S T A T E O F N E W Y O R K
________________________________________________________________________
5114
2025-2026 Regular Sessions
I N A S S E M B L Y
February 12, 2025
___________
Introduced by M. of A. K. BROWN -- read once and referred to the Commit-
tee on Consumer Affairs and Protection
AN ACT to amend the general business law, in relation to requiring
online products targeted towards children provide certain features to
protect child users
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. The general business law is amended by adding a new article
39-FFF to read as follows:
ARTICLE 39-FFF
CHILD USE OF ONLINE PRODUCTS
SECTION 899-OO. DEFINITIONS.
899-PP. CHILD USE OF ONLINE PRODUCTS.
§ 899-OO. DEFINITIONS. FOR THE PURPOSES OF THIS ARTICLE, THE FOLLOWING
TERMS SHALL HAVE THE FOLLOWING MEANINGS:
1. "BUREAU" SHALL MEAN THE BUREAU OF INTERNET AND TECHNOLOGY IN THE
OFFICE OF THE NEW YORK ATTORNEY GENERAL.
2. "CHILD" OR "CHILDREN" SHALL MEAN A CONSUMER OR CONSUMERS UNDER
EIGHTEEN YEARS OF AGE.
3. "CHILD USER" SHALL MEAN A CHILD ACCESSING AN ONLINE PRODUCT WITH A
DEVICE.
4. "ONLINE PRODUCT" SHALL MEAN AN ONLINE SERVICE, FEATURE, OR PLATFORM
THAT IS ACCESSIBLE TO USERS WITH A DIGITAL DEVICE.
5. "TARGETED TOWARDS CHILD USERS" SHALL MEAN THAT THE ENTITY OFFERING
AN ONLINE PRODUCT SHOULD KNOW THAT ITS PRODUCT IS ACCESSIBLE TO AND USED
BY CHILDREN. THE BUREAU MAY CONSIDER SUCH FACTORS AS THE ENTITY OFFERING
AN ONLINE PRODUCT'S INTERNAL RESEARCH ABOUT SUCH PRODUCT'S USERS, EXIST-
ING EVIDENCE OF USER BEHAVIOR, WHETHER ADVERTISEMENTS FEATURED ON THE
ONLINE PRODUCT, INCLUDING THIRD-PARTY ADVERTISEMENTS, ARE LIKELY TO
APPEAL TO CHILDREN, THE CONTENT OF COMPLAINTS RECEIVED ABOUT THE PRODUCT
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD08783-01-5
A. 5114 2
FROM PARENTS, CHILDREN, OR OTHER INDIVIDUALS THAT INDICATE THE AGE OF
USERS ACCESSING THE ONLINE PRODUCT, CONTENT AND DESIGN FEATURES OF THE
PRODUCT SUCH AS ANIMATION, MUSICAL OR AUDIO CONTENT, THE PRESENCE OF
CHILDREN OR INFLUENCERS POPULAR WITH CHILDREN, HOW THE ENTITY OFFERING
AN ONLINE PRODUCT DESCRIBES AND PROMOTES THE PRODUCT, AND ANY OTHER
CHARACTERISTIC THE BUREAU DEEMS RELEVANT WHEN DETERMINING HOW AN ENTITY
OFFERING AN ONLINE PRODUCT SHOULD KNOW THAT SUCH ONLINE PRODUCT IS
ACCESSIBLE TO AND USED BY CHILDREN.
§ 899-PP. CHILD USE OF ONLINE PRODUCTS. 1. REQUIREMENT FOR CERTAIN
SETTINGS. (A) ALL ENTITIES OFFERING AN ONLINE PRODUCT TARGETED TOWARDS
CHILD USERS IN THIS STATE SHALL UTILIZE SCREEN TIME LIMITATION FEATURES
WHICH ALLOW FOR THE PARENT OR GUARDIAN OF A CHILD USER TO LIMIT THE
AMOUNT OF TIME THE CHILD USER IS ABLE TO ACCESS THE ONLINE PRODUCT AND
WHEN THE CHILD USER IS ABLE TO ACCESS THE ONLINE PRODUCT.
(B) NO ENTITIES OFFERING AN ONLINE PRODUCT TARGETED TOWARDS CHILD
USERS IN THIS STATE SHALL UTILIZE A METHOD OF PROVIDING CONTENT TO A
CHILD USER WHICH PROMOTES HARMFUL OR ILLEGAL ACTIVITY.
(C) THE BUREAU SHALL HAVE THE DISCRETION TO BAN AUTO-PLAY, PUSH
NOTIFICATIONS, PROMPTS, IN-APP PURCHASES, OR ANY OTHER FEATURE IN AN
ONLINE PRODUCT TARGETED TOWARDS CHILD USERS THAT IT DEEMS TO BE DESIGNED
TO INAPPROPRIATELY AMPLIFY THE LEVEL OF ENGAGEMENT A CHILD USER HAS WITH
SUCH PRODUCT.
2. PENALTIES. (A) WHENEVER THE ATTORNEY GENERAL SHALL BELIEVE FROM
EVIDENCE SATISFACTORY TO THEM THAT THERE IS A VIOLATION OF THIS SECTION,
THEY MAY BRING AN ACTION IN THE NAME AND ON BEHALF OF THE PEOPLE OF THE
STATE OF NEW YORK, IN A COURT OF JUSTICE HAVING JURISDICTION TO ISSUE AN
INJUNCTION, TO ENJOIN AND RESTRAIN THE CONTINUATION OF SUCH VIOLATION.
(B) THE ATTORNEY GENERAL SHALL PROVIDE WRITTEN NOTICE TO THE ENTITY
OFFERING THE ONLINE PRODUCT TARGETED TOWARDS CHILD USERS OF ALLEGED
VIOLATIONS AT LEAST NINETY DAYS BEFORE INITIATING ANY ACTION DESCRIBED
IN PARAGRAPH (A) OF THIS SUBDIVISION. THE ENTITY OFFERING THE ONLINE
PRODUCT TARGETED TOWARDS CHILD USERS SHALL THEN HAVE AN OPPORTUNITY TO
CURE ANY ALLEGED VIOLATION OF THIS SECTION WITHIN SUCH NINETY DAYS. IF
SUCH ALLEGED VIOLATION HAS BEEN CURED, THE ENTITY OFFERING THE ONLINE
PRODUCT TARGETED TOWARDS CHILD USERS SHALL SEND WRITTEN NOTICE TO THE
ATTORNEY GENERAL WHO SHALL THEN RETAIN DISCRETION AS TO WHETHER OR NOT
TO PURSUE AN ACTION AGAINST SUCH ENTITY OFFERING THE ONLINE PRODUCT
TARGETED TOWARDS CHILD USERS.
§ 2. This act shall take effect on the one hundred eightieth day after
it shall have become a law and shall apply to all online products
targeted towards child users in this state which are made available to
the public or which are updated on or after such effective date. Effec-
tive immediately, the addition, amendment and/or repeal of any rules or
regulations necessary for the implementation of this act on its effec-
tive date are authorized to be made on or before such effective date.