S T A T E O F N E W Y O R K
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4687
2025-2026 Regular Sessions
I N S E N A T E
February 11, 2025
___________
Introduced by Sen. CLEARE -- read twice and ordered printed, and when
printed to be committed to the Committee on Consumer Protection
AN ACT to amend the general business law, in relation to disclosure of
raincheck policies for certain advertised merchandise
THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND ASSEM-
BLY, DO ENACT AS FOLLOWS:
Section 1. The general business law is amended by adding a new section
397-c to read as follows:
§ 397-C. DISCLOSURE OF RAINCHECK POLICY. 1. FOR THE PURPOSES OF THIS
SECTION, THE TERM "RAINCHECK" SHALL MEAN A WRITTEN STATEMENT ISSUED BY A
RETAILER ALLOWING THE PURCHASE OF DESIGNATED MERCHANDISE AT A PREVIOUSLY
ADVERTISED PRICE.
2. A RETAILER WHO HAS ADOPTED AS A POLICY THE ISSUANCE OF RAINCHECKS
TO CONSUMERS FOR SALE OF ADVERTISED MERCHANDISE NOT AVAILABLE THROUGHOUT
THE ADVERTISED PERIOD SHALL, CLEARLY AND CONSPICUOUSLY POST ITS RAIN-
CHECK POLICY:
(A) IN CLOSE PROXIMITY TO THE CASH REGISTER OR SO SITUATED AS TO BE
CLEARLY VISIBLE TO THE BUYER AT THE POINT OF SALE;
(B) ON ITS WEBSITE; AND
(C) IN ANY ONLINE OR PRINTED ADVERTISEMENTS.
3. ANY RAINCHECK POLICY ADOPTED AND POSTED BY A RETAILER SHALL
INCLUDE, BUT NOT BE LIMITED TO, THE FOLLOWING INFORMATION:
(A) NAME, ADDRESS, AND TELEPHONE NUMBER OF THE RETAILER;
(B) RETAILER'S WEBSITE AND E-MAIL ADDRESS;
(C) A STATEMENT THAT READS "ANY RAINCHECK ISSUED FOR AN ADVERTISED
ITEM WILL BE HONORED FOR SIXTY DAYS AFTER ISSUANCE".
4. ANY RAINCHECK ISSUED UNDER A POLICY ADOPTED BY A RETAILER SHALL
INCLUDE AT LEAST THE FOLLOWING INFORMATION:
(A) NAME, ADDRESS, AND TELEPHONE NUMBER OF THE ISSUER;
(B) DATE OF ISSUANCE;
(C) LAST DATE THAT THE RAINCHECK CAN BE REDEEMED;
EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
[ ] is old law to be omitted.
LBD01415-01-5
S. 4687 2
(D) NAME, DESCRIPTION AND QUANTITY DESIRED OF THE ARTICLE; AND
(E) THE ADVERTISED PRICE.
5. THE RAINCHECK ISSUED SHALL CONTAIN THE FOLLOWING NOTICE:
"YOU MAY REDEEM THIS RAINCHECK FOR THE ADVERTISED ITEM DESCRIBED ON
THE OTHER SIDE WITHIN SIXTY DAYS OF ISSUANCE.
YOU WILL PAY ONLY THE ADVERTISED PRICE FOR THE ITEM.
YOU ARE UNDER NO OBLIGATION TO BUY THE ITEM."
6. IT SHALL BE UNLAWFUL FOR ANY RETAILER WHO PROVIDES A RAINCHECK FOR
ANY ADVERTISED MERCHANDISE WHICH IS NOT AVAILABLE FOR IMMEDIATE PURCHASE
TO FAIL TO:
(A) CLEARLY AND CONSPICUOUSLY POST ITS RAINCHECK POLICY IN ACCORDANCE
WITH THE REQUIREMENTS OF SUBDIVISION TWO OF THIS SECTION;
(B) HONOR OR SATISFY THE RAINCHECK WITHIN SIXTY DAYS FROM THE DATE OF
ISSUANCE, PROVIDED THAT AFTER A GOOD FAITH EFFORT A RETAILER CANNOT
PROCURE THE ADVERTISED MERCHANDISE WITHIN THE SIXTY DAY PERIOD, THE
RETAILER MAY OFFER THE HOLDER A SUBSTANTIALLY SIMILAR ARTICLE OF THE
SAME KIND, QUALITY, AND PRICE OF THE ORIGINAL ADVERTISED MERCHANDISE; OR
(C) GIVE WRITTEN NOTICE VIA MAIL OR E-MAIL OR NOTICE BY PHONE TO THE
HOLDER OF ANY RAINCHECK WHEN THE MERCHANDISE IS AVAILABLE AND INFORM THE
HOLDER OF THE RAINCHECK THAT THE ADVERTISED MERCHANDISE WILL BE HELD FOR
A PERIOD OF NO LESS THAN TEN DAYS FROM THE DATE OF NOTIFICATION, OR TO
THE END OF THE SIXTY DAY PERIOD FOR WHICH THE RAINCHECK IS VALID, WHICH-
EVER IS LONGER.
7. IT SHALL BE AN AFFIRMATIVE DEFENSE TO AN ALLEGED VIOLATION OF THIS
SECTION THAT THE SELLER WAS UNABLE TO HONOR A RAINCHECK WITHIN THE
REDEMPTION PERIOD BECAUSE SUCH SELLER DID NOT RECEIVE A REORDER OF THE
ADVERTISED ARTICLE FROM A SUPPLIER THROUGH NO FAULT OF THE SELLER
PROVIDED, HOWEVER, THAT THE SELLER MUST MAINTAIN RECORDS SUFFICIENT TO
SHOW THAT THE ADVERTISED SALE ITEMS WERE REORDERED IN ADEQUATE TIME FOR
DELIVERY AND IN SUFFICIENT QUANTITY TO FULFILL RAINCHECK OBLIGATIONS.
8. A VIOLATION OF THIS SECTION SHALL BE PUNISHABLE BY A CIVIL PENALTY
NOT TO EXCEED TWO HUNDRED FIFTY DOLLARS.
9. THIS SECTION SHALL NOT APPLY TO A PURCHASE FOR RESALE.
10. NOTHING IN THIS SECTION SHALL BE CONSTRUED TO RELIEVE THE SELLER
FROM ANY OTHER PROVISION OF LAW PROHIBITING THE ADVERTISING OF GOODS OR
SERVICES WITH THE INTENT NOT TO MEET REASONABLY EXPECTED DEMAND.
11. NO PURCHASER SHALL BE REQUIRED TO PREPAY THE PURCHASE PRICE OR ANY
PART THEREOF IN ORDER TO OBTAIN A RAINCHECK.
12. NOTHING IN THIS SECTION SHALL BE CONSTRUED TO RESTRICT THE POWER
OF ANY COUNTY, CITY, TOWN OR VILLAGE TO ADOPT AND ENFORCE ADDITIONAL
LOCAL LAWS, ORDINANCES, OR REGULATIONS WHICH EXCEED THE MINIMUM APPLICA-
BLE STANDARDS IN THIS SECTION.
§ 2. This act shall take effect on the one hundred eightieth day after
it shall have become a law.