S T A T E O F N E W Y O R K
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5162
2025-2026 Regular Sessions
I N A S S E M B L Y
February 12, 2025
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Introduced by M. of A. BRABENEC -- read once and referred to the Commit-
tee on Tourism, Parks, Arts and Sports Development
AN ACT to amend the economic development law, in relation to creating
the "I love NY outdoors" program; and making an appropriation therefor
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. The economic development law is amended by adding a new
article 9-B to read as follows:
ARTICLE 9-B
I LOVE NY OUTDOORS PROGRAM
SECTION 216. I LOVE NY OUTDOORS PROGRAM.
§ 216. I LOVE NY OUTDOORS PROGRAM. 1. THE COMMISSIONER SHALL DEVELOP
AND IMPLEMENT AN "I LOVE NY OUTDOORS" PROGRAM. THE COMMISSIONER, IN
CONJUNCTION WITH THE COMMISSIONER OF THE DEPARTMENT OF ENVIRONMENTAL
CONSERVATION, SHALL DEVELOP A MARKETING STRATEGY PURSUANT TO THIS
PROGRAM THAT SHALL PROMOTE NEW YORK AS A PREMIERE DESTINATION FOR HUNT-
ING AND FISHING.
2. THE COMMISSIONER, IN ACCORDANCE WITH THIS PROGRAM, SHALL CAUSE TO
BE DEVELOPED OUTDOOR VACATION ITINERARIES AND PACKAGES. NOTHING SHALL
PRECLUDE THE COMMISSIONER FROM CONTRACTING WITH AN INDEPENDENT VACATION
OR TRAVEL PACKAGE COMPANY TO HELP DEVELOP SUCH OUTDOOR VACATION ITINER-
ARIES AND PACKAGES.
3. THE COMMISSIONER SHALL CREATE AND DISTRIBUTE A BROCHURE OF ALL THE
SPECIES OF FISH AND GAME SOUGHT IN NEW YORK AND AN ADVERTISING CAMPAIGN
PROMOTING THE PROGRAM ESTABLISHED BY THIS SECTION. SUCH BROCHURE SHALL
BE DISTRIBUTED AND SUCH ADVERTISING SHALL BE FOCUSED ON NEARBY STATES TO
INCREASE TOURISM AND TO PROMOTE NEW YORK AS A PREMIERE DESTINATION FOR
HUNTING AND FISHING.
§ 2. The sum of two million five hundred thousand dollars
($2,500,000), or so much thereof as may be necessary, is hereby appro-
priated to the department of economic development from any moneys in the
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD05381-01-5
A. 5162 2
state treasury in the general fund not otherwise appropriated for
services and expenses; including the expenses of the department of
economic development, for the purposes of carrying out the provisions of
this act. Such sum shall be payable on the audit and warrant of the
state comptroller on vouchers certified or approved by the commissioner
of economic development, or their duly designated representative in the
manner provided by law.
§ 3. This act shall take effect immediately.