S T A T E O F N E W Y O R K
________________________________________________________________________
7718
2025-2026 Regular Sessions
I N A S S E M B L Y
April 8, 2025
___________
Introduced by M. of A. VANEL -- read once and referred to the Committee
on Economic Development
AN ACT to amend the general business law, in relation to remedies for
dilution
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. Section 360-l of the general business law, as added by
chapter 319 of the laws of 1996, is amended to read as follows:
§ 360-l. Injury to business reputation; dilution. Likelihood of injury
to business reputation or of dilution of the distinctive quality of a
mark or trade name shall be a ground for injunctive relief in cases of
infringement of a mark registered or not registered or in cases of
unfair competition, notwithstanding the absence of competition between
the parties or the absence of confusion as to the source of goods or
services. THE COURT, IN ITS DISCRETION, MAY ENTER JUDGMENT FOR AN AMOUNT
THREE TIMES SUCH PROFITS AND DAMAGES AND/OR REASONABLE ATTORNEYS' FEES
OF THE PREVAILING PARTY.
§ 2. This act shall take effect immediately.
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD10009-01-5
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