue
 which limits the content of communication to the name, office and  brief
 message  shall  not  be  subject to the provisions of subdivision two of
 this section if such digital media is unable to contain  the  "paid  for
 by"  statement  due  to  its  small  size and contains a link to another
 webpage where the "paid for  by"  statement  is  prominently  displayed.
 SOCIAL  MEDIA POSTS MADE ON BEHALF OF A PARTICULAR CANDIDATE,  ELECTION,
 BALLOT  MEASURE OR OTHER ISSUE SHALL NOT BE EXEMPTED FROM THE PROVISIONS
 OF THIS SECTION.
   5. (a) For purposes of this subdivision:
   (i) "Materially deceptive media" means any image, video, audio,  text,
 or  any  technological  representation  of  speech  or  conduct fully or
 partially created or modified that:
   (1) exhibits a high level of  authenticity  or  convincing  appearance
 that  is visually or audibly indistinguishable from reality to a reason-
 able person;
   (2) depicts a scenario that did not actually occur or  that  has  been
 altered in a significant way from how they actually occurred; and
   (3)  is  created  by  or  with  software, machine learning, artificial
 intelligence, or any other computer-generated  or  technological  means,
 including  adapting,  modifying,  manipulating,  or altering a realistic
 depiction.
   (ii) "Information content provider" means any person or entity that is
 responsible, in whole or in part, for the  creation  or  development  of
 information  provided  through  the  Internet  or  any other interactive
 computer service.
   (b) (i) A person, firm, association, corporation, campaign, committee,
 or organization that distributes or  publishes  any  political  communi-
 A. 3929--A                          3

 cation  that  was produced by or includes materially deceptive media and
 has actual knowledge that it is materially deceptive shall  be  required
 to disclose this use.
   (ii)  (1) For visual media the disclosure shall be printed or typed in
 a legible font size easily readable by the average  viewer  that  is  no
 smaller  than  other  text appearing in the visual media and in the same
 language used on the communication to read  as  follows:  "This  (image,
 video, or audio) has been manipulated".
   (2)  For  communication  that  is auditory, such as radio or automated
 telephone calls, clearly speaking the statement at the beginning of  the
 audio,  at  the  end of the audio, and, if the audio is greater than two
 minutes in length, interspersed within the audio  at  intervals  of  not
 greater  than  two  minutes each and in the same language as the rest of
 the audio used in the communication, and in a pitch that can  be  easily
 heard  by  the average listener satisfies the requirements of clause one
 of this subparagraph.
   (iii) This paragraph shall not apply to the following:
   (1) materially deceptive media that constitutes satire or parody;
   (2) materially deceptive media distributed by a bona fide news report-
 ing entity for the purpose of news reporting or coverage, if the report-
 ing clearly acknowledges through content or a disclosure,  in  a  manner
 that can be easily read or heard by the average listener or viewer, that
 there  are  questions about the authenticity of the materially deceptive
 media;
   (3) a radio or television  broadcasting  station,  including  a  cable
 television, satellite television or streaming service operator, program-
 mer,  producer  or  other  similar  entity,  that broadcasts a political
 communication when the station or streaming service is paid to broadcast
 the political communication if the station or streaming service can show
 that it  has  disclaimer  requirements  that  are  consistent  with  the
 requirements  provided  in  this  paragraph  and  that it provided those
 disclaimer requirements to each person  or  entity  that  purchased  the
 broadcast or streaming of the advertisement; or
   (4)  initial dissemination by a platform or service including, but not
 limited to, a website, regularly published newspaper, or magazine, where
 the content disseminated  is  materially  deceptive  media  provided  by
 another information content provider.
   (iv)  A candidate whose voice or likeness appears in materially decep-
 tive media in violation of this subdivision may  seek  reasonable  court
 costs and attorneys' fees and injunctive relief prohibiting the distrib-
 ution,  publication or broadcasting of any materially deceptive media in
 violation of this subdivision against  such  individual  or  entity  who
 disseminated  or  published such media without the consent of the person
 depicted and who knew or should have known that it was materially decep-
 tive. An action under this paragraph shall be  initiated  by  filing  an
 application  for  an  order to show cause in the supreme court where the
 materially deceptive media at issue could deceive and influence electors
 in an upcoming election. Such action shall be entitled to  an  automatic
 calendar  preference  and  be  subject  to  expedited pretrial and trial
 proceedings.
   (v) In any action alleging a violation of this subdivision in which  a
 plaintiff seeks preliminary relief with respect to an upcoming election,
 the court shall grant relief if it determines that:
   (A) plaintiffs are more likely than not to succeed on the merits; and
   (B)  it  is  possible  to  implement  an appropriate remedy that would
 resolve the alleged violation in the upcoming election.
 A. 3929--A                          4
 
   (vi) In any action commenced under  this  subdivision,  the  plaintiff
 bears  the  burden of establishing the use of materially deceptive media
 by clear and convincing evidence.
   6. Nothing in this section shall be construed to limit, or to enlarge,
 the  protections that 47 U.S.C. § 230 confers on an interactive computer
 service for content provided by another information content provider, as
 such terms are defined in 47 U.S.C. § 230.
   7. Nothing in this section shall be construed to require  entities  to
 cancel,  edit,  or  insert video or audio labels into political communi-
 cations where such action is inconsistent with federal law.
   8. THE STATE BOARD OF ELECTIONS IS AUTHORIZED TO PROMULGATE ADDITIONAL
 REGULATIONS PERTAINING TO THE METHOD OF FILING STATEMENTS REQUIRED TO BE
 PROVIDED PURSUANT TO THIS SECTION. SUCH REGULATIONS SHALL BE PROMULGATED
 WITHIN NINETY DAYS OF THE EFFECTIVE DATE OF THIS SUBDIVISION.
   § 2.  This act shall take effect on the ninetieth day after  it  shall
 have become a law.