S T A T E O F N E W Y O R K
________________________________________________________________________
9622--A
I N A S S E M B L Y
January 21, 2026
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Introduced by M. of A. PEOPLES-STOKES -- read once and referred to the
Committee on Economic Development -- committee discharged, bill
amended, ordered reprinted as amended and recommitted to said commit-
tee
AN ACT to amend the cannabis law, in relation to limiting prohibitions
of advertising of cannabis products or services on billboards
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. Paragraph (k) of subdivision 2 of section 86 of the canna-
bis law is amended to read as follows:
(k) is in the form of a billboard THAT VIOLATES THE PROVISIONS OF
PARAGRAPH (A), (B), (C), (D), (E) OR (I) OF THIS SUBDIVISION OR PARA-
GRAPH (A) OR (B) OF SUBDIVISION THREE OF THIS SECTION OR THAT INCLUDES
ANY CANNABIS BRAND INFORMATION; or
§ 2. Section 86 of the cannabis law is amended by adding two new
subdivisions 2-a and 2-b to read as follows:
2-A. FOR PURPOSES OF THIS SECTION A BILLBOARD SHALL MEAN ANY OFF-PREM-
ISES SIGNAGE, OF ANY SIZE OR ANY LOCATION. NO BILLBOARD SHALL BE PERMIT-
TED THAT DOES NOT ADVERTISE A LICENSEE. A LICENSEE SHALL NOT PERMIT THE
USE OF THEIR TRADEMARKS, BRANDS, NAMES, LOCATIONS, OR OTHER DISTINGUISH-
ING CHARACTERISTICS FOR THIRD-PARTY USE ON ADVERTISING IN A MANNER THAT
DOES NOT COMPLY WITH THE PROVISIONS OF SUBDIVISION TWO OF THIS SECTION.
ON AND AFTER THE EFFECTIVE DATE OF THIS SUBDIVISION, ANY BILLBOARD SHALL
BE PERMITTED TO INCLUDE, BUT NOT BE LIMITED TO, THE FOLLOWING INFORMA-
TION:
(A) A LICENSEE'S NAME, LOGO, ENTITY NAME, OR DOING BUSINESS AS NAME;
(B) AN ADDRESS, PHONE NUMBER, EMAIL ADDRESS, WEBSITE URL OR QR CODE;
(C) THE NATURE OF THE BUSINESS FOR WHICH THE ENTITY IS LICENSED;
(D) A LICENSEE'S BUSINESS SLOGAN;
(E) A LICENSEE'S HOURS OF OPERATION;
(F) NOTICE OF OPENING STATUS OR AN AUTHORIZED LICENSEE SHOWCASE EVENT;
(G) A LICENSEE'S SOCIAL EQUITY STATUS, IF APPLICABLE TO THE LICENSEE;
AND
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD14352-05-6
A. 9622--A 2
(H) DIRECTIONAL INFORMATION TO ALLOW A CONSUMER TO LOCATE SUCH LICEN-
SEE.
2-B. A BILLBOARD WHICH ADVERTISES A LICENSEE IN THE MANNER PERMITTED
IN SUBDIVISION TWO-A OF THIS SECTION, WHICH HAS BEEN IN PLACE PRIOR TO
THE EFFECTIVE DATE OF THIS SUBDIVISION MAY CONTINUE, AND ANY NEW BILL-
BOARD PLACED AFTER SUCH DATE SHALL COMPLY WITH THE REQUIREMENTS OF
SUBDIVISION TWO-A OF THIS SECTION. REGULATIONS OR GUIDANCE MAY BE ISSUED
IN A MANNER NOT INCONSISTENT WITH THE REQUIREMENTS OF THIS SECTION.
§ 3. This act shall take effect immediately.