S T A T E O F N E W Y O R K
________________________________________________________________________
4187
2025-2026 Regular Sessions
I N A S S E M B L Y
January 31, 2025
___________
Introduced by M. of A. STIRPE -- read once and referred to the Committee
on Economic Development
AN ACT to amend the cannabis law, in relation to rules and regulations
for advertising and marketing of cannabis
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. Section 86 of the cannabis law is amended by adding a new
subdivision 4-a to read as follows:
4-A. THE BOARD SHALL PROMULGATE RULES AND REGULATIONS FOR ADVERTISING
AND MARKETING THAT ALLOW FOR:
(A) SIGNAGE ON THE EXTERIOR WALLS OR WINDOWS OF LICENSED RETAIL
DISPENSARIES;
(B) SIGNAGE ON THE PROPERTY IMMEDIATELY ATTACHED TO OR IN FRONT OF THE
LICENSED RETAIL DISPENSARY;
(C) SIGNAGE IN LANGUAGES OTHER THAN ENGLISH;
(D) TRANSPARENT WINDOW TINTING;
(E) LIGHTING IN COLORS OTHER THAN WHITE;
(F) THE USE OF LOYALTY PROGRAMS BY LICENSED RETAIL DISPENSARIES; AND
(G) DISTRIBUTION OF FLYERS BY EMPLOYEES OF THE LICENSED RETAIL DISPEN-
SARY ON PROPERTY IMMEDIATELY ATTACHED TO OR IN FRONT OF THE LICENSED
RETAIL DISPENSARY.
§ 2. This act shall take effect immediately.
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD06833-01-5