S T A T E O F N E W Y O R K
________________________________________________________________________
9135
2025-2026 Regular Sessions
I N A S S E M B L Y
October 17, 2025
___________
Introduced by M. of A. VANEL -- read once and referred to the Committee
on Consumer Affairs and Protection
AN ACT to amend the general business law, in relation to online market-
place verification
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. The general business law is amended by adding a new section
396-ddd to read as follows:
§ 396-DDD. ONLINE MARKETPLACE VERIFICATION. 1. AN ONLINE MARKETPLACE
SHALL REQUIRE EVERY PERSON ENGAGED IN A TRANSACTION ON ITS MARKETPLACE
WEBSITE, APPLICATION OR SOFTWARE, TO VERIFY THEIR IDENTITY WITH THE
ONLINE MARKETPLACE. FOR THE PURPOSES OF THIS SECTION, "ONLINE MARKET-
PLACE" SHALL MEAN ANY WEBSITE, APPLICATION OR SOFTWARE CONNECTED TO THE
INTERNET WHICH, IN THE REGULAR COURSE OF BUSINESS, ALLOWS MEMBERS OF THE
PUBLIC TO BUY AND SELL GOODS AND SERVICES.
2. THE VERIFICATION REQUIRED BY SUBDIVISION ONE OF THIS SECTION SHALL
BE CONDUCTED THROUGH A METHOD REASONABLY DESIGNED TO IDENTIFY THE TRUE
IDENTITY OF A PERSON.
3. AN ONLINE MARKETPLACE SHALL BE LIABLE FOR A CIVIL PENALTY OF FIVE
HUNDRED DOLLARS PER SALE MADE BETWEEN ANY PARTIES WHICH IS MADE IN
VIOLATION OF THIS SECTION.
§ 2. This act shall take effect on the ninetieth day after it shall
have become a law.
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD13839-01-5