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Assembly Bill A9091

2025-2026 Legislative Session

Requires search engines inform users when showing information which was generated using artificial intelligence

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2025-A9091 (ACTIVE) - Details

Current Committee:
Assembly Consumer Affairs And Protection
Law Section:
General Business Law
Laws Affected:
Add §399-ss, Gen Bus L

2025-A9091 (ACTIVE) - Summary

Requires search engines inform users when showing information which was generated using artificial intelligence.

2025-A9091 (ACTIVE) - Bill Text download pdf 

                             
                     S T A T E   O F   N E W   Y O R K
 ________________________________________________________________________
 
                                   9091
 
                        2025-2026 Regular Sessions
 
                           I N  A S S E M B L Y
 
                            September 12, 2025
                                ___________
 
 Introduced by M. of A. K. BROWN -- read once and referred to the Commit-
   tee on Consumer Affairs and Protection
 
 AN  ACT  to  amend  the  general  business law, in relation to requiring
   search engines inform users when showing information which was  gener-
   ated using artificial intelligence

   THE  PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
 BLY, DO ENACT AS FOLLOWS:
 
   Section 1. The general business law is amended by adding a new section
 399-ss to read as follows:
   § 399-SS. ARTIFICIAL INTELLIGENCE  DISCLOSURE.  1.  AS  USED  IN  THIS
 SECTION, THE TERM "ARTIFICIAL INTELLIGENCE" MEANS A MACHINE-BASED SYSTEM
 THAT CAN, FOR A GIVEN SET OF HUMAN-DEFINED OBJECTIVES, MAKE PREDICTIONS,
 RECOMMENDATIONS,  OR DECISIONS INFLUENCING REAL OR VIRTUAL ENVIRONMENTS,
 AND THAT USES MACHINE- AND  HUMAN-BASED  INPUTS  TO  PERCEIVE  REAL  AND
 VIRTUAL  ENVIRONMENTS,  ABSTRACT  SUCH  PERCEPTIONS  INTO MODELS THROUGH
 ANALYSIS IN AN AUTOMATED MANNER, AND USE MODEL  INFERENCE  TO  FORMULATE
 OPTIONS FOR INFORMATION OR ACTION.
   2.  WHERE  A SEARCH ENGINE DISPLAYS INFORMATION WHICH WAS GENERATED BY
 ARTIFICIAL  INTELLIGENCE,  THE  SEARCH  ENGINE  SHALL  IN  CLEAR,  PLAIN
 LANGUAGE IN THE SAME FONT SIZE AS SUCH INFORMATION, INFORM THE USER THAT
 SUCH INFORMATION WAS GENERATED BY ARTIFICIAL INTELLIGENCE:
   (A) DIRECTLY ABOVE SUCH INFORMATION; AND
   (B) AS A WATERMARK ACROSS SUCH INFORMATION.
   3. ANY VIOLATION OF THIS SECTION SHALL BE PUNISHABLE BY A CIVIL PENAL-
 TY NOT TO EXCEED FIVE THOUSAND DOLLARS.
   §  2.  This  act shall take effect on the ninetieth day after it shall
 have become a law.
 
 
  EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                       [ ] is old law to be omitted.
                                                            LBD13678-02-5

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